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Writing for the Web

Author: Lynda Felder

Publisher: New Riders

Published: 2012

Total Pages: 192

ISBN-13: 0321794435

Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.

Teaching Writing in the Content Areas

Author: Vicki Urquhart

Publisher: ASCD

Published: 2005

Total Pages: 177

ISBN-13: 1416601716

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This book examines nearly 30 years of research to identify how teachers can incorporate writing instruction that helps students master the course content and improve their overall achievement. Building on the recommendations of the National Commission on Writing, authors Vicki Urquhart and Monette McIver introduce four critical issues teachers should address when they include writing in their content courses: Creating a positive environment for the feedback and guidance students need at various stages, including prewriting, drafting, revising, and editing; Monitoring and assessing how much students are learning through their writing; Choosing computer programs that best enhance the writing process; Strengthening their knowledge of course content and their own writing skills.

Nicely Said

Author: Nicole Fenton

Publisher: Pearson Education

Published: 2014

Total Pages: 193

ISBN-13: 0321988191

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"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.

The Content Strategy Toolkit

Author: Meghan Casey

Publisher: New Riders

Published: 2023-05-11

Total Pages: 432

ISBN-13: 0138059349

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In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Assemble a stellar team for your content project Prepare your organization for content transformation Make sense of your business environment and understand your audience Align stakeholders on business goals and user needs Set a compass for your content and decide how to measure success Create, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."—Gerry McGovern, CEO, Customer Carewords "This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice

Reading and Writing Across Content Areas

Author: Roberta L. Sejnost

Publisher: Corwin Press

Published: 2006-08-04

Total Pages: 281

ISBN-13: 1452280835

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"We often hear middle and high school teachers are frustrated because their students can′t understand the textbooks or can′t write effectively about their particular content. This book will provide both the framework for solving this dilemma and the specific, practical classroom practices that teachers can use each day to help students become more competent readers and writers." -Douglas Johnson, Assistant Superintendent Kane County Regional Office of Education, IL "Every middle school and secondary teacher should have a copy of this book. It not only provides the theoretical basis for each strategy, but it also provides effective instructions for use of the strategies in the classroom." -Dorothy Giroux, Program Director, Initial Teacher Preparation Program School of Education, Loyola University Chicago Eager for proven methods to strengthen your students′ content literacy? Then this book is a must-have for your classroom! Using a step-by-step approach that makes the strategies easy to understand and implement, the authors provide updated research-based strategies that will help increase your students′ reading comprehension, strengthen their writing skills, and build vocabulary across content areas. Expanded coverage of content literacy, additional reading and writing strategies for exploring content, and suggestions for working with struggling readers are included in this revised edition. This rich resource also offers: Tips for using trade books in the classroom Graphic organizers to help students recognize text structures Assessment tools Technology activities in every chapter Real classroom examples of how the strategies have been implemented More ways to evaluate the "readability" of textbooks Over 40 ready-to-use reproducibles Whether you are getting ready to begin teaching or are a veteran teacher, this accessible, invaluable handbook will give you the tools you need to help your students become lifelong learners!

Style (Harriman Classics)

Author: F. L. Lucas

Publisher: Harriman House Limited

Published: 2020-08-18

Total Pages: 210

ISBN-13: 0857198793

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*4th edition with a new foreword by Joseph Epstein (Harriman Classics)* Lost for almost forty years, Style has acquired the status of a legend. Loved by some of the greatest modern authors and acclaimed by critics, this guide to recognising and writing stylish prose was written by a Cambridge don and veteran of Bletchley Park. Imbued with a lifetime of wit and wisdom, it retains its power today. Writing forcefully and persuasively has never mattered so much - and Style is the perfect guide for the busy, the ambitious, and the creative. With unique authority and good humour, F. L. Lucas takes us through his ten points of effective prose style and provides a tour of some of the best (and worst) that has been written in a number of languages and literatures. Wry, perceptive and rich in quotation and anecdote, the book reads like a personal conversation on the art of writing well - with a master of the art.

Writing in the Content Areas

Author: Amy Benjamin

Publisher: Routledge

Published: 2013-11-07

Total Pages: 211

ISBN-13: 1317925726

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Do you spend entirely too much time correcting your students' papers? Do your students' essays and term papers take side trips to nowhere? Is their writing riddled with mechanical errors? Do their lab reports and essays lack specificity and clarity? Writing in the Content Areas, Second Edition is for middle and high school content area teachers who assign essays, term papers, lab reports, and other writing tasks to students. This book provides strategies and tips to help teachers of social studies, science, art, etc. improve the quality of students' writing and apply national and state curriculum standards in your classroom. The strategies in this book can be integrated easily into every teacher's daily plans. They will help your students improve their abilities to - reflect before writing - organize and classify - provide detail without padding - use technical terminology correctly - avoid unnecessary words - spell correctly - take useful notes while they read and during your lectures. This book will help teachers - get what they want from a writing task - frame their assignments more precisely - correct student papers more quickly and efficiently The new second edition offers activities and strategies which involve technology (word processing, presentation programming, the Internet, and e-communications), differentiated instruction, and brain-based learning.

TV Writing On Demand

Author: Neil Landau

Publisher: Taylor & Francis

Published: 2018-01-19

Total Pages: 314

ISBN-13: 135178420X

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TV Writing On Demand: Creating Great Content in the Digital Era takes a deep dive into writing for today’s audiences, against the backdrop of a rapidly evolving TV ecosystem. Amazon, Hulu and Netflix were just the beginning. The proliferation of everything digital has led to an ever-expanding array of the most authentic and engaging programming that we’ve ever seen. No longer is there a distinction between broadcast, cable and streaming. It’s all content. Regardless of what new platforms and channels will emerge in the coming years, for creators and writers, the future of entertainment has never looked brighter. This book goes beyond an analysis of what makes great programming work. It is a master course in the creation of entertainment that does more than meet the standards of modern audiences—it challenges their expectations. Among other essentials, readers will discover how to: Satisfy the binge viewer: analysis of the new genres, trends and how to make smart initial decisions for strong, sustainable story. Plus, learn from the rebel who reinvented an entire format. Develop iconic characters: how to foster audience alignment and allegiance, from empathy and dialogue to throwing characters off their game, all through the lens of authenticity and relatability. Create a lasting, meaningful career in the evolving TV marketplace: how to overcome trips, traps and tropes, the pros and cons of I.P.; use the Show Bible as a sales tool and make the most of the plethora of new opportunities out there. A companion website offers additional content including script excerpts, show bible samples, interviews with television content creators, and more.

Writing Content

Author: Roger W. Nielsen

Publisher: Roger W. Nielsen

Published: 2009-09-15

Total Pages: 224

ISBN-13: 9780982035542

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Writing Content is a practical, easy-to-read, essential reference guide for anyone involved in writing magazine articles and website content.

Content-area Writing

Author: Harvey Daniels

Publisher: Heinemann Educational Books

Published: 2007

Total Pages: 292

ISBN-13:

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Presents information about two major types of writing: writing to learn and public writing. Offers strategies for planning, organizing, and teaching, as well as numerous examples of student work and guidelines for evaluation and assessment.