-PDF Download- Your Business Reputation Online Matters Most EBOOK

Your Business Reputation Online Matters Most

Author: Robert P. Williams

Publisher: Createspace Independent Pub

Published: 2011-11-10

Total Pages: 24

ISBN-13: 9781466469648

86% of online consumers will check your business reputation first before deciding whether to do business with you, according to a national survey conducted by Kudzu. Protect your business from disgruntled ex-employees, vindictive customers, web surfers, even under-handed competitors with this simple 5 step online reputation management & repair strategy.

You Are Only As Good As Your Last Review

Author: Jason Ohrum

Publisher: Createspace Independent Publishing Platform

Published: 2015-11-12

Total Pages: 88

ISBN-13: 9781519280329

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Is your business losing potential customers? Inside you'll discover: - The one thing that could turn a $20 transaction into a $20,000 loss. - Why Google probably doesn't like you right now and what to do to make them love you. - Why your social media effort reflects what people think about your business. - The "favor" that Google did for you that is causing a lot of lost revenue for many small businesses. - The good, bad and ugly about getting reviews removed from the internet. In the age of online reviews and Google Maps, every business needs to have a firm grasp on their internet presence. A how-to guide for any business, [name of book in italics] will show you how to manage your online reputation by ensuring your business' online listing data is consistent and accurate while actively engaging with your ideal audience. Never miss or ignore another online review of your business again, and watch how your reputation surpasses the competition who fail to do so.

How to Protect (Or Destroy) Your Reputation Online

Author: John David

Publisher: Red Wheel/Weiser

Published: 2016-10-24

Total Pages: 224

ISBN-13: 1632659379

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With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you’ve done something foolish yourself, are unfairly linked to another’s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. How to Protect (Or Destroy) Your Reputation Online will show you how to: Remove negative content from search results. React and respond to an online attack. Understand and manage online reviews. Use marketing strategies to both improve your online reputation and bolster your bottom line. How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie’s List. John also shows you how to deal with revenge porn, hate blogs, Google’s “right to be forgotten” in Europe, the business of online complaint sites, even the covert ops of reputation management.

Mechanics of Online Reputation Management

Author: Tyler Collins

Publisher: Createspace Independent Publishing Platform

Published: 2016

Total Pages: 0

ISBN-13: 9781519762252

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Online reputation management, repair, and control for your personal name, company, brand, product, and any searched phrase that is important to you or your business. Control exactly what displays in the search engines for any name, brand, or entity with a series of secret, battle-tested strategies used by the most elite reputation management experts. Negative search engine results ruin careers, impede business growth, complicate relationships, destroy employment opportunities, and leave people feeling powerless, hopeless, frustrated, and tormented by the radically ambiguous, seemingly impossible landscape of digital search. This book gives back power and control to anyone seeking to influence their online reputation in the search engines. Now you can permanently suppress and eliminate negative items appearing on the first or second page of Google, Bing, or Yahoo. Most online reputation management services today do not effectively eliminate negative search results. The reputation management industry is cluttered with a lack of knowledge, experience, and integrity when it comes to making promises. Heavily grounded in Google algorithm patent research, over a decade of scientific testing, and measuring of results, the methodologies provided have been proven to work in over 3,000 campaigns. This book may be considered "disruptive", or "industry shaking", with guerrilla tactics for market domination, brand hacking, and social manipulation. With this book, you can: Remove any negative online content from search results, regardless of type or industry. Position any web property at the top of any search engine. Access 100% success rate strategies, campaign templates, tools, resources, and processes. Steal the leading industry experts' most effective tactics for delivering results to clients. Manipulate websites, social platforms, audiences, and search engine algorithms. Master the playing field where reputations are derived and repeatedly forged. Cleanse, repair, polish, and permanently dictate what appears for any search phrase. Fortify a digital firewall preventing any old or new negative content from appearing again. In-depth topics range from: Content removal campaigns, positive review strategies, negative property suppression, branding, rebranding, social media optimization, press releases & public relations. Combating bad news coverage, negative review sites, lawsuit documents, arrest records, mug shots, scam and ripoff reports, competitor attacks, rogue bloggers, fake profiles, and over 30 typical scenarios. Search engine positioning strategies with action steps for leveraging dozens of websites, platforms, media types, marketing mechanisms, and automation tools for making the process easy. Publishing resources for mass distribution of content, press releases, blog posts, articles, videos, images, presentations, audio files, podcasts, pdf documents, and any type of Internet media. Enjoy an advanced approach to search engine optimization explained in simple terms, the precise mechanics of SEO (search engine optimization) ranking factors for all types of web properties and online media, including everything how to create, optimize, publish, promote, and monitor progress. Includes a thorough overview of SERP's (search engine results pages), how SEO works, on-page vs off-page SEO, tactics for reputation asset development, website optimization, profile creation, content marketing, linking strategies, press release distribution, content and link building automation, sourcing links from other websites, proven lists of sites to quickly acquire links from, social media marketing, brand visibility, social authority, reputation marketing, and so much more.

Star Power

Author: Phillip Kasik

Publisher: CreateSpace

Published: 2014-06-05

Total Pages: 122

ISBN-13: 9781499776683

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I understand that you don't have millions of dollars to funnel into a reputation management or a reputation marketing situation like the huge corporations. Wouldn't it be great if you had someone to take care of those issues for you? That's what this book is going to give you. It's going to answer questions you may have about reputation management and reputation marketing, as well as questions you didn't know you needed to answer. I wanted to write a book that would give business owners like yourself a strong foundation on which you can build an online reputation that would attract new business instead of pushing it into the arms of your competitors. This book is going to equip you with everything you need to be much more savvy about reputation management. As someone that has been actively involved in reputation marketing for the past 3 years, I've seen many businesses fail because of negative reviews that were written about them online. On the flipside, I've also seen many businesses increase their monthly revenue exponentially as a result of their good reviews online. I'll be showing you how your online image plays a major role in your business success and I'm even going to show you how you can take control of it and use it to your advantage. That's right, you're going to learn how to use your online reputation to attract new clients, customers, patients.. You can't just ignore your online reputation any longer and hope things will work themselves out in the long run. Ignorance is never bliss in the digital world.

Understanding Digital Marketing

Author: Damian Ryan

Publisher: Kogan Page Publishers

Published: 2012-03-03

Total Pages: 304

ISBN-13: 0749464283

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Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

A Guide to Online Reputation Management

Author: Solomon Shlomo Wiesen

Publisher:

Published: 2020-10-18

Total Pages: 126

ISBN-13:

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Just imagine: you spend years of hard work, money, and effort into building up a business and a sterling reputation, and then all of a sudden it comes crashing down due to one bad customer review. Reputation management in the year 2020 is more important than ever.Small and medium sized businesses are extremely susceptible to this, as they rely on customer reviews.Individuals are also at risk when it comes to online reputation management: have you Googled your name recently? If not, you have no idea what will others see when they search for you online.Do you have any old Tweets which could come back to haunt you? Is your name connected to any negative press in news stories? Is there someone else out there with the same name as you who could infect your search results?All of these questions are scary, because neglecting them can lead to catastrophic results.In our book, A Guide to Online Reputation Management: How to Fortify Your Online Presence, we discuss the core tenets of how to manage your online reputation.Our online reputation management strategy is to be proactive: don't want until the crisis hits, but rather fortify your online presence via your own website, social profiles, and review monitoring. With our method, your business or identity will be much more protected when the crisis hits.An online reputation crisis can hit a business or individual in any number of ways: a negative Yelp review, an angry customer Tweet, a 1 star review on a Facebook business page, or even a negative regional news story. Every one of these, no matter how trivial each might seem, has the potential to destroy a reputation and capsize a business.However, much of the devastating effects of negative online reputation can be minimal and in some cases erased completely: so long as you take proactive measures before the crisis hits.Our book is both a broad take on online reputation management strategy and theories, as well as a specific guide on how to dive into the internet and work on your online reputation.A Guide to Online Reputation Management: How to Fortify Your Online Presence can be extraordinarily helpful for everyone: business owners who don't understand their web presence, as well as seasoned PR and SEO consultants who are looking to stay ahead of reputation management curve.Don't wait for the crisis to hit - be proactive with your online reputation strategy and use our guide to ensure that your online reputation stays intact and remains positive.

Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced

Author: City of London College of Economics

Publisher: City of London College of Economics

Published:

Total Pages: 2158

ISBN-13:

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Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Simple Online Reputation Management For Your Local Business

Author: Jack Mize

Publisher: Createspace Independent Publishing Platform

Published: 2012-07-02

Total Pages: 0

ISBN-13: 9781478179726

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The Internet is getting smaller and your customers are online, right now, looking for recommendations and sharing their experiences... The good, the bad and the ugly on review websites and social media networks for everyone to see. Go ahead and "Google" your business and see what you find. You can build a good online reputation, monitor potential problems and work on cleaning things up if you've been neglecting what people are saying about your business online. Online Reputation Management is Crucial for Your Local Business. It can also be easier to get started than you may think. Proactively managing your online reputation can be one of the most important marketing tasks you implement this year. Remember, you have an online reputation whether you like it or not. It's up to you to decide if you are going to take control or leave it in the hands of others

Do What Matters Most

Author: Steven R Shallenberger

Publisher: Berrett-Koehler Publishers

Published: 2021-05-18

Total Pages: 226

ISBN-13: 1523092599

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Time management remains a huge challenge for most people. This book shares the habits and processes used by top leaders worldwide to minimize distractions and maximize accomplishments. In researching more than 1,260 managers and executives from more than 108 different organizations, Steve and Rob Shallenberger discovered that 68 percent of them feel like their number one challenge is time management, yet 80 percent don't have a clear process for how to prioritize their time. Drawing on their forty years of leadership research, this book offers three powerful habits that the top 10 percent of leaders use to Do What Matters Most. These three high performance habits are developing a written personal vision, identifying and setting Roles and Goals, and consistently doing Pre-week Planning. And Steve and Rob make an audacious promise: these three habits can increase anyone's productivity by at least 30 to 50 percent. For organizations, this means higher profits, happier employees, and increased innovation. For individuals, it means you'll find hours in your week that you didn't know were there—imagine what you could do! You will learn how acquiring this skillset turned an “average” employee into her company's top producer, enabled a senior vice president to reignite his team and achieve record results, transformed a stressed-out manager's work and home life, helped a CEO who felt like he'd lost his edge regain his fire and passion, and much more. By implementing these simple and easy-to-understand habits, supported by tools like the Personal Productivity Assessment, you will learn how to lead a life by design, not by default. You'll feel the power that comes with a sense of control, direction, and purpose.