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The Strategy Book ePub eBook

Author: Max Mckeown

Publisher: Pearson UK

Published: 2013-07-31

Total Pages: 218

ISBN-13: 0273757113

Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.

Strategy is Digital

Author: Carlos Cordon

Publisher: Springer

Published: 2016-06-01

Total Pages: 144

ISBN-13: 3319311328

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This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.

Strategy Bites Back ePub eBook

Author: Henry Mintzberg

Publisher: Pearson UK

Published: 2013-07-25

Total Pages: 285

ISBN-13: 0273747169

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SWOTed by strategy models? Crunched by analysis? Strategy doesn’t have to be this way. Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button. Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy. Strategy as a Little Black Dress Forecasting: Whoops! Management and Magic Strategy and the Art of Seduction The Soft Underbelly of Hard Data Strategy as destiny Jack Welch on Planning The Seven Deadly Sins of Planning Strategy One Step at a Time and many, many more. Why not have a good time reading a strategy book for a change?

Strategy Formation and Policy Making in Government

Author: Jan-Erik Johanson

Publisher: Springer

Published: 2018-12-29

Total Pages: 207

ISBN-13: 3030034399

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This book explores goal-oriented action and describes the variety of options offered by strategic management in guiding public organisations. The book is based on the idea that planning is only one option in orienting the functioning of public organisations and applies resource-based and network studies to the public sector. Whilst most of the existing literature on strategic management relates to local government, this book examines developments within central governments and public agencies external to government hierarchies. The book also addresses the strategic distinction between politics and administration often neglected by existing research, and illustrates the connection between goal setting and actual performance of government organisations.

The Elements of Content Strategy

Author: Erin Kissane

Publisher: Book Apart

Published: 2011

Total Pages: 0

ISBN-13: 9781952616518

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Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.

Strategy in the 21st Century

Author: Lennart Souchon

Publisher: Springer Nature

Published: 2020-06-10

Total Pages: 256

ISBN-13: 3030460282

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This book presents a detailed discussion of Clausewitz's principal lines of thought and methods of implementation. It elaborates on his main objective of laying a foundation for the education of up-and-coming creative, knowledgeable and experienced future leaders. The book encourages reflection and study in strategic thinking in order to transform knowledge into genuine capability. The book explores the question of what a twenty-first-century decision-maker can learn from these strategic lines of thought. It bridges the gap between philosophical theory and strategic interaction in conflicts with an equal opponent. Readers learn to understand and employ the clash of wills, attack and defence, and friction, and in essence the necessary virtues of a strategic commander. The findings presented help to identify the essential features in complex decision-making situations and developing possible courses of strategic action from a holistic standpoint. As such, the book is a must read for strategists, business practitioners, and scholars of political leadership and management interested in a better understanding of strategy and decision-making.

Corporate Strategy

Author: Ulrich Pidun

Publisher: Springer

Published: 2019-06-03

Total Pages: 285

ISBN-13: 3658254262

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This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation. “Corporate Strategy” presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way: • Corporate ambition and capabilities • Corporate portfolio analysis • Corporate growth and portfolio strategy • Managing and transforming the corporate profile • Corporate parenting strategy and organization • Corporate financial strategy • Corporate strategy process The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies.

E-Commerce Strategy

Author: Zheng Qin

Publisher: Springer

Published: 2014-10-30

Total Pages: 358

ISBN-13: 3642394140

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E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.

Global Brand Strategy

Author: Jan-Benedict Steenkamp

Publisher: Springer

Published: 2017-01-03

Total Pages: 319

ISBN-13: 1349949949

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Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

The Strategy of Life

Author: T. Lenoir

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 324

ISBN-13: 9400969511

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Teleological thinking has been steadfastly resisted by modern biology. And yet, in nearly every area of research biologists are hard pressed to find language that does not impute purposiveness to living forms. The life of the individual organism, if not life itself, seems to make use of a variety of strate gems in achieving its purposes. But in an age when physical models dominate our imagination and when physics itself has become accustomed to uncertainty relations and complementarity, biologists have learned to live with a kind of schizophrenic language, employing terms like 'selfish genes' and 'survival machines' to describe the behavior of organisms as if they were somehow purposive yet all the while intending that they are highly complicated mechanisms. The present study treats a period in the history of the life sciences when the imputation of purposiveness to biological organization was not regarded an embarrassment but rather an accepted fact, and when the principal goal was to reap the benefits of mechanistic explanations by finding a. means of in corporating them within the guidelines of a teleological fmmework. Whereas the history of German biology in the early nineteenth century is usually dismissed as an unfortunate era dominated by arid speculation, the present study aims to reverse that judgment by showing that a consistent, workable program of research was elaborated by a well-connected group of German biologists and that it was based squarely on the unification of teleological and mechanistic models of explanation.