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Author: Robert L. Hilliard
Publisher: Wadsworth Publishing Company
Published: 2008
Total Pages: 0
ISBN-13: 9780495050650
DOWNLOAD EBOOK →This work covers priciples, techniques and approaches of writing news, sport, advertisements and script copy for television, radio and the Internet. It includes a variety of formats, including interviews, commercials and news.
Author: Robert L. Hilliard
Publisher: Wadsworth Publishing Company
Published: 2011-04-01
Total Pages: 544
ISBN-13: 9781424069118
DOWNLOAD EBOOK →This work covers priciples, techniques and approaches of writing news, sport, advertisements and script copy for television, radio and the Internet. It includes a variety of formats, including interviews, commercials and news.
Author: Robert L. Hilliard
Publisher: Cengage Learning
Published: 2004
Total Pages: 0
ISBN-13: 9780534564179
DOWNLOAD EBOOK →WRITING FOR TELEVISION, RADIO, AND NEW MEDIA covers the principles, techniques, and approaches of writing for television, radio, and the Internet. This text includes unique coverage of writing for a variety of formats, including interviews, sports, advertisements, scripts and news. The consistent strengths of WRITING FOR TELEVISION, RADIO, AND NEW MEDIA have been its vast coverage of content, excellent organization, attention to form, and good examples.
Author: Robert L. Hilliard
Publisher: John Wiley & Sons
Published: 2009-02-04
Total Pages: 312
ISBN-13: 1405178698
DOWNLOAD EBOOK →Changes in society, the pluralistic nature of the citizens and thegeographic breadth of America preclude a common definition of whatis indecent, profane, or obscene. What may appear to be 'dirtydiscourse' to some may be considered to be laudable satire toothers. In this fascinating book, renowned media scholars andauthors, Robert Hilliard and Michael Keith, examine the history andnature of indecent program content in American radio. Examines the blue side of the airways with a first-everanalysis of the history and nature of off-color programcontent. Explores the treatment of once-forbidden topics in theelectronic media, investigating the beliefs, attitudes and actionsof those who present such material, those who condemn it, and thosewho defend it. Written from a social and cultural perspective, concentrates onthe means of greatest distribution - radio, with its phenomenalgrowth of "shock jocks" and rap music lyrics. Provides coverage of television and the Internet, showing howand why broadcasting has evolved from the ribald antics of theRoaring 20's to today's streaming cybersex, contrasting thestandards and actions of the FCC v. the First Amendment amidst theover-the-air and in-the-court battles of over-the-top radio. Illustrates political pressures and legal considerations,including Supreme Court decisions, and efforts to protect childrenfrom media smut.
Author: Robert L. Hilliard
Publisher: John Wiley & Sons
Published: 2009-04-20
Total Pages: 292
ISBN-13: 140517899X
DOWNLOAD EBOOK →Hollywood Speaks Out explores that rare Hollywood feature that dared to tackle red-hot, social issues whilst American society was gripped by the convulsion and controversy they generated. Explores why Hollywood has always been risk-adverse, and how most feature flms deal with controversial issues long after the controversy is past Organized around such important issues as poverty, racism, sexism, war, anti-Semitism, and homophobia Discusses the relevance and the impact of feature films from Modern Times to WALL-E
Author: Robert McLeish
Publisher: CRC Press
Published: 2015-09-16
Total Pages: 435
ISBN-13: 1317590945
DOWNLOAD EBOOK →Radio Production is for professionals and students interested in understanding the radio industry in today’s ever-changing world. This book features up-to-date coverage of the purpose and use of radio with detailed coverage of current production techniques in the studio and on location. In addition there is exploration of technological advances, including handheld digital recording devices, the use of digital, analogue and virtual mixing desks and current methods of music storage and playback. Within a global context, the sixth edition also explores American radio by providing an overview of the rules, regulations, and purpose of the Federal Communications Commission. The sixth edition includes: Updated material on new digital recording methods, and the development of outside broadcast techniques, including Smartphone use. The use of social media as news sources, and an expansion of the station’s presence. Global government regulation and journalistic codes of practice. Comprehensive advice on interviewing, phone-ins, news, radio drama, music, and scheduling. This edition is further enhanced by a companion website, featuring examples, exercises, and resources: www.focalpress.com/cw/mcleish.
Author: Robert L. Hilliard
Publisher: Butterworth-Heinemann
Published: 1989
Total Pages: 268
ISBN-13: 9780240800271
DOWNLOAD EBOOK →Guides the reader through the positons, responsibilities, and challenges found within every television station.
Author: Roger L. Walters
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Published: 1994
Total Pages: 0
ISBN-13: 9780070680319
DOWNLOAD EBOOK →This text provides a broad range of writing tasks that students can understand and use as models. It places broadcast writing in a wider context that includes advertising, programming, production and audience analysis. In addition, it treats broadcast writing as an integrated process enabling students to learn basic principles and then use them in a variety of genres.
Author: Charles Warner
Publisher: John Wiley & Sons
Published: 2020-08-04
Total Pages: 576
ISBN-13: 1119477395
DOWNLOAD EBOOK →The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
Author: Daniel J. Czitrom
Publisher: Univ of North Carolina Press
Published: 2010-02-03
Total Pages: 269
ISBN-13: 0807899208
DOWNLOAD EBOOK →In a fascinating and comprehensive intellectual history of modern communication in America, Daniel Czitrom examines the continuing contradictions between the progressive possibilities that new communications technologies offer and their use as instruments of domination and exploitation.
