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ACRP Report 28
Airport Passenger-related Processing Rates Guidebook
Author: Michael James Cassidy
Publisher: Transportation Research Board
Published: 2009
Total Pages: 127
ISBN-13: 0309118050
DOWNLOAD EBOOK →TRB's Airport Cooperative Research Program (ACRP) Report 23: Airport Passenger-Related Processing Rates Guidebook provides guidance on how to collect accurate passenger-related processing data for evaluating facility requirements to promote efficient and cost-effective airport terminal design.
Impact of Regulatory Compliance Costs on Small Airports
Author:
Publisher:
Published: 2013
Total Pages: 96
ISBN-13:
DOWNLOAD EBOOK →"TRB's Airport Cooperative Research Program (ACRP) Report 90: Impact of Regulatory Compliance Costs on Small Airports explores the cumulative costs of complying with regulatory and other federal requirements at small hub and non-hub airports."--Publisher's description.
Strategic Planning in the Airport Industry
Author: Ricondo & Associates
Publisher: Transportation Research Board
Published: 2009
Total Pages: 134
ISBN-13: 030911814X
DOWNLOAD EBOOK →TRB's Airport Cooperative Research Program (ACRP) Report 20: Strategic Planning in the Airport Industry explores practical guidance on the strategic planning process for airport board members, directors, department leaders, and other employees; aviation industry associations; a variety of airport stakeholders, consultants, and other airport planning professionals; and aviation regulatory agencies. A workbook of tools and sequential steps of the strategic planning process is provided with the report as on a CD. The CD is also available online for download as an ISO image or the workbook can be downloaded in pdf format.
A Guidebook for the Preservation of Public-Use Airports
Author: Thomas P Thatcher
Publisher: Transportation Research Board
Published: 2011
Total Pages: 64
ISBN-13: 0309213177
DOWNLOAD EBOOK →TRB’s Airport Cooperative Research Program (ACRP) Report 44: A Guidebook for the Preservation of Public-Use Airports describes why public-use airports close and identifies measures and strategies that can be undertaken to potentially help preserve and prevent an airport closure.
Guidebook for Air Cargo Facility Planning and Development
Author: Mike Maynard
Publisher:
Published: 2015
Total Pages: 126
ISBN-13:
DOWNLOAD EBOOK →The guidebook presents a broad discussion of the various issues that must be addressed in planning air cargo facilities. It describes tools and techniques for sizing facilities, including data and updated metrics necessary to forecast future facility requirements as a function of changing market and economic conditions. The procedures offered support airport operators in crafting effective business plans and development decisions that meet the industry's current and future technological, operational, and security challenges in a cost-effective, efficient, and environmentally sensitive manner.
Guidebook for Developing General Aviation Airport Business Plans
Author: National Research Council (U.S.). Transportation Research Board
Publisher: Transportation Research Board National Research
Published: 2012
Total Pages: 182
ISBN-13:
DOWNLOAD EBOOK →Ch. 1. Introduction -- ch. 2. Airport business plan -- ch. 3. Airport business planning process -- ch. 4. Preparing the elements of an airport business plan -- ch. 5. Implementation -- ch. 6. Airport and market -- ch. 7. Organization -- ch. 8. Operations -- ch. 9. Marketing -- ch. 10. Aviation products, services, and facilities -- ch. 11. Financial -- Glossary of terms and acronyms -- Bibliography.
Airport Marketing
Author: Nigel Halpern
Publisher: Routledge
Published: 2021-11-04
Total Pages: 542
ISBN-13: 1000466485
DOWNLOAD EBOOK →This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
Marketing Guidebook for Small Airports
Author: Lois S. Kramer
Publisher: Transportation Research Board
Published: 2010
Total Pages: 187
ISBN-13: 0309118182
DOWNLOAD EBOOK →This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.
