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Write to Sell : The Ultimate Guide to Copywriting

Author: Andy Maslen

Publisher: Marshall Cavendish International Asia Pte Ltd

Published: 2019-07-15

Total Pages: 179

ISBN-13: 9814868434

How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: The confidence and skills to write better copy New ways to gain readers’ attention, respect and trust Hints and tips on turning selling skills into copywriting skills Simple techniques to improve the readability of your copy The impact of design and layout on copywriting The meaning of good written English – the rules you must follow, the rules you can safely ignore

Write to Sell

Author: Andy Maslen

Publisher: Marshall Cavendish International (Asia) Pte Limited

Published: 2020-04-07

Total Pages: 192

ISBN-13: 9789814868235

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* Learn the practice - not just the theory - of great copywriting* Checklists, exercises and mnemonics give you all the tools you need* Case notes and concrete examples show you what works in real life

WRITE TO SELL : The Ultimate Guide to Great Copywriting

Author: Andy Maslen

Publisher:

Published: 2008-07-01

Total Pages: 192

ISBN-13: 9788189632243

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How do you persuade someone to buy something using nothing but the written word? What does effective sales writing look like and sound like? Write to Sell has the answers. Read this book and you'll learn: The confidence and the skills to write better copy faster. New ways to gain readers' attention, respect and trust. Hints and tips on turning selling skills into sales writing skills. Simple techniques to improve the readability of your copy. The impact of design and layout on sales writing. The meaning of good written English the rules you must follow; the rules you can safely ignore. Write to Sell is a guide to the practice of great sales writing not just the theory. Checklists, exercises and mnemonics give you the tools to craft better copy; case notes and concrete examples show you the difference between what works and what doesn't. Clear and concise, this is the copywriter's manual. Don't start writing without it.

The Adweek Copywriting Handbook

Author: Joseph Sugarman

Publisher: John Wiley & Sons

Published: 2012-06-19

Total Pages: 374

ISBN-13: 111842879X

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

100 Great Copywriting Ideas

Author: Andy Maslen

Publisher: Marshall Cavendish International Asia Pte Ltd

Published: 2009-11-28

Total Pages: 226

ISBN-13: 9814312029

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Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world’s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

How to Write Great Copy

Author: Dominic Gettins

Publisher: Kogan Page Publishers

Published: 2006-04-03

Total Pages: 209

ISBN-13: 0749448628

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In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy. Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same. He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious.

How to Write Sales Letters That Sell

Author: Drayton Bird

Publisher: Kogan Page Publishers

Published: 2002

Total Pages: 324

ISBN-13: 9780749438760

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The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.

How to Write Copy That Sells

Author: Ray Edwards

Publisher: Morgan James Publishing

Published: 2016-02-16

Total Pages: 186

ISBN-13: 1630475025

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Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

The Copywriter's Handbook

Author: Robert W. Bly

Publisher: Holt Paperbacks

Published: 2007-04-01

Total Pages: 431

ISBN-13: 1429900156

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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

The Copywriting Sourcebook

Author: Andy Maslen

Publisher: Marshall Cavendish International Asia Pte Ltd

Published: 2010-02-11

Total Pages: 224

ISBN-13: 9814312134

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It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.