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Words that Sell

Author: Richard Bayan

Publisher: McGraw-Hill Companies

Published: 1987

Total Pages: 140

ISBN-13: 9780809247998

"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.

Phrases That Sell

Author: Sally Germain

Publisher: McGraw-Hill Education

Published: 1998

Total Pages: 162

ISBN-13: 9780809229772

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"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."

More Words That Sell

Author: Richard Bayan

Publisher: McGraw-Hill Education

Published: 2003-07-17

Total Pages: 176

ISBN-13: 9780071418539

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A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans. More Words That Sell includes: Power words for heightening impact Positive personal qualities for selling oneself Cliche's to avoid Color names beyond just red, white, blue, yellow, etc. Words that reflect current trends in popular culture With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.

How to Write Words that Sell

Author: Jim McCraigh

Publisher: Salt River Press, LLC

Published: 2005

Total Pages: 172

ISBN-13: 0977398404

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Words That Sell Cars

Author: SIMON. BOWKETT

Publisher: Rethink Press

Published: 2019-02-06

Total Pages: 246

ISBN-13: 9781781333426

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Out-dated sales scripts, that might have worked in the past, aren't working now. Customers are more informed, know exactly what they want, and will shop around to get the best deal. As manager of a busy car sales dealership, recruiting and retaining great sales people is increasingly difficult. Keeping them motivated can be even harder.

How to Say It to Sell It

Author: Sue Hershkowitz-Coore

Publisher: Penguin

Published: 2008-01-02

Total Pages: 228

ISBN-13: 9780735204263

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Based on a unique, customer-centric approach to selling, How to Say It(r) to Sell It provides practical, real world strategies proven to significantly increase sales results. Packed with power words, concrete examples, useable scripts, and specific communicative steps, this book is the key to reaching sales success.

The 250 Power Words That Sell

Author: Stephan Schiffman

Publisher: Simon and Schuster

Published: 2012-12-18

Total Pages: 224

ISBN-13: 1440556261

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Game-changing terms every salesperson should know Wouldn't you like your prospects to know that you can help them develop new solutions, create substantial efficiencies, and improve profit margins? In order for them to even give you the time of day, though, you'll need to be prepared with the words and phrases that will get you in the door. Stephan Schiffman, America's number-one corporate sales trainer, has gathered a powerful list of words and phrases that every successful salesperson needs in order to gain the competitive edge, leave a lasting and positive impression, and ultimately make a sale. Pulled from his sessions and key discussion points, these important terms will help you: Turn leads into prospects. Learn more about your clients' needs. Convey the ability to meet your clients' demands. Overcome objections during negotiations. With The 250 Power Words That Sell, you will watch your performance soar as you beat out the competition and surpass quota every quarter!

Subtle Words That Sell

Author: Ross Jeffries

Publisher:

Published: 2018-02-22

Total Pages: 150

ISBN-13: 9780692076897

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Are you tired of the same, worn out sales scripts, assumed closes, tag questions and other stale nonsense that just doesn't work, insults your prospect's intelligence, and makes you feel like a schmuck? Then grab your copy of "Subtle Words That Sell" and learn revolutionary and ground- breaking concepts and tools to get your prospects to convince themselves to buy. YOU'LL LEARN: How To Activate And Awaken The Child-Like Side Of Your Prospect's Mind That Wants To Believe And Be Led. How To Establish Yourself As A Trusted Expert, Authority, And Guide In Your Prospect's Mind In The First Five Minutes Of Conversation. How To Create "Objection Amnesia" Using Agreement Frames. ... and much, much more in this unconventional "no-holds barred" book that will make selling far more fun and much more profitable, whether you are a beginner, a veteran, or anywhere in between.

How to Write Copy That Sells

Author: Ray Edwards

Publisher: Morgan James Publishing

Published: 2016-02-16

Total Pages: 186

ISBN-13: 1630475025

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Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Powerlines

Author: Steve Cone

Publisher: John Wiley & Sons

Published: 2010-05-11

Total Pages: 273

ISBN-13: 0470883286

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Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)