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Structural Engineering

Author: D. I. Blockley

Publisher: Oxford University Press, USA

Published: 2014

Total Pages: 153

ISBN-13: 0199671931

Descripción del editor: "Using examples from around the world, including the Shard in London and jumbo jets like the A380, David Blockley explores the world of structural engineering. This Very Short Introduction considers the crucial role structural engineering has on issues such as cost and energy efficiency to long-term sustainability and safety" (Oxford University Press).

Civil Engineering: A Very Short Introduction

Author: David Muir Wood

Publisher: Oxford University Press

Published: 2012-09-27

Total Pages: 161

ISBN-13: 019957863X

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Discusses the importance of civil engineering in the history of civilization, explores problems civil engineers face each day, and outlines some modern accomplishments in the field.

Structural Engineering: A Very Short Introduction

Author: David Blockley

Publisher: OUP Oxford

Published: 2014-09-25

Total Pages: 144

ISBN-13: 0191652091

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Have you ever wondered how it's possible to build a skyscraper, a big bridge, a jumbo jet, or a cruise liner? Everything has structure. Structure is the difference between a random pile of components and a fully functional object. Through structure the parts connect to make the whole. Natural structures vary from the very smallest part of an atom to the entire cosmology of the universe. Man-made structures include buildings, bridges, dams, ships, aeroplanes, rockets, trains, cars and fair-ground rides and all forms of artefacts, even large artistic sculptures. The wide range of different industries in which structural engineers work includes construction, transport, manufacturing, and aerospace. In this Very Short Introduction, David Blockley explores, in non-technical language, what structural engineering is all about, including examples ranging from the Shard in London and the Golden Gate Bridge in San Francisco to jumbo jets like the A380 and the Queen Elizabeth cruise liner. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Engineering: A Very Short Introduction

Author: David Blockley

Publisher: Oxford University Press

Published: 2012-03-22

Total Pages: 153

ISBN-13: 0199578699

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Engineering is part of almost everything we do - from the water we drink and the food we eat, to the buildings we live in and the roads and railways we travel on. This book explores the nature and practice of engineering, its history, its scope, and its relationship with art, science and technology.

Typography: a Very Short Introduction

Author: Paul Luna

Publisher: Oxford University Press, USA

Published: 2018-11-22

Total Pages: 176

ISBN-13: 0199211299

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Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style. In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

The Science Of Structural Engineering

Author: Jacques Heyman

Publisher: World Scientific

Published: 1999-11-18

Total Pages: 119

ISBN-13: 1783261927

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Structures cannot be created without engineering theory, and design rules have existed from the earliest times for building Greek temples, Roman aqueducts and Gothic cathedrals — and later, for steel skyscrapers and the frames for aircraft. This book is, however, not concerned with the description of historical feats, but with the way the structural engineer sets about his business. Galileo, in the seventeenth century, was the first to introduce recognizably modern science into the calculation of structures; he determined the breaking strength of beams. In the eighteenth century engineers moved away from this ‘ultimate load’ approach, and early in the nineteenth century a formal philosophy of design had been established — a structure should remain elastic, with a safety factor on stress built into the analysis. This philosophy held sway for over a century, until the first tests on real structures showed that the stresses confidently calculated by designers could not actually be measured in practice. Structural engineering has taken a completely different path since the middle of the twentieth century; plastic analysis reverts to Galileo's objective of the calculation of ultimate strength, and powerful new theorems now underpin the activities of the structural engineer.This book deals with a technical subject, but the presentation is completely non-mathematical. It makes available to the engineer, the architect and the general reader the principles of structural design./a

Memory: A Very Short Introduction

Author: Jonathan K. Foster

Publisher: Oxford University Press

Published: 2009

Total Pages: 153

ISBN-13: 0192806750

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"Why can we sometimes remember events from our childhood as if they happened yesterday, but not what we did last week? How are memories stored in the brain, and how does our memory change as we age? What happens when our memory goes wrong, and how easy is it for others to manipulate our memories?" "This fascinating Very Short Introduction brings together the latest research in psychology and neuroscience to address these and many other important questions about the science of memory - revealing how our memory works, why we couldn't live without it, and even how we may learn to remember more."--BOOK JACKET.

Computer Science

Author: Subrata Dasgupta

Publisher: Oxford University Press

Published: 2016

Total Pages: 169

ISBN-13: 0198733461

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While the development of information technology has been obvious to all, the underpinning computer science has been less apparent. Subrata Dasgupta provides a thought-provoking introduction to the field and its core principles, considering computer science as a science of symbol processing.

Civil Engineering Formulas

Author: Tyler G. Hicks

Publisher: McGraw Hill Professional

Published: 2009-10-11

Total Pages: 416

ISBN-13: 0071614702

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Instant Access to Civil Engineering Formulas Fully updated and packed with more than 500 new formulas, this book offers a single compilation of all essential civil engineering formulas and equations in one easy-to-use reference. Practical, accurate data is presented in USCS and SI units for maximum convenience. Follow the calculation procedures inside Civil Engineering Formulas, Second Edition, and get precise results with minimum time and effort. Each chapter is a quick reference to a well-defined topic, including: Beams and girders Columns Piles and piling Concrete structures Timber engineering Surveying Soils and earthwork Building structures Bridges and suspension cables Highways and roads Hydraulics, drams, and waterworks Power-generation wind turbines Stormwater Wastewater treatment Reinforced concrete Green buildings Environmental protection

Advertising: A Very Short Introduction

Author: Winston Fletcher

Publisher: OUP Oxford

Published: 2010-06-24

Total Pages: 161

ISBN-13: 0191614270

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How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of the myths and misunderstandings surrounding the industry. The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted. Fletcher concludes with a discussion about the controversial and unacceptable areas of advertising such as advertising products to children and advertising products such as cigarettes and alcohol. He also discusses the benefits of advertising and what the future may hold for the industry. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.