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Passenger Air Service Development Techniques
Marketing Guidebook for Small Airports
Author: Lois S. Kramer
Publisher: Transportation Research Board
Published: 2010
Total Pages: 187
ISBN-13: 0309118182
DOWNLOAD EBOOK →This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.
Managing Airports 4th Edition
Author: Anne Graham
Publisher: Routledge
Published: 2013-10-15
Total Pages: 344
ISBN-13: 113630648X
DOWNLOAD EBOOK →Managing Airports presents a comprehensive and cutting-edge insight into today's international airport industry. Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, the book provides an innovative insight into the processes behind running a successful airport. This 4th edition has been fully revised and updated to reflect the many important developments in the management of airports and issues facing the aviation industry since the 3rd edition. The 4th edition features: New content on: coping with an increasingly volatile and uncertain operating environment, social media and other trends in technology, the evolving airport-airline relationship, responding to sustainability pressures and new security policies. New chapter focused solely on service quality and the passenger experience. This is to reflect the increasing need for airports to offer wide ranging and quality services to their diverse customer base to remain competitive and to achieve high satisfaction levels. Up dated and new international case studies to show recent issues and theory in practice. New case studies on emerging economies such as China, India and Brazil. Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.
Ethical Issues in Aviation
Author: Elizabeth A. Hoppe
Publisher: Routledge
Published: 2018-10-16
Total Pages: 336
ISBN-13: 0429791992
DOWNLOAD EBOOK →The aviation industry is unique in two major ways: firstly, it has a long history of government involvement dating back to the early days of aviation; and secondly, its primary concern is the safety of its passengers and crew. These features highlight the importance of ethical decision-making at all levels of the industry. However, well-publicized problems such as the disappearance of Malaysia Airlines Flight 370 highlight the need for ethics to take a more prominent role in the field. Ethical Issues in Aviation focuses on both past and current topics in aviation, providing the reader with an overview of the major themes in aviation ethics that cover a broad range of subjects. Contributors include academics who do research in the field as well as professionals who provide first-hand accounts of the ethical situations that arise in the aviation industry. This second edition has been thoroughly revised throughout to bring it up to date, and features several new chapters that cover recent events and topics. This book enhances student learning by providing faculty, students, and those interested in aviation with discussion of the most pressing ethical issues that continue to impact the industry.
Airport Marketing
Author: Nigel Halpern
Publisher: Routledge
Published: 2021-11-04
Total Pages: 542
ISBN-13: 1000466485
DOWNLOAD EBOOK →This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
Addressing Uncertainty about Future Airport Activity Levels in Airport Decision Making
Author: Ian S. Kincaid
Publisher: Transportation Research Board
Published: 2012
Total Pages: 147
ISBN-13: 030925857X
DOWNLOAD EBOOK →This report provides a guidebook on how to develop air traffic forecasts in the face of a broad range of uncertainties. It is targeted at airport operators, planners, designers, and other stakeholders involved in planning, managing, and financing of airports, and it provides a systems analysis methodology that augments standard master planning and strategic planning approaches. This methodology includes a set of tools for improving the understanding and application of risk and uncertainty in air traffic forecasts as well as for increasing overall effectiveness of airport planning and decision making. In developing the guidebook, the research team studied existing methods used in traditional master planning as well as methods that directly address risk and uncertainty, and based on that fundamental research, they created a straightforward and transparent systems analysis methodology for expanding and improving traditional planning practices, applicable through a wide range of airport sizes. The methods presented were tested through a series of case study applications that also helped to identify additional opportunities for future research and long-term enhancements.
Managing Airports
Author: Anne Graham
Publisher: Routledge
Published: 2018-06-13
Total Pages: 428
ISBN-13: 1351977857
DOWNLOAD EBOOK →Managing Airports presents a comprehensive and cutting-edge insight into today’s international airport industry. Approaching management topics from a strategic and commercial perspective, rather than from an operational and technical viewpoint, the book provides an innovative insight into the processes behind running a successful airport. This fifth edition has been fully revised and updated to reflect the many important developments in the management of airports including: • New content on: evolving airline models and implications for airports, self-connection, digital marketing, sensor and beacon technology, policy decisions and economic benefits, and climate change adaptation. • Updated and expanded content on: airport privatisation, economic regulation, technology within the terminal, non-aeronautical innovations, service quality and the passenger experience. • New and updated international case studies to show recent issues and theory in practice. Updated case studies from emerging economies such as China, India, and Brazil. Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.
Guidebook for Managing Small Airports
Author: James H. Grothaus
Publisher: Transportation Research Board
Published: 2009
Total Pages: 140
ISBN-13: 0309117879
DOWNLOAD EBOOK →The Business of Transportation
Author: Darren Prokop
Publisher: Bloomsbury Publishing USA
Published: 2014-05-12
Total Pages: 567
ISBN-13: 0313397368
DOWNLOAD EBOOK →This is a must-have resource for anyone interested in the latest information about the complex field of transportation—and how it is transforming today's business environment. This wide-ranging, two-volume work explores the transportation industry in all its many guises. It demonstrates how transportation is vital to most businesses and how it facilitates trade and globalization. It also explains how transportation figures into environmental and supply chain security challenges in the modern world. The contributors get into the nitty-gritty of how the business of transportation works and who the players are. Equally important, they show why those who depend on transportation in their business cannot afford to ignore such details when seeking greater efficiency, growth, profit, and market share.
