Seducing Strangers

Seducing Strangers PDF

Author: Josh Weltman

Publisher: Workman Publishing Company

Published: 2015-04-07

Total Pages: 193

ISBN-13: 0761184198

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How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it. Here’s how you can do it. And do it better.

Seducing Strangers

Seducing Strangers PDF

Author: Josh Weltman

Publisher: Workman Publishing

Published: 2015-04-07

Total Pages: 193

ISBN-13: 076118175X

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The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something.” Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper’s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy. Weltman identifies the four elements of selling—one of which is behind everything from a national television campaign to an email blast. There’s the ad that makes people curious—want to know more? That creates a sense of urgency—limited time offer! That increases market share—why we’re unique, or just better. And the ad that protects margins—thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships. Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how. “People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.” —from the Foreword by Jon Hamm

Seducing the Duchess

Seducing the Duchess PDF

Author: Ashley March

Publisher: Penguin

Published: 2010-10-05

Total Pages: 245

ISBN-13: 1101464496

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Love and marriage don't have to be strangers... Gambling. Carousing. Flirting. Charlotte, Duchess of Rutherford, will do anything to escape her painful marriage and force her husband to divorce her. But when Phillip, Duke of Rutherford, promises a divorce if Charlotte will help him become a better husband for another woman, she wonders if she really wants to lose him...

The Sexual Language of Strangers

The Sexual Language of Strangers PDF

Author: Ben Arogundade

Publisher:

Published: 2016-08-10

Total Pages:

ISBN-13: 9781367376977

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Dennison Carr is an eccentric millionaire - charismatic, mysterious, successful - and bored. He invents a bizarre game in which he pays a group of handpicked men to seduce women he selects at random from the streets, bars and clubs of London town. The chosen women are diverse - young, old, black, white, married, single - but they all seem to share the same desire for the thrill of no strings sex with a stranger. One of the male seducers, a down-and-out graphic designer named Erskine, is recovering from a recent trauma that has made him averse to relationships. Things begin to unravel when, against the rules of Dennison's game, he begins to develop feelings for one of the women he is paid to seduce - a commitment-phobic jazz singer called Natascha. As they both battle against their aversion to intimacy, and their expanding feelings for one another, neither is prepared for the shocking conclusion that Dennison has planned. PRAISE FOR 'THE SEXUAL LANGUAGE OF STRANGERS''A clever, dark drama.'Esquire 'Brilliant. Inspirational. Flawless.'Laurence Fishburne

Sleeping with Strangers

Sleeping with Strangers PDF

Author: Eric Jerome Dickey

Publisher: Penguin

Published: 2007

Total Pages: 344

ISBN-13: 9780525949992

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Drifting from relationship to relationship in his work as a killer for hire, Gideon interacts with a range of con artists, prostitutes, and broken-hearted clients while passing time with three very different women, each of whom wishes to capture his heart. By the author of Chasing Destiny. 150,000 first printing.

When Strangers Marry

When Strangers Marry PDF

Author: Lisa Kleypas

Publisher: Wheeler Publishing, Incorporated

Published: 2003

Total Pages: 0

ISBN-13: 9781587244070

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Anxious to esacpe her impending wedding to a much-despised fiance, Lysette Kersaint seeks refuge with Maximilien Vallerand, a dangerous and powerful rake for whom the innocent beauty represents his ultimate tool for revenge.

Smooth Talking Stranger

Smooth Talking Stranger PDF

Author: Lisa Kleypas

Publisher: Macmillan

Published: 2009-03-31

Total Pages: 351

ISBN-13: 0312351666

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Jack Travis leads the uncomplicated life of a millionaire Texas playboy. He makes no commitments, he loves many women, he lives for pleasure. Until one day, a woman appears on his doorstep with fury on her face and a baby in her arms. It seems Jack is the father and this woman is the baby's aunt.

Seducing The Stranger (A Forbidden Fling/Surprise Wedding Romance)

Seducing The Stranger (A Forbidden Fling/Surprise Wedding Romance) PDF

Author: Shayla Black

Publisher: Shelley Bradley LLC

Published: 2020-05-15

Total Pages:

ISBN-13: 1936596687

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Just how deep will she fall after one night with a hot stranger? I’m Calla. I’m responsible. I plan. I’m cautious—always. Until I see the gorgeous stranger with the rugged hands and the dark mood. I want him. When he makes me an indecent proposal, I do something reckless. I say yes. I follow a man I don’t know to his hotel room and surrender my body. But he may be more than I can handle. Especially when I discover the shocking identity of my sexy stranger…

Tempting Faith

Tempting Faith PDF

Author: David Kuo

Publisher: Simon and Schuster

Published: 2006-10-16

Total Pages: 456

ISBN-13: 1416542388

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David Kuo came to Washington wanting to use his Christian faith to end abortion, strengthen marriage, and help the poor. He reached the heights of political power, ultimately serving in the White House under George W. Bush, after being policy adviser to John Ashcroft and speechwriter for Ralph Reed, Pat Robertson, and Bob Dole. It was a dream come true: the chance to fuse his politics and his faith, and an opportunity for Christians not just to gain a seat at the proverbial table but to plan the entire meal. Kuo spent nearly three years as second in command at the president's Office of Faith-Based and Community Initiatives. Yet his experience was deeply troubling. It took both the Bush White House and a severe health crisis to show him how his Christian values, and those of millions of Americans, were being corrupted by politics. Instead of following the teachings of Jesus to serve the needy, Kuo found himself helping to manipulate religious faith for political gain. Public funds were used in battleground states, for Republican campaign events. The legislative process was used as a football, not to pass laws but to deepen purely symbolic fault lines. Grants were incestuously recycled to political cronies. Both before and after 9/11, despite lofty rhetoric from the president claiming that his faith-based program was one of his most important initiatives, there was no serious attempt to fund valuable charities. Worst of all was the prevailing attitude in the White House and throughout Washington toward Christian leaders. Key Bush aides and Republican operatives spoke of them with contempt and treated them as useful idiots. It became clear, during regular conference calls arranged from the White House with a key group of Christian leaders, that many of these religious leaders had themselves been utterly seduced by politics. It is time, Kuo argues, for Christians to take a temporary step back from politics, to turn away from its seductions. Tempting Faith is equal parts headline-making exposé, political and spiritual memoir, and heartfelt plea for a Christian reexamination of political involvement.