A Vos Marques!

A Vos Marques! PDF

Author: Alison Andrews

Publisher: Routledge

Published: 2006-01-23

Total Pages: 425

ISBN-13: 1134728735

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A Vos Marques! is an introductory course for students taking French as an option alongside their main degree course. It has been developed specifically for false beginners: students who have a slight acquaintance with the language. The course comprises a student's book, teacher's book and 180 minutes of audio (available for free download at http://www.routledge.com/books/details/9780415157285/ ) and, through fifteen chapters, follows the progress of an English-speaking student studying in Paris, whose achievements are designed to reflect those of the course user. Special features include: * activities involving pair and group work * an aid to self-assessment at the end of each chapter * hints on vocabulary learning * clear and accessible layout including integrated cartoons. The guidance offered by the teachers book is of particular importance, as lower-level classes in universities are often taught by native-speaking lecturers with little or no teaching training or experience.

Voyage 4 - Teacher's Book

Voyage 4 - Teacher's Book PDF

Author: Paul Rogers

Publisher: Nelson Thornes

Published: 2002

Total Pages: 176

ISBN-13: 0174403496

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Presenting contemporary French course with grammar and progression, this title helps teachers to cover the requirements of the Revised National Curriculum. This Teacher's Book provides teachers with support in planning and delivering their lessons. It contains answers to exercises from the Students' Book and the Copymasters.

A Vos Marques!

A Vos Marques! PDF

Author: Sandy Tippett-Spirtou

Publisher:

Published: 1999

Total Pages: 256

ISBN-13: 9780415157278

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An introductory course for students taking French as an option alongside their main degree course. It has been developed specifically for false beginners: students who have a slight acquaintance with the language. The course comprises a student's book, teacher's book and three 60-minute audio cassettes and, through 15 chapters, follows the progress of an English-speaking student studying in Paris, whose achievements are designed to reflect those of the course user. Special features include: activities involving pair and group work; an aid to self-assessment at the end of each chapter; hints on vocabulary learning; and clear and accessible layout including integrated cartoons. The guidance offered by the teachers' book is of particular importance, as lower-level classes in universities are often taught by native-speaking lecturers with little or no teaching training or experience.

US Foreign Policy in World History

US Foreign Policy in World History PDF

Author: David Ryan

Publisher: Psychology Press

Published: 2000

Total Pages: 640

ISBN-13: 9780415123457

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A survey of US foreign relations and its perceived crusade to spread liberty and democracy in the 200 years since the American Revolution. This book explores whether consciousness and "spirit" has been driven by materialism as Marx believed all history has been. David Ryan undertakes a systematic and material analysis of US foreign policy, whilst also explaining the policymakers' grand ideologies and the ideas that have shaped US diplomacy. It explores these arguments by taking a thematic approach structured around central episodes and ideas in the history of US foreign relations and policy making, including: the Monroe Doctrine, its philosophical goals and impact; Imperialism and expansionism; the Cold War; Third World development; the "evil empires" of Nasser, the Sandinistas and Saddam Hussein; and the place of goal for economic integration within foreign affairs.

The New Strategic Brand Management

The New Strategic Brand Management PDF

Author: Jean-Noël Kapferer

Publisher: Kogan Page Publishers

Published: 2008-01-03

Total Pages: 577

ISBN-13: 0749453494

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Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.

Brand Manager Diploma - City of London College of Economics - 9 months - 100% online / self-paced

Brand Manager Diploma - City of London College of Economics - 9 months - 100% online / self-paced PDF

Author: City of London College of Economics

Publisher: City of London College of Economics

Published:

Total Pages: 967

ISBN-13:

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Overview The fun and easy way to build your brand and increase revenues. Content - Everything You Ever Wanted to Know About Branding - Building a Brand, Step-by-Step - Launching Your New Brand - The Care and Feeling of Your Brand - Protecting Your Brand - Ten Truths about Branding - Ten Branding Mistakes and How to Avoid Them - Resources for Brand Managers Duration 9 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

The New Strategic Brand Management

The New Strategic Brand Management PDF

Author: Jean-Nol︠ Kapferer

Publisher: Kogan Page Publishers

Published: 2004

Total Pages: 516

ISBN-13: 9780749442835

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Praise and Reviews "the best book on brands yet"- Design Magazine"New exciting ideas and perspectives on brand building are offered that have been absent from our literature."- Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management"Managing a brand without reading this book is like driving a car without your license."- Haesun Lee, Senior Vice President of Marketing, AMOREPACIFIC Co, Korea"Kapferer's hierarchy of brands is an extrordinary insight"- Sam Hill and Chris Lederer, authors of The Infinite Asset, Harvard Business School Press"One of the definitive resources on branding for marketing professionals worldwide."- Vikas Kumar, The Economic Times, India"One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics."- Rik Riezebos, CEO Brand Capital and director of EURIB / European Institute for Brand ManagementThe first two editions of Strategic Brand Management were published to great critical acclaim. The New Strategic Brand Management has been rewritten and fully revised to bring readers absolutely up-to-date with the dramatic changes that have taken place in brand management worldwide.Dealing with the concept and practice of brand management in its totality, it is packed with fresh examples and case studies of brands from all over the world, paying particular attention to global brands. It also looks at the hype surrounding branding and stresses the role of sound business decisions when building a brand. There are several new chapters, including:brand and business buildingthe challenge of growth in mature marketsmanaging retail brands.Plus completely new sections on innovation and its role in growing and reinventing brands, and corporate branding.The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice.

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