Lanterna Rally

Author: Christine Henseler

Publisher: University of Illinois Press

Published: 2003

Total Pages: 180

ISBN-13: 9780252028311

As in other countries, the effects of commercialization in Spain are changing the direction of publishing. Arguing that women face a particularly complex situation because the inclusion of their work is still considered a novelty in a male-dominated field, Christine Henseler examines the strategies of Spanish women authors in the face of market forces. In a consumer economy that places books in supermarkets and mega-bookstores and in which novels are promoted and read more for entertainment than for their literary merit, women's books tend to be more highly regarded when they cater to feminist, erotic, or commercial niche markets. Henseler examines the visual creation of the seductive female body inside and outside the texts and the verbal application of this female figure on a narrative level in the works of authors including Paloma Díaz-Mas, Lourdes Ortiz, Cristina Peri Rossi, Esther Tusquets, Almudena Grandes, and Lucía Etxebarría. She looks at novels of seduction, award-winning novels, and novels sold on the basis of an author's prior reputation, as well as advertisements, literary prizes, and reviews. She also draws on interviews with authors to provide insider views of contemporary Spanish publishing. Contemporary Spanish Women's Narrative and the Publishing Industry reveals the ways women writers are reacting -- both textually and promotionally--to the changing demands of the publishing industry and the construction of a literary canon.