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The Rule-Breaker's Guide to Social Media

Author: Damian Keyes

Publisher: DK Publishing (Dorling Kindersley)

Published: 2018-06-12

Total Pages: 158

ISBN-13: 9781999615307

WANT TO BUILD AN ONLINE FOLLOWING FOR YOUR BUSINESS, SERVICE OR PRODUCTS BUT NOT SURE WHERE TO BEGIN? In The Rule-Breaker's Guide to Social Media Damian Keyes shows you how to get ahead in the 'creative age' of the internet by ripping up the rule-book and starting all over again. Crammed full of expert anecdotes, tips and advice - plus a highly effective 30 Day Challenge - this book will revolutionise the way you view online marketing. It's time to unplug from the old ways of doing things and embrace your unique strengths, skills and passion. It's time to become a rule-breaker! 'Throw out any other guide, because this is all you need to effectively build your brand and business through social media.' John Michael Morgan, author of Brand Against the Machine At the age of 23 Damian Keyes became one of the founders of The British Institute of Modern Music, which is now the largest full-time independent music education provider in the world. Damian also owns several businesses, including DK Music Management and Warble Entertainment. As a bass player he has performed in over 2000 venues around the world, including Wembley Stadium and Hyde Park. In his role as a keynote speaker Damian travels the globe helping brands and businesses grow using social media marketing. For more information please visit: damiankeyes.com

The Motley Fool's Rule Breakers, Rule Makers

Author: David Gardner

Publisher: Simon and Schuster

Published: 2010-05-11

Total Pages: 319

ISBN-13: 1439147213

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THE NEW YORK TIMES BESTSELLER From the bestselling authors of The Motley Fool Investment Guide and its successful, savvy prequel, The Motley Fool's You Have More Than You Think, here's an engaging, humorous, and practical stock-picking guide, packed with Foolish insights, that caps off this invaluable personal finance trilogy from David and Tom Gardner. The Motley Fool's Rule Breakers, Rule Makers presents the sophisticated, yet easy-to-understand stock-picking methods that have kept the Motley Fool portfolio beating the Standard & Poor's averages by more than 30 percent. The key is investing in small start-up companies that have historically offered the greatest investment returns (the "rule breakers") as well as huge companies that maintain legal monopolies in their fields (the "rule makers"). The Gardner brothers explain * How to identify the best investments in today's public markets: the rule breakers and the rule makers * The definition of a "tweener" -- a maturing rule breaker -- and how to detect the Tweener Death Rattle * When to buy and when to sell, and how to manage your portfolio on a regular basis In their first two books, the Fools got you started in investing and freed you from the fees and worries that Wall Street's Wise Men have been imposing on investors for decades. Now, by sharing their methods for picking rule breakers and rule makers, they guide you through a stock market that has seen company valuations soar to unprecedented heights and that promises to continue providing roller-coaster thrills. The Motley Fools are the ultimate companions to bring along for a safe, fun, and profitable ride.

The Rule Book

Author: Jennifer Blackwood

Publisher: Entangled: Embrace

Published: 2016-05-09

Total Pages: 286

ISBN-13: 1633756319

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Starr Media Second-Assistant Survival Guide 1. Don't call your hot boss the antichrist to his face. 2. Don't stare at hot boss's...um, package or his full sleeve of tattoos. (No. Really. Stop!) 3. Don't get on the malicious first assistant's bad side. 4. Don't forget to memorize the 300-page employee manual. 5. If you value your cashmere, steer clear of boss’s dog. 6. Boss’s dimples are lust-inducing. Do. Not. Give. In. 7. “The elevator ate your clothes” is not a valid excuse for showing up to important meetings half-dressed. 8. Don't break seven of the rules within the first week of employment if you’re in dire need of money to support your sick mom. 9. Whatever you do, don’t fall for the boss. 10. Never forget the rules. Each book in the Rule Breakers series is a standalone, full-length story that can be enjoyed out of order. Series Order: Book #1 The Rule Book Book #2 The Rule Maker

Rule Makers, Rule Breakers

Author: Michele Gelfand

Publisher: Scribner

Published: 2019-08-20

Total Pages: 384

ISBN-13: 1501152947

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A celebrated social psychologist offers a radical new perspective on cultural differences that reveals why some countries, cultures, and individuals take rules more seriously and how following the rules influences the way we think and act. In Rule Makers, Rule Breakers, Michele Gelfand, “an engaging writer with intellectual range” (The New York Times Book Review), takes us on an epic journey through human cultures, offering a startling new view of the world and ourselves. With a mix of brilliantly conceived studies and surprising on-the-ground discoveries, she shows that much of the diversity in the way we think and act derives from a key difference—how tightly or loosely we adhere to social norms. Just as DNA affects everything from eye color to height, our tight-loose social coding influences much of what we do. Why are clocks in Germany so accurate while those in Brazil are frequently wrong? Why do New Zealand’s women have the highest number of sexual partners? Why are red and blue states really so divided? Why was the Daimler-Chrysler merger ill-fated from the start? Why is the driver of a Jaguar more likely to run a red light than the driver of a plumber’s van? Why does one spouse prize running a tight ship while the other refuses to sweat the small stuff? In search of a common answer, Gelfand spent two decades conducting research in more than fifty countries. Across all age groups, family variations, social classes, businesses, states, and nationalities, she has identified a primal pattern that can trigger cooperation or conflict. Her fascinating conclusion: behavior is highly influenced by the perception of threat. “A useful and engaging take on human behavior” (Kirkus Reviews) with an approach that is consistently riveting, Rule Makers, Ruler Breakers thrusts many of the puzzling attitudes and actions we observe into sudden and surprising clarity.

The Healthy Deviant

Author: Pilar Gerasimo

Publisher: North Atlantic Books

Published: 2020-01-07

Total Pages: 361

ISBN-13: 1623174260

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Introducing a radical approach to wellness: This self-help guide rejects ‘one-size-fits-all’ dieting and health advice to offer practical strategies and tools for getting healthy—your way. What kind of society makes being healthy and happy so difficult that only a single-digit percentage of the population can hope to pull it off? The answer: A sick society. And within a sick society—one where illness, anxiety, and depression are the prevailing norms—what does it mean to be one of the few people to beat those unhealthy odds? It means bucking a lot of your society’s norms and rejecting a lot of its conventional health prescriptions. It also means acknowledging a disturbing truth: If you aren’t breaking the rules, you’re probably breaking yourself. That’s the simple, provocative philosophy behind The Healthy Deviant, one seasoned health journalist’s quest to reframe healthy choices as a positive form of social rebellion. Combining hand-drawn infographics and statistics with insights from sociology, psychology, evolutionary biology, functional medicine, and the school of hard knocks, this category-defying book rejects the idea that diet and exercise alone can save us—or are even the best places to start. Gerasimo’s 14-day Healthy-Deviant Adventure Program presents a series of powerful perspective shifts and simple daily practices—plus illustrations, infographics, worksheets, reminders, and progress tracking tools—that put you firmly back in charge of your own wellbeing. Part manifesto, part whispered wake-up call, The Healthy Deviant is a modern-day survival guide for being a healthy person in an unhealthy world. Starting now.

Strong Like Her

Author: Haley Shapley

Publisher: Gallery Books

Published: 2020-04-07

Total Pages: 272

ISBN-13: 1982120851

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Beautiful and powerful, Strong Like Her presents the awe-inspiring account of women’s athleticism throughout history. Journalist Haley Shapley takes us through the delightful untold history of female strength to understand how we can better encourage—and celebrate—the physical power of women. Part group biography, part cultural history, Strong Like Her delves into the fascinating stories of our muscular foremothers. From the first female Olympian (who entered the chariot race through a loophole) to the circus stars who could lift their husbands above their heads and make it look like “a little light housework with a feather duster,” these brave and brawny women paved the way for the generations to follow. Filled with Sophy Holland’s beautiful portraits of some of today’s most awe-inspiring athletes, Strong Like Her celebrates strength in all its forms. Illuminating the lives and accomplishments of storied female sports stars—whose contributions to society go far beyond their entries in record books—Shapley challenges us to rethink everything we thought we knew about the power of women.

A World Without "Whom"

Author: Emmy J. Favilla

Publisher: Bloomsbury Publishing USA

Published: 2017-11-14

Total Pages: 306

ISBN-13: 1632867591

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"A provocative and jaunty romp through the dos and don'ts of writing for the internet" (NYT)--the practical, the playful, and the politically correct--from BuzzFeed copy chief Emmy Favilla. A World Without "Whom" is Eats, Shoots & Leaves for the internet age, and BuzzFeed global copy chief Emmy Favilla is the witty go-to style guru of webspeak. As language evolves faster than ever before, what is the future of "correct" writing? When Favilla was tasked with creating a style guide for BuzzFeed, she opted for spelling, grammar, and punctuation guidelines that would reflect not only the site's lighthearted tone, but also how readers actually use language IRL. With wry cleverness and an uncanny intuition for the possibilities of internet-age expression, Favilla makes a case for breaking the rules laid out by Strunk and White: A world without "whom," she argues, is a world with more room for writing that's clear, timely, pleasurable, and politically aware. Featuring priceless emoji strings, sidebars, quizzes, and style debates among the most lovable word nerds in the digital media world--of which Favilla is queen--A World Without "Whom" is essential for readers and writers of virtually everything: news articles, blog posts, tweets, texts, emails, and whatever comes next . . . so basically everyone.

The Rough Guide to Social Media for Beginners

Author: Sean Mahoney

Publisher: Penguin

Published: 2012-07-05

Total Pages: 184

ISBN-13: 1409362558

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If you haven't joined the social media revolution yet don't fret, there's still time! But with so much out there where do you even start? Something more than a text message, something less than a phone call, not engaging in these new types of online social messaging could mean you are missing out on the action without either "friends" or "followers". Business, leisure and everything in-between is covered and this guide walks the uninitiated through setup to maintenance and gives you the skills to make your pages lively and relevant to the people you know or work with, and the folk you're about to meet or reach out to. The term "social media" covers an ever-expanding suite of apps, blogs and wikis, but this book focuses on the most popular, and personal, forms of social media: Facebook and Twitter. Significant attention is also paid to Google+, the latest direct challenge to Facebook's overwhelming dominance of social networking. Start connecting now with The Rough Guide to Social Media for Beginners. Now available in ePub format.

The Social Media Handbook

Author: Nancy Flynn

Publisher: John Wiley & Sons

Published: 2012-03-06

Total Pages: 386

ISBN-13: 1118084624

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The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media. Covering a wealth of material, the book includes vital information on topics such as social media and the law; managing records and e-discovery compliantly; regulatory compliance; privacy and security; blog risks and compliance rules; mobile devices drive social media risks; a seven-step plan for social media policy and compliance management; conducting a social media audit; creating social media policies; content rules and compliance; policy compliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management, the book contains cautionary, real-life social networking disaster stories that show how organizations can lose revenue and reputations, reveals how employees can lose jobs, and explains how individuals can face public humiliation. The Social Media Handbook is a hands-on guide written for human resource professionals, information technology managers, legal professionals, compliance officers, records managers, and others who need to manage today's technology tools with up-to-date employment rules.

The Connected Company

Author: Dave Gray

Publisher: "O'Reilly Media, Inc."

Published: 2014-12-02

Total Pages: 312

ISBN-13: 1491919434

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With a foreword by Alex Osterwalder. The future of work is already here. Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up. To keep pace with today’s connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time. Connected companies have the advantage, because they learn and move faster than their competitors. While others work in isolation, they link into rich networks of possibility and expand their influence. Connected companies around the world are aggressively acquiring customers and disrupting the competition. In The Connected Company, we examine what they’re doing, how they’re doing it, and why it works. And we show you how your company can use the same principles to adapt—and thrive—in today’s ever-changing global marketplace.