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Author: Ronald A. Faucheux
Publisher: M. Evans
Published: 2003-10-15
Total Pages: 690
ISBN-13: 1590771966
DOWNLOAD EBOOK →This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.
Author: David D. Roberts
Publisher: | Sooner Strategies
Published: 2023-05-15
Total Pages: 282
ISBN-13:
DOWNLOAD EBOOK →Political Campaign Playbook delves into a captivating exploration of the American political landscape, detailing its author’s life’s work inside politics and government by providing readers with the industry’s most valued and guarded information in terms of operating, successful political campaigns, and getting elected to public office. Its author, David Roberts, is a long time, political campaign operative, former government, bureaucrat, entrepreneur, historian, and activist. Roberts pulls from two decades of experience, working in democratic politics for high profile Candidates and Campaigns, including President Barack Obama‘s 2008 campaign, the Democratic Congressional Campaign Committee DCCC, United States Senator Blanche Lincoln, Congressman Mark Critz, Governor Brad Henry, and Governor Mike Beebe, just to name a few. Roberts idealism emphasizes the unique and transformative impact one individual's vote can have. The book compellingly conveys the importance of transcending animosity, adhere to moral principles and governing based upon better policy instead of political expediency. The book empowers its readers to get involved and help make our world a better place. Within its pages, Roberts engages in thought-provoking discussions on multifaceted aspects of politics. Notably, Roberts cautions those interested in running for office in his introductory paragraphs. He reminds us that your life will be fundamentally altered the moment you place yourself in that arena. Political Campaign Playbook exposes and details the full range of tactics, ethical and otherwise, that can be employed to reach electoral success. Inside the book Roberts provides useful exercises and papers meant to assist candidates and campaign operatives with planning the entirety of their campaign from calculating the necessary vote totals, and win numbers, down to messaging, advertising, and the use of political attacks as strategy. Political Campaign Playbook serves as the ultimate guide to running for office and winning. It contains insightful revelations, details strategy specifics, and provides an empowering message.
Author: Bruce I. Newman
Publisher: SAGE
Published: 1994
Total Pages: 185
ISBN-13: 0803951388
DOWNLOAD EBOOK →"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
Author: Stephen Stockwell
Publisher:
Published: 2005
Total Pages: 294
ISBN-13: 9781740971065
DOWNLOAD EBOOK →This book is at once both a commentary on recent political history and a guide to effective political practice. A must read for politics watchers, activists, and students of politics.
Author: Ron Faucheux
Publisher: Rowman & Littlefield
Published: 2003
Total Pages: 689
ISBN-13: 1590770269
DOWNLOAD EBOOK →Articles provide advice for candidates, campaign managers, and party workers on running a political campaign, including strategies, research, finances, advertising, and related topics.
Author: Gary A. Mauser
Publisher: New York, N.Y., U.S.A. : Praeger
Published: 1983
Total Pages: 328
ISBN-13:
DOWNLOAD EBOOK →Author: Kiron Skinner
Publisher: University of Michigan Press
Published: 2007
Total Pages: 353
ISBN-13: 0472033190
DOWNLOAD EBOOK →Explores the political careers of Ronald Reagan and Boris Yeltsin, who overcame defeat early in their political careers and rose to the highest elected offices in their respective countries
Author: Melissa Banigan
Publisher: Rosen Young Adult
Published: 2019-12-15
Total Pages: 66
ISBN-13: 1725340763
DOWNLOAD EBOOK →It may seem like some candidates win elections simply because of their passion for an issue or their innate ability to connect with voters. In reality, successful political campaigns require a winning strategy. This compelling book gives readers an introduction to how political candidates develop campaign strategies, create a central message, develop a winning campaign team, connect with voters, and ultimately win elections. Profiles of young activists who have successfully organized people in their communities to advance a political cause provide inspiration for readers to get involved in the political process themselves.
Author: Zach Graumann
Publisher: BenBella Books
Published: 2022-05-24
Total Pages: 217
ISBN-13: 1637740387
DOWNLOAD EBOOK →In Longshot, Andrew Yang’s campaign manager takes you on a tour through the ups, the downs, and the math of Yang’s 2020 campaign for president, and shares the playbook his team used to navigate the attention economy. Andrew Yang did not win the 2020 Democratic primary, let alone the presidency of the United States. But chances are you know who Andrew Yang is, and you may well be part of the 75 percent of Americans who now support Universal Basic Income—both facts that would have seemed beyond unlikely at the start of Yang’s campaign. That campaign was helmed by Zach Graumann: entrepreneur, marketing expert, and, at the time, political nonentity. In fact, when Graumann joined Yang 2020, no one on the team was an expert in campaigning, but they all shared a fervent desire to change the future. Yet, despite that inexperience, by the time Yang dropped out of the race in early 2020, he’d not only outlasted six senators, four governors, and three members of Congress, he’d become one of the most recognizable, popular political figures in the country. Now, for the first time, Graumann tells the story of how Yang went from nobody to national presence, breathing life into the behind-the-scenes antics of the unusual campaign that started a movement. In the process, he demystifies the world of political campaigns and provides takeaways that will help not only the next generation of campaign managers, but anyone who wants to break into a new industry—or stand out in their current one. A book for everyone from members of the Yang Gang who want the inside story to businesspeople looking for self-improvement to anyone who has ever had a dream that felt bigger than they were, Longshot reminds you that sometimes, longshots aren’t quite as long as you think.
Author: Ron Faucheux
Publisher: Rowman & Littlefield
Published: 2002
Total Pages: 225
ISBN-13: 1590770102
DOWNLOAD EBOOK →"Providing practical insights and vote-winning tips, this book is an invaluable resource for candidates - newcomer, challenger and experienced incumbent alike - pursuing a political career at any level." "As campaigns have become more expensive, sophisticated, and competitive, today's candidates need a clear understanding of the challenges they will face - as well as the tools and techniques available to them." "Put together in one place for the first time, Running for Office covers the essentials of assembling a winning campaign, from big-picture items to the smallest details."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
