Writing High-Tech Copy That Sells
Author: Janice M. King
Publisher: Wiley
Published: 1995-02-20
Total Pages: 288
ISBN-13: 9780471042594
DOWNLOAD EBOOK →A compact, practical reference containing step-by-step guidance through the process of planning, designing, writing, contracting and producing marketing and promotional materials for technology-based products. Covers all the ins and outs of technical copywriting including how to handle international markets, cultural biases and computer jargon. Features ideas for nonprint marketing such as video, E-mail, fax and interactive presentations. Numerous examples are drawn exclusively from the high-tech industry.