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Author: Nova Corcoran
Publisher: SAGE Publications
Published: 2010-12-29
Total Pages: 201
ISBN-13: 1847879233
DOWNLOAD EBOOK →This book is a must have for anyone designing or developing a campaign in health promotion or public health. It is the only textbook which takes the reader right through the planning, implementation and evaluation of a health communication campaign.
Author: Elaine Hsieh
Publisher: Routledge
Published: 2016-02-05
Total Pages: 372
ISBN-13: 131733065X
DOWNLOAD EBOOK →Winner of the NCA Health Communication 2021 Distinguished Book Award. This book examines interpreter-mediated medical encounters and focuses primarily on the phenomenon of bilingual health care. It highlights the interactive and coordinated nature of interpreter-mediated interactions. Elaine Hsieh has put together over 15 hours of interpreter-mediated medical encounters, interview data with 26 interpreters from 17 different cultures/languages, 39 health care providers from 5 clinical specialties, and surveys of 293 providers from 5 clinical specialties. The depth and richness of the data allows for the presentation of a theoretical framework that is not restricted by language combination or clinical contexts. This will be the first book of its kind that includes not only interpreters’ perspectives but also the needs and perspectives of providers from various clinical specialties. Bilingual Health Communication presents an opportunity to lay out a new theoretical framework related to bilingual health care and connects the latest findings from multiple disciplines. This volume presents future research directions that promise development for both theory and practice in the field.
Author: Nova Corcoran
Publisher: SAGE
Published: 2013-02-01
Total Pages: 250
ISBN-13: 1446290441
DOWNLOAD EBOOK →Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.
Author: Nova Corcoran
Publisher:
Published: 2011
Total Pages: 186
ISBN-13: 9781446251515
DOWNLOAD EBOOK →At a time when preventable diseases are still on the rise practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time. Responding to this demand, this book provides a practical guide to the process of designing, implementing and evaluating campaigns.
Author: Thomas E. Backer
Publisher: SAGE Publications
Published: 1992-04-30
Total Pages: 199
ISBN-13: 145225270X
DOWNLOAD EBOOK →Advances in health care have made extraordinary changes in the life expectancy and level of vitality of the average American. Still, according to the U. S. Surgeon General, a full one-half of all premature deaths are due to lifestyle and, therefore, preventable. This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programs on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer′s Disease, and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement, and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe. This work is indispensable in a fast-evolving field where it serves as both a reference and a concordance for interpreting many other analytic sources. Campaign designers, researchers, communications scholars and graduate students as well as policymakers and program funders will find the book to be valuable in helping make critical decisions about effective mass communication campaigns. "This volume is valuable because it emphasizes actual experiences, and is thus recommended as an adjunct to classic texts in the field. Graduate; faculty; professional." --Choice
Author:
Publisher: DIANE Publishing
Published: 1992
Total Pages: 144
ISBN-13: 0788100807
DOWNLOAD EBOOK →Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strategy selection, selecting channels and materials, developing materials and pretesting (pretesting -- what it can and cannot do, pretesting methods, plan and conduct pretests), implementing your program, assessing effectiveness, feedback to refine program and more. Each chapter includes a 3selected readings2 section. Includes: information sources, sample forms, glossary, bibliography, etc. Photos and drawings.
Author: Thomas E. Backer
Publisher: SAGE Publications, Incorporated
Published: 1993-06-09
Total Pages: 272
ISBN-13:
DOWNLOAD EBOOK →How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.
Author: Teresa L. Thompson
Publisher: Routledge
Published: 2011-08-24
Total Pages: 691
ISBN-13: 1136931678
DOWNLOAD EBOOK →The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers an introduction for those new to this area, summarizes work for those already learned in the area, and suggests avenues for future research on the relationships between communicative processes and health/health care delivery. This second edition of the Handbook has been organized to reflect the goals of health communication: understanding to make informed decisions and to promote formal and informal systems of care linked to health and well-being. It emphasizes work in such areas as barriers to disclosure in family conversations and medical interactions, access to popular media and advertising, and individual searches online for information and support to guide decisions and behaviors with health consequences. This edition also adds an overview of methods used in health communication and the unique challenges facing health communication researchers applying traditional methods to efforts to gain reliable and valid evidence about the role of communication for health. It introduces the promise of translational research being conducted by health communication researchers from multiple disciplines to form transdisciplinary theories and teams to increase the well-being of not only humans but the systems of care within their nations. Arguably the most comprehensive scholarly resource available for study in this area, the Routledge Handbook of Health Communication serves an invaluable role and reference for students, researchers, and scholars doing work in health communication.
Author: Nova Corcoran
Publisher: SAGE
Published: 2007-05-14
Total Pages: 246
ISBN-13: 9781412924030
DOWNLOAD EBOOK →Publisher description
Author: Renata Schiavo
Publisher: John Wiley & Sons
Published: 2011-01-11
Total Pages: 326
ISBN-13: 1118040961
DOWNLOAD EBOOK →Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.
