Lanterna Rally

Author: Joel Bius

Publisher: Naval Institute Press

Published: 2018-11-15

Total Pages: 287

ISBN-13: 1682473600

The American military-industrial complex and accompanying culture are most often associated with massive weapons procurement programs and advanced technologies. However, one aspect of the complex is not a weapon or even a machine, but one of the world’s most highly engineered consumer products: the manufactured cigarette. Smoke ’Em If You Got ’Em describes the origins of the often comfortable, yet increasingly controversial relationship among the military, the cigarette industry, and tobaccoland politicians during the twentieth century. Smoke ’Em If You Got ’Em is also a study in modern American political economy. Bureaucrats, soldiers, lobbyists, government executives, legislators, litigators, or anti-smoking activists all struggled over far-reaching policy issues involving the cigarette. The soldier-cigarette relationship established by the Army in World War I and broken apart in the mid-1980s underpinned one of the most prolific social, cultural, economic, and healthcare-related developments in the twentieth century: the rise and proliferation of the American manufactured cigarette smoker and the powerful cigarette enterprise supporting them. Using the manufactured cigarette as a vehicle to explore political economy and interactions between the military and American society, Joel R. Bius helps the reader understand this important, yet overlooked aspect of twentieth-century America.