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The Practical Pocket Guide to Account Planning

Author: Chris Kocek

Publisher:

Published: 2013

Total Pages: 0

ISBN-13: 9780989284905

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour read, you'll learn: the difference between most Account Planning job descriptions and day-to-day realities, critical planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research, techniques for writing better briefs and ideas for how to lead more engaging briefings, and how to be an ally to Creatives so that together you can sell big, culturally infectious ideas to Clients. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

A Practical Guide to Information Systems Strategic Planning

Author: Anita Cassidy

Publisher: CRC Press

Published: 1998-05-29

Total Pages: 302

ISBN-13: 9781420048605

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Today's technological advances are directly affecting the success of business tomorrow. With recent-- and continual--improvements in technology, many organizations are finding their information systems obsolete, and are having to take a close look at their current Information Systems and answer some tough questions, including: How well are our current Information Systems applications meeting the business needs today? How well can they meet the needs of our business tomorrow? Are we obtaining true value from the investments made in Information Systems? Are we integrating the Information Systems projects that provide the most value to business? What Information Systems mission, objectives, and strategies are necessary to successfully meet the business challenges of the future? A Practical Guide to Information Systems Strategic Planning helps take the "guess work" out of evaluating current and future Information Systems, and provides the necessary tools for maximizing the investment made in new technology. This invaluable guide shows readers how to take advantage of the latest technology available in Information Systems planning, and how to develop a solid Information Systems plan that is directly linked to their business' goals. In an easy-to-follow, hands-on format, this complete reference describes a process for facilitating communication between business management and the Information Systems functions. Both Information Systems Executives and general business executives will find the information they need to develop a successful, value-added Information Systems plan. Readers will find a step-by-step approach to the process of developing an Information Systems plan that helps them gain a competitive edge well into the future.

Planning Programs for Adult Learners

Author: Rosemary S. Caffarella

Publisher: John Wiley & Sons

Published: 2013-02-26

Total Pages: 464

ISBN-13: 0470770376

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Planning Programs for Adult Learners, Third Edition covers the development of adult education programs in clear, specific detail. This popular step-by-step guide contains information on every area of program planning for adult learners, from understanding the purpose of educational programs to obtaining suitable facilities to incorporating technology appropriately. For educators and practitioners for whom planning programs is a full-time responsibility or only a part of their jobs, as well as volunteers in a variety of organizations, will find this book to be an essential tool. Grounded in a variety of program planning models, the new edition includes: new refinements to the 11-component interactive model updated exercises and examples from new settings new material on the practical application of technology discussion of instructional and program evaluation a focus on critical managerial tasks a new chapter on exploring the foundational knowledge of program planning a new section on the ethical issues related to program planning

Advertising Account Planning

Author: Larry Kelley

Publisher: Routledge

Published: 2015-02-11

Total Pages: 263

ISBN-13: 1317507436

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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Strategic Planning

Author: Stanley Charles Abraham

Publisher: Emerald Group Publishing

Published: 2012-01-11

Total Pages: 253

ISBN-13: 1780525214

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This book is exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical.

A Practical Wedding Planner

Author: Meg Keene

Publisher: Da Capo Lifelong Books

Published: 2016-01-05

Total Pages: 258

ISBN-13: 0738218421

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The wedding planner companion to A Practical Wedding, with all the tools, tips, and strategies to get the celebration you want, on a budget you can actually afford, from conception to reality

Strategic Planning

Author: B. Keith Simerson

Publisher: Bloomsbury Publishing USA

Published: 2011-04-07

Total Pages: 294

ISBN-13: 0313384819

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In this book, an expert in business strategy shows how to create and evaluate a strategic plan and execute that plan successfully. When it comes to strategic planning, B. Keith Simerson knows from experience what works and what doesn't. Strategic Planning: A Practical Guide to Strategy Formulation and Execution weaves that knowledge into a roadmap for anyone charged with creating a strategic plan, evaluating a strategic planning process, or executing resulting strategies in an effective and efficient way. Not a one-size-fits-all solution, the book offers a menu of information and options based on a broad view of strategic planning and offers correspondingly broad applicability. The guide focuses on two major aspects of the planning process: the multitude of factors contributing to an effective strategic planning framework and the multitude of drivers and enablers of successful execution. Armed with concrete information, readers will learn to create and execute a business strategy, a personal strategic action plan, or strategies for any kind of for-profit or nonprofit organization. Specific methodologies, tools, and techniques will guide readers to successful strategy formation—and execution.

A Practical Guide to Planning Interventions and Monitoring Progress

Author: Lee Ann Jung

Publisher: Solution Tree Press

Published: 2014-12-08

Total Pages: 151

ISBN-13: 193676444X

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Learn innovative strategies to design and measure effective classroom interventions. The author offers teachers, individualized education program coordinators, and administrators research-based strategies and tools to create and document highly individualized plans that support response to intervention efforts and IEPs. Each chapter includes examples and case studies of students representing various grade levels and needs.

A Practical Wedding

Author: Meg Keene

Publisher: Hachette UK

Published: 2011-12-27

Total Pages: 204

ISBN-13: 0738215457

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An Insanity-Free Wedding: It Can Happen! Getting engaged is exhilarating...until it sets in that a wedding costs three times what you thought, and takes five to ten times the effort it reasonably should. And then there are the expectations: from calligraphy invitations to satin chair-covers, all those things that Must Be Done or everyone will be Horribly Offended. Or will they? A Practical Wedding helps you create the wedding you want-without going broke or crazy in the process. After all, what really matters on your wedding day, what you'll remember 'til you're old and gray, is not so much how it looked as how it felt. In this refreshing guide, expert Meg Keene shares her secrets to planning a beautiful celebration that reflects your taste and your relationship. You'll discover: The real purpose of engagement (hint: it's not just about the planning) How to pinpoint what matters most to you and your partner DIY-ing your wedding: brilliant or crazy? Affording a wedding without having to cut your guest list How to communicate decisions with your family Why that color-coded spreadsheet is actually worth it Wedding Zen can be yours. Meg walks you through everything from choosing a venue to writing vows, complete with stories and advice from women who have been in the trenches, the Team Practical brides. So here's to the joyful wedding, the sensible wedding, the unbelievably fun wedding! A Practical Wedding is your complete guide to getting married with grace.

The ABA Practical Guide to Estate Planning

Author: Jay A. Soled

Publisher: Amer Bar Assn

Published: 2011

Total Pages: 523

ISBN-13: 9781614381112

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The ABA Practical Guide to Estate Planning will help guide clients to an effective estate plan to fit their needs. For both the novice and experienced estate planning practitioner, this practical guide offers sound advice from leading estate planners around the country who share their knowledge and expertise so that you don't miss a step in the process.