Hot Buttons

Hot Buttons PDF

Author: Sybil Evans

Publisher: HarpPeren

Published: 2001-10-09

Total Pages: 300

ISBN-13: 9780060956837

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From road rage to confrontations in the supermarket line, we live in sensitive times, and it takes almost nothing to light someone's fuse. Whether you're feeling manipulated or bullied, learn how to resolve conflict in yourself and with others using the techniques found in Hot Buttons. Sybil Evans, "The Conflict Coach," helps you recognize what pushes your hot buttons and how you can turn them off -- without alienating people or pressing their buttons. You'll learn that conflict can be energizing, inspiring, and even sexy, if you know how to harness it.

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy.

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy. PDF

Author: Joan-Marie Moss

Publisher: Independently Published

Published: 2017-01-30

Total Pages: 268

ISBN-13: 9781520468266

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Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised edition shows you how to hit the sixteen hot buttons and get your product sold. It is the forerunner of one of the hottest trends in marketing today --Neuromarketing. Neuromarketing helps marketers discover "buy buttons" that are hard wired into a persons head.

Good Intentions

Good Intentions PDF

Author: Charles North

Publisher: Moody Publishers

Published: 2008-09-01

Total Pages: 216

ISBN-13: 0802479677

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We often struggle to answer the question: What is the right thing to do here? Good Intentions suggests that it is possible to do good in economic matters if we begin with the right assumptions (and begins to ask the right questions): —Is greed ever good? —How can we give poor kids a million bucks? —How did Ben and Jerry get so rich? —Is capitalism ruining the environment? —Do immigrants take American jobs? Our actions can produce outcomes that reflect what we value.

Hit Lit

Hit Lit PDF

Author: James W. Hall

Publisher: Random House Trade Paperbacks

Published: 2012-04-10

Total Pages: 337

ISBN-13: 0812970950

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DISCOVER THE SECRETS OF WHAT MAKES A MEGA-BESTSELLER IN THIS ENTERTAINING, REVELATORY GUIDE What do Michael Corleone, Jack Ryan, and Scout Finch have in common? Creative writing professor and thriller writer James W. Hall knows. Now, in this entertaining, revelatory book, he reveals how bestsellers work, using twelve twentieth-century blockbusters as case studies—including The Godfather, Gone with the Wind, To Kill a Mockingbird, and Jaws. From tempting glimpses inside secret societies, such as submariners in The Hunt for Red October, and Opus Dei in The Da Vinci Code, to vivid representations of the American Dream and its opposite—the American Nightmare—in novels like The Firm and The Dead Zone, Hall identifies the common features of mega-bestsellers. Including fascinating and little-known facts about some of the most beloved books of the last century, Hit Lit is a must-read for fiction lovers and aspiring writers alike, and makes us think anew about why we love the books we love.

Hot Button Motivation

Hot Button Motivation PDF

Author: Michelle Glover

Publisher: AuthorHouse

Published: 2011-03

Total Pages: 130

ISBN-13: 1456756796

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Effective communication is becoming more difficult with the onslaught of digital messaging. There is a way for YOU to be heard. In Sales, Marketing, Customer Service, or even at home, psychological motivators drive the way we listen, relate and respond to other people. Hot Buttons are the keys to capturing and keeping attention and building lasting relationships. Learn about hot buttons through examples and exercises designed to make the information vivid and meaningful. Whether you are trying to get your children to listen, or own a large corporation, Hot Buttons will change the way you communicate. Understand Hot Buttons and you will be heard and hear others in a whole new way.

Grounded

Grounded PDF

Author: Bob Rosen

Publisher: John Wiley & Sons

Published: 2013-10-28

Total Pages: 373

ISBN-13: 1118680774

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A provocative, personal approach to leadership based on in-depth research with hundreds of executives around the world Confronted by disruptive change and economic turbulence, many of today's leaders find themselves ill-equipped to manage the hazards they now face. They must contend with chronic uncertainty, cynical employees, and personal burnout. Most are poorly served by the prevailing paradigm that obsessively focuses on what we do to produce short-term results while sabotaging who we are as healthy human beings. Few have seen alternatives, until now. Grounded proposes a new approach that's designed for actual humans who must grapple with these forces. This new paradigm speaks to our better selves. Based on the author's Healthy Leader model, it focuses on the six personal dimensions that fuel—and refuel—the world's top leaders: physical, emotional, intellectual, social, vocational, and spiritual health. The book argues that leaders at every level can be more self-aware, develop their untapped potential, and drive significantly better results—for themselves, their teams, and their organizations. Shows readers how to build a personal leadership model that works with their values, goals and capabilities Features fresh stories from leaders in a variety of organizations including the New York Fire Department, PricewaterhouseCoopers, The Lego Group, and Medstar Health Gives leaders practical tools to face their toughest challenges with greater skill, confidence, and impact By developing themselves and mastering the six dimensions, readers can gain the stamina and strength to not only weather tough times but to achieve much, much more.

The Incomplete Book of Running

The Incomplete Book of Running PDF

Author: Peter Sagal

Publisher: Simon & Schuster

Published: 2019-09-10

Total Pages: 224

ISBN-13: 1451696256

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Peter Sagal, the host of NPR’s Wait Wait...Don’t Tell Me! and a popular columnist for Runner’s World, shares “commentary and reflection about running with a deeply felt personal story, this book is winning, smart, honest, and affecting. Whether you are a runner or not, it will move you” (Susan Orlean). On the verge of turning forty, Peter Sagal—brainiac Harvard grad, short bald Jew with a disposition towards heft, and a sedentary star of public radio—started running seriously. And much to his own surprise, he kept going, faster and further, running fourteen marathons and logging tens of thousands of miles on roads, sidewalks, paths, and trails all over the United States and the world, including the 2013 Boston Marathon, where he crossed the finish line moments before the bombings. In The Incomplete Book of Running, Sagal reflects on the trails, tracks, and routes he’s traveled, from the humorous absurdity of running charity races in his underwear—in St. Louis, in February—or attempting to “quiet his colon” on runs around his neighborhood—to the experience of running as a guide to visually impaired runners, and the triumphant post-bombing running of the Boston Marathon in 2014. With humor and humanity, Sagal also writes about the emotional experience of running, body image, the similarities between endurance sports and sadomasochism, the legacy of running as passed down from parent to child, and the odd but extraordinary bonds created between strangers and friends. The result is “a brilliant book about running…What Peter runs toward is strength, understanding, endurance, acceptance, faith, hope, and charity” (P.J. O’Rourke).

Detransition, Baby

Detransition, Baby PDF

Author: Torrey Peters

Publisher: One World

Published: 2021-01-12

Total Pages: 369

ISBN-13: 0593133390

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NATIONAL BESTSELLER • The lives of three women—transgender and cisgender—collide after an unexpected pregnancy forces them to confront their deepest desires in “one of the most celebrated novels of the year” (Time) “Reading this novel is like holding a live wire in your hand.”—Vulture Named one of the Best Books of the Year by more than twenty publications, including The New York Times Book Review, Entertainment Weekly, NPR, Time, Vogue, Esquire, Vulture, and Autostraddle PEN/Hemingway Award Winner • Finalist for the Lambda Literary Award, the National Book Critics Circle Award, and the Gotham Book Prize • Longlisted for The Women’s Prize • Roxane Gay’s Audacious Book Club Pick • New York Times Editors’ Choice Reese almost had it all: a loving relationship with Amy, an apartment in New York City, a job she didn't hate. She had scraped together what previous generations of trans women could only dream of: a life of mundane, bourgeois comforts. The only thing missing was a child. But then her girlfriend, Amy, detransitioned and became Ames, and everything fell apart. Now Reese is caught in a self-destructive pattern: avoiding her loneliness by sleeping with married men. Ames isn't happy either. He thought detransitioning to live as a man would make life easier, but that decision cost him his relationship with Reese—and losing her meant losing his only family. Even though their romance is over, he longs to find a way back to her. When Ames's boss and lover, Katrina, reveals that she's pregnant with his baby—and that she's not sure whether she wants to keep it—Ames wonders if this is the chance he's been waiting for. Could the three of them form some kind of unconventional family—and raise the baby together? This provocative debut is about what happens at the emotional, messy, vulnerable corners of womanhood that platitudes and good intentions can't reach. Torrey Peters brilliantly and fearlessly navigates the most dangerous taboos around gender, sex, and relationships, gifting us a thrillingly original, witty, and deeply moving novel.

Mercy Street

Mercy Street PDF

Author: Jennifer Haigh

Publisher: HarperCollins

Published: 2022-02-01

Total Pages: 352

ISBN-13: 0062414747

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NATIONAL BESTSELLER “Ms. Haigh is an expertly nuanced storyteller long overdue for major attention. Her work is gripping, real, and totally immersive, akin to that of writers as different as Richard Price, Richard Ford, and Richard Russo.”—Janet Maslin, New York Times The highly praised, “extraordinary” (New York Times Book Review) novel about the disparate lives that intersect at a women’s clinic in Boston, by New York Times bestselling author Jennifer Haigh For almost a decade, Claudia has counseled patients at Mercy Street, a clinic in the heart of the city. The work is consuming, the unending dramas of women in crisis. For its patients, Mercy Street offers more than health care; for many, it is a second chance. But outside the clinic, the reality is different. Anonymous threats are frequent. A small, determined group of anti-abortion demonstrators appears each morning at its door. As the protests intensify, fear creeps into Claudia’s days, a humming anxiety she manages with frequent visits to Timmy, an affable pot dealer in the midst of his own existential crisis. At Timmy’s, she encounters a random assortment of customers, including Anthony, a lost soul who spends most of his life online, chatting with the mysterious Excelsior11—the screenname of Victor Prine, an anti-abortion crusader who has set his sights on Mercy Street and is ready to risk it all for his beliefs. Mercy Street is a novel for right now, a story of the polarized American present. Jennifer Haigh, “an expert natural storyteller with a keen sense of her characters’ humanity” (New York Times), has written a groundbreaking novel, a fearless examination of one of the most divisive issues of our time.

I'm Right and You're an Idiot

I'm Right and You're an Idiot PDF

Author: James Hoggan

Publisher: New Society Publisher

Published: 2019-07-02

Total Pages: 312

ISBN-13: 177142303X

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“Explor[es] the underlying history and psychology of public discourse . . . should be required reading for politicians and public advocates.” —Real Change The most pressing problem we face today is not climate change. It is pollution in the public square, where a toxic smog of adversarial rhetoric, propaganda, and polarization stifles discussion and debate, creating resistance to change and thwarting our ability to solve our collective problems. In this second edition of I’m Right and You’re an Idiot, James Hoggan grapples with this critical issue, through interviews with outstanding thinkers and drawing on wisdom from highly regarded public figures. Featuring a new, radically revised prologue, afterword, and a new chapter addressing the changes in the public discourse since the 2016 US election, his comprehensive analysis explores: · How political will is manipulated · How tribalism shuts down open-minded thinking, undermines trust, and helps misinformation thrive · Why facts alone fail and how language is manipulated and dissent silenced · The importance of dialogue, empathy, and pluralistic narrative reframing arguments to create compelling narratives and spur action. Our species’ greatest survival strategy has always been foresight and the ability to leverage intelligence to overcome adversity. For too long now this capacity has been threatened by the sorry state of public discourse. Focusing on proven techniques to foster more powerful and effective communication, I’m Right and You’re an Idiot will appeal to readers looking for deep insights and practical advice in these troubling times. “This is a must-read for anyone tired of the bullying, the propagandizing, the screaming, and the bullsh*t.” —Dr. Samantha Nutt, author of Damned Nations: Greed, Guns, Armies and Aid