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The Strategy Book ePub eBook

Author: Max Mckeown

Publisher: Pearson UK

Published: 2013-07-31

Total Pages: 218

ISBN-13: 0273757113

Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.

Strategy is Digital

Author: Carlos Cordon

Publisher: Springer

Published: 2016-06-01

Total Pages: 144

ISBN-13: 3319311328

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This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.

Strategy Formation and Policy Making in Government

Author: Jan-Erik Johanson

Publisher: Springer

Published: 2018-12-29

Total Pages: 207

ISBN-13: 3030034399

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This book explores goal-oriented action and describes the variety of options offered by strategic management in guiding public organisations. The book is based on the idea that planning is only one option in orienting the functioning of public organisations and applies resource-based and network studies to the public sector. Whilst most of the existing literature on strategic management relates to local government, this book examines developments within central governments and public agencies external to government hierarchies. The book also addresses the strategic distinction between politics and administration often neglected by existing research, and illustrates the connection between goal setting and actual performance of government organisations.

Strategy Bites Back ePub eBook

Author: Henry Mintzberg

Publisher: Pearson UK

Published: 2013-07-25

Total Pages: 285

ISBN-13: 0273747169

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SWOTed by strategy models? Crunched by analysis? Strategy doesn’t have to be this way. Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button. Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy. Strategy as a Little Black Dress Forecasting: Whoops! Management and Magic Strategy and the Art of Seduction The Soft Underbelly of Hard Data Strategy as destiny Jack Welch on Planning The Seven Deadly Sins of Planning Strategy One Step at a Time and many, many more. Why not have a good time reading a strategy book for a change?

Digital Stractics

Author: Chris Outram

Publisher: Springer

Published: 2016-04-29

Total Pages: 186

ISBN-13: 1137574836

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In the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes and simply set themselves vision and worked out how to get there along the way. In today's digital economy even large companies are finding that their planning horizons are being measured in months rather than years or quarters (if not yet in the weeks or even days of startups). On the other hand, investors are less swayed by the excitement of 'digital' and expect harder and more rigorous medium term planning from start-ups. As a result, while the empirical process of learning by doing is becoming part of traditional companies' strategy processes, digital pure plays are no longer just making it up as they go along, but actively learning and changing as they go along. In short: on the battlefield of online commerce, strategy blends with tactics. Indeed, the distinction between pure play and hybrid is increasingly redundant as more holistic business models begin to emerge. Digital Stractics captures the experience and insights of some 60 entrepreneurs, CEOs and chairmen of both pure plays and hybrids to formulate frameworks within which both pure plays and hybrids can shape their strategy and business models. As timescales between 'plan' and 'do' collapse strategy and tactics have to blend. The world of STRACTICS is upon us.

The Elements of Content Strategy

Author: Erin Kissane

Publisher: Book Apart

Published: 2011

Total Pages: 0

ISBN-13: 9781952616518

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Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.

Corporate Strategy

Author: Ulrich Pidun

Publisher: Springer

Published: 2019-06-03

Total Pages: 285

ISBN-13: 3658254262

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This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation. “Corporate Strategy” presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way: • Corporate ambition and capabilities • Corporate portfolio analysis • Corporate growth and portfolio strategy • Managing and transforming the corporate profile • Corporate parenting strategy and organization • Corporate financial strategy • Corporate strategy process The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies.

From Solo to Scaled

Author: Natalie Marie Dunbar

Publisher: Rosenfeld Media

Published: 2022-07-25

Total Pages: 321

ISBN-13: 1933820675

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Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful. Who Should Read This Book? This book is for anyone who wants or needs to build a content strategy practice—for example, content writers, UX researchers and designers, Design Operations leaders and program managers, or any team that is focused on the user experience. Basically, it's for anyone who understands that content can make or break a digital experience. Takeaways Use this book to: Create a content strategy practice blueprint and make the business case for it to upper management in your organization. Show what success looks like and how to measure it. Learn how to create a sustainable practice and when to scale it—from solo to mid–sized to enterprise. Take an inventory of your existing tools to see if you need to repurpose or augment them as you prepare to scale your business. Learn how to present the content practice’s work to leadership in language that leaders understand. Use a handy checklist to audit and improve your own practice–building.

Strategy in the 21st Century

Author: Lennart Souchon

Publisher: Springer Nature

Published: 2020-06-10

Total Pages: 256

ISBN-13: 3030460282

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This book presents a detailed discussion of Clausewitz's principal lines of thought and methods of implementation. It elaborates on his main objective of laying a foundation for the education of up-and-coming creative, knowledgeable and experienced future leaders. The book encourages reflection and study in strategic thinking in order to transform knowledge into genuine capability. The book explores the question of what a twenty-first-century decision-maker can learn from these strategic lines of thought. It bridges the gap between philosophical theory and strategic interaction in conflicts with an equal opponent. Readers learn to understand and employ the clash of wills, attack and defence, and friction, and in essence the necessary virtues of a strategic commander. The findings presented help to identify the essential features in complex decision-making situations and developing possible courses of strategic action from a holistic standpoint. As such, the book is a must read for strategists, business practitioners, and scholars of political leadership and management interested in a better understanding of strategy and decision-making.

E-Commerce Strategy

Author: Zheng Qin

Publisher: Springer

Published: 2014-10-30

Total Pages: 351

ISBN-13: 3642394140

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E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.