-PDF Download- The Pocket Guide To Book Marketing EBOOK

The Pocket Guide to Book Marketing

Author: John Koehler

Publisher:

Published: 2020-12-15

Total Pages: 128

ISBN-13: 9781646634026

This companion piece to the Pocket Guide to Publishing-read by over 50,000 writers-helps authors sort out their marketing program before and after publication, and answers questions they have about marketing their book. What marketing work must you the author do to succeed, and how do you work with the publisher to promote the book? How do you determine which social media is the best fit for you? How do you get endorsements and reviews from people you don't know? Is it better to hold book events and signings at a brick and mortar bookstore or should you manage it elsewhere? What is a blog tour? Should you do an Ebook campaign on your publication date or wait until later? These questions and many more are answered in this pocket guide to book marketing.

The Complete Guide to Book Marketing

Author: David Cole

Publisher: Simon and Schuster

Published: 2010-02-16

Total Pages: 293

ISBN-13: 1621532968

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With an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Made to Lead

Author: Karl Sakas

Publisher:

Published: 2016-11-04

Total Pages: 66

ISBN-13: 9781537639352

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Managing people is tough, but it doesn't have to be so hard! Leading and managing comes more easily to some than others, but anyone can improve-agency leaders are made, not born.In this book, you'll learn concrete tips to make your work easier when you lead marketing and creative teams.

The Practical Pocket Guide to Account Planning

Author: Chris Kocek

Publisher:

Published: 2013

Total Pages: 0

ISBN-13: 9780989284905

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The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour read, you'll learn: the difference between most Account Planning job descriptions and day-to-day realities, critical planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research, techniques for writing better briefs and ideas for how to lead more engaging briefings, and how to be an ally to Creatives so that together you can sell big, culturally infectious ideas to Clients. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

The Deluxe POD Pocket Guide to Marketing and Selling Your Book on Amazon

Author: Shannon Yarbrough

Publisher:

Published: 2009-01-31

Total Pages: 0

ISBN-13: 9780557041077

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Have you written a book? Self-published it? Need to know what to do next? It's time to market and sell your book! But where do you start?In today's growing technological society, the internet is the best place to start promoting yourself as an author. You can write a book, publish a book, and market it all on the World Wide Web. But again, where do you start?Amazon.com is the world's largest online bookseller today, but at times, it can be quite overwhelming. There are lots of pages of books with lots of links to take you to lots of different places.But you only have to start with one page...your book's page. Everything you need to successfully market and sell your book is right there on your book's own product page. And everything you need to know to get started is in this book! The Deluxe POD Pocket Guide to Marketing & Selling Your Book on Amazon now includes The POD Diary, the candid story of one self-published author's journey in the world of POD.

The POD Pocket Guide to Marketing and Selling Your Book on Amazon

Author: Shannon Yarbrough

Publisher:

Published: 2009-01-31

Total Pages: 63

ISBN-13: 9780557043927

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A Pocket Guide to Writing an EBook and EBook Marketing

Author: Robert Teske

Publisher: Createspace Independent Publishing Platform

Published: 2012-02-23

Total Pages: 0

ISBN-13: 9781470080204

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Have you ever wanted to write and publish a digital book? Here's a basic pocket handbook to writing and marketing an eBook that doesn't take a Ph.D to understand. It's in simple, easy to understand English. It's not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed. The fact is that this is the perfect time to write an eBook. What the publishing industry needs are people who can tap into the world as it is today - innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way. Within the contents of this Pocket Guide is everything your really need to know if you've ever want to create a Digital Book, presently known as an eBook: * Why Write an eBook? * How to Write an eBook * Overcoming Writer's Block * Choosing an eBook Compiler * Rating eBook Compilers * Steps to Publishing Success * How to Price Your eBook * Bonus: eBooks are Promotional Powerhouses

No B.S. Grassroots Marketing

Author: Dan Kennedy

Publisher: Entrepreneur Press

Published: 2012-02-01

Total Pages: 252

ISBN-13: 1613081707

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Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing

Pocket Full of Do

Author: Chris Do

Publisher:

Published: 2020-07-27

Total Pages: 175

ISBN-13: 9780578657165

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The Pocket Guide to Sales for Financial Advisors

Author: Beverly D. Flaxington

Publisher: Ata Press

Published: 2014-10

Total Pages: 174

ISBN-13: 9780983762089

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Selling is as old as civilization itself. Put in the simplest of terms, selling is the exchange of goods and services for something of value. To financial advisors, however, the sale is often seen in a negative light, and many cringe at the word "sell." Interestingly, the same advisors who shy away from the concept of selling are often those who find themselves selling every single day! Sometimes they're even participating in the selling process multiple times throughout the day--and they may not realize it. Asking for client referrals, developing strategic alliances, seeking and talking with new prospects are all obvious parts of the selling process, but selling happens every time you remind a client why it's a good choice to do business with you, too. The fact is that most CFAs(R), CFPs(R), CPAs, and other professionals did not obtain these titles because deep down they really wanted to be in sales. Most times, their interests tend more toward data, analysis, and more solitary orientations. Selling is probably the last thing those who entered these fields were thinking of doing. They may not have considered the "people" aspect of their chosen profession; the aspect that involves sales. For this reason, and some others, turning into a salesperson seems like a negative, degrading thing. Many advisors will conjure up the picture of the slimy used-car sales guy. It's time to recognize selling as the valuable activity that it is. It is a way to: Let people know who you are and what you do well. Get your message out to those who need it. Promote your planning process, wealth management services, or investment expertise. Use your relationship skills to close new business. Take your business to the next level. If you want to grow your business, the bottom line is that you--or someone on your team--need to sell, and to sell well. This book will offer guidance on how you can sell in a comfortable and effective manner.