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Product-Led Onboarding

Author: Ramli John

Publisher: Productled Press

Published: 2021-06-04

Total Pages: 312

ISBN-13: 9781777717704

When you borrow a plate from grandma, does she ask you to pay a deposit? Of course not. Likewise, blocking your non-paying ("freemium") customers from the core experience of your product, is like chopping your own leg off while running a marathon. Yet, this is just one of the crucial mistakes that most SaaS companies make right off the bat. Think about it. Do YOU have... Stalled accounts taking up valuable space? Sub-par clients who only expect freebies and don't ever use the full features of your product? Low conversion from free accounts to paid? Then, you might have a shot-yourself-in-the-foot problem. In this book, you'll find the easy, 6-step formula you can apply to your operations today that can change absolutely everything. You'll be able to count your company among giants like Mixpanel, Ubisoft, and Outsystems when you: Captivate clients' attention from the get-go. Make it easier for clients to get good at using your software so they are more likely to use it. Create a fool-proof checklist to make your product go viral. Match services with behaviors, and get users addicted to your product. Win rave reviews by making clients feel like VIPs. Use this strategy at each level in your team to supercharge its effect. Rinse and repeat, and watch your business grow while you sleep. In short, you'll discover why putting your customer first is the ultimate secret to growing your company. And how you can achieve astronomical conversions and customer loyalty without even trying. Check out what others are saying:

Product-Led Growth

Author: Bush Wes

Publisher:

Published: 2019-05

Total Pages: 276

ISBN-13: 9781777119317

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"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"

The Product-Led Organization

Author: Todd Olson

Publisher: John Wiley & Sons

Published: 2020-08-21

Total Pages: 272

ISBN-13: 1119660912

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A playbook on product-led strategy for software product teams There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world. This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences. A guide to setting goals for product success and measuring progress toward meeting them. A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience was written by the co-founder and CEO of Pendo—a SaaS company and innovator in building software for digital product teams. The book reflects the author’s passion and dedication for sharing what it takes to build great products.

Onboarding Matters

Author: Donna Weber

Publisher: Springboard in LLC

Published: 2021-05-04

Total Pages: 218

ISBN-13: 9781737073505

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If you don't have a customer onboarding plan set up for your business, you're losing customers and burning future revenues. It's as simple as that. Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, Customer Success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. The reactive approach is a problem for your Customer Success teams, your revenues, and your customers. Customer onboarding matters. More than you may think. A successful customer onboarding program results in more satisfied customer and employees, higher solution adoption, and increased customer lifetime value. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding(TM) framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage. "Onboarding Matters provides an impactful framework as well as practical tips and valuable resources to perfect the art and science of a superior onboarding process. It's a must read for anyone who cares about Customer Success." Ashvin Vaidyanathan, Chief Customer Officer, Gainsight "Onboarding Matters, by Donna Weber, is the leading guide for anyone seeking to create a high-impact onboarding program. The book is a step-by-step blueprint for orchestrating Customer Success from day one. I always say that customer onboarding is the beginning of churn or success, and Donna's book takes you through the why and the how. A must-read with clear examples and resources to apply to your organization." Emilia D'Anzica, Founder, Growth Molecules Buy this book today and use its practical guidance and detailed templates to start building your own customer onboarding practice.

The Formula for Success in Network Marketing

Author: Chris Taylor

Publisher: FilamentPublishing Ltd

Published: 2011

Total Pages: 182

ISBN-13: 1905493649

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A step-by-step guide to building a successful network marketing business. It offers information to help networkers, from the point of starting out with no networking experience, to the more advanced strategies needed by seasoned networkers with a large team, keen to progress at a quicker speed.

Mastering Product Experience in SaaS

Author: Nick Bonfiglio

Publisher:

Published: 2017-11-15

Total Pages:

ISBN-13: 9780999474907

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Your success as a Software-as-a-Service (SaaS) company is completely dependent on acquiring and keeping users in your product. But if you¿re using traditional marketing tactics, you¿re likely struggling to scale your business quickly. That¿s because conventional marketing techniques focus on engaging prospects and users outside of the product.

Onboarding

Author: George B. Bradt

Publisher: John Wiley & Sons

Published: 2009-08-27

Total Pages: 273

ISBN-13: 047052491X

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A guide to getting new employees recruited, oriented, and productive—FAST "Onboarding," a growing trend in the business community, is a focused methodology that gets people in new roles up to speed quickly and efficiently. This book guides you through a process that enables you to recruit, orient, and enable your new employees to get the job done. Learn how to inspire and encourage your new employees to deliver better results faster. George Bradt and Mary Vonnegut’s Onboarding helps ensure that your new employees are productive and efficient from day one. You’ll learn how to help them assimilate into your corporate culture and accelerate their learning. Onboarding is one of the hottest trends in business This is the first book about onboarding George Bradt is a leading speaker and consultant, and the author of The New Leader’s 100-Day Action Plan For business leaders and managers who want well-trained, responsive, efficient, and effective employees, Onboarding helps you get the best from your new employees.

Me, Inc. How to Master the Business of Being You

Author: Scott W. Ventrella

Publisher: John Wiley & Sons

Published: 2007-05-11

Total Pages: 178

ISBN-13: 0470117427

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Advance praise for Me, Inc "Ventrella takes the best practices of Fortune 500 companies and shows how you can apply them to another important venture—you! Your life deserves at least as much attention as your job does, so read this book and turn your time on Earth into a satisfying, meaningful enterprise." —Ken Blanchard, coauthor of The One Minute Manager and Leading at a Higher Level "Rarely does a book so authentically capture the essence of what a true personal brand transformation is all about. Me, Inc. provides a unique approach to discovering your personal brand and making it a reality. Through Ventrella's insights and invaluable self-discovery tools, readers quickly learn that when you build your personal brand, you build a brand of value—value that eloquently translates into success throughout every facet of your life." —Laura Tessinari, Senior Partner, Director of Training, Ogilvy & Mather "The Me, Inc. program has guided me on the path to even greater personal and professional achievement and life satisfaction than I ever thought possible." —Jack Hallahan, Vice President, Advertising and Brand Partnerships, MobiTV "In all of the thirteen years since I first heard Ventrella speak on this subject, I have consistently been impressed by the value of his approach and the responses of the hundreds of students who have benefited from his structured program. With the publication of Me, Inc., Ventrella reveals to a much larger audience the way to create successful, happy lives. His students at Fordham and executive coaching clients have been applying it with excellent results for years." —James A. F. Stoner, Professor Fordham University, Graduate School of Business Administration "Me, Inc. provides a clear road map to achieving your goals and finding greater work-life balance. Ventrella's approach offers an interesting and powerful way to assume control; by managing your life's ambitions as seriously as you might a business endeavor, you can clarify your thoughts, set priorities, and turn your dreams into reality. Ventrella is a very effective coach and, like any good boss, he doesn't let you off the hook. You want to change things? Look no further." —Teri Schindler, Media Consultant, Patrick Davis Partners

Product Plus

Author: Christopher H. Lovelock

Publisher: McGraw-Hill Companies

Published: 1994

Total Pages: 408

ISBN-13:

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Costs, to customers, he emphasizes, entail more than just money - they involve time, physical effort, and hassle, too. Innovation in service delivery requires rethinking the ways in which the firm and its customers interact and then reengineering traditional processes.

Creating Value for Customers

Author: William A. Band

Publisher:

Published: 1991-03-20

Total Pages: 352

ISBN-13:

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The 1990s bring challenges to American business that will require radical new management strategies. The management revolution gathering momentum across the country puts customer value creation as Priority One. Shows you why customer value creation is vital for business success and teaches you how to transform your organization into a high value delivering enterprise. You'll find all the tools and approaches for value creation that give senior executives and top-level managers a reliable road map for strategic change. And you'll learn these techniques and methods from actual case study examples of industry leaders who are now pioneering the new approaches for becoming increasingly valued by their customers.