Event Marketing

Event Marketing PDF

Author: C. A. Preston

Publisher: Wiley Global Education

Published: 2012-10-16

Total Pages: 322

ISBN-13: 1118514211

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event marketing CATERING & EVENTS THE WILEY EVENT MANAGEMENT SERIES practical guidance for launching highly visible event marketing campaigns The new and fully up-to-date Second Edition of Event Marketing offers a complete set of tools, strategies, and best practices for designing every phase of a successful, integrated marketing campaign for any event—from small conferences and expositions to giant fairs and festivals. Designing a campaign that attracts attention, motivates people to attend, and achieves the goals of the event organizers requires creativity, effort, and the kind of informed guidance you’ll find here. Event Marketing covers every form of promotion, advertising, and public relations, in both traditional and online media. This edition has been thoroughly revised and expanded to include the very latest on social media and online marketing, consumer behavior patterns, and corporate sponsorships. Modern case studies and exhaustive resources make it ideal as both a textbook for students and as an everyday resource for working practitioners. Features include: In-depth coverage of promotions, advertising, PR, and both traditional and online marketing strategies, as well as budget financing Detailed case studies and analyses of marketing plans for specific events, such as conferences, corporate meetings, large festivals, and more The very latest in current trends and innovations, including digital marketing strategies and social media Comprehensive appendices offering online resources and links to event marketing associations and societies, media tracking services, electronic marketing services, and more

Rhetorical Devices

Rhetorical Devices PDF

Author: Brendan McGuigan

Publisher: Prestwick House Inc

Published: 2011

Total Pages: 234

ISBN-13: 1580497659

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"Help students shine on the written portion of any standardized test by teaching the skills they need to craft powerful, compelling arguments using rhetorical devices. Students will learn to accurately identify and evaluate the effectiveness of rhetorical devices in not only famous speeches, advertisements, political campaigns, and literature, but also in the blog, newspaper, and magazine entries they read in their daily lives. Students will then improve their own writing strategy, style, and organization by correctly and skillfully using the devices they have learned. Each device is illustrated with clear, real-life examples to promote proper usage and followed up with meaningful exercises to maximize understanding. Pointers are provided throughout this book to help your students develop a unique writing style, and cumulative exercises will help students retain what they have learned."--

Athenian Democracy

Athenian Democracy PDF

Author: Robin Osborne

Publisher: Cambridge University Press

Published: 2023-06-30

Total Pages: 209

ISBN-13: 1009383396

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This volume in the LACTOR Sourcebooks in Ancient History series offers a generous selection of primary texts on Athenian democracy, which flourished in the fifth and fourth centuries BC, with an accompanying glossary and introductory notes. It provides for the needs of students at schools and universities who are studying ancient history in English translation and has been written and reviewed by experienced teachers. The texts selected include extracts from the important literary sources as well as some key inscriptions, some of which were previously difficult for students to access.

The Phenomenon of Money (Routledge Revivals)

The Phenomenon of Money (Routledge Revivals) PDF

Author: Thomas Crump

Publisher: Routledge

Published: 2011

Total Pages: 258

ISBN-13: 1136823638

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First published in 1981, this book concerns itself with the different ways in which money is used, the relationships which then arise, and the institutions concerned in maintaining its various functions. Thomas Crump examines the emergence of institutions with familiar and distinctive monetary roles: the state, the market and the banking system. However, other uses of money - such as for gambling or the payment of fines - are also taken into account, in an exhaustive, encyclopedic treatment of the subject, which extends far beyond the range of conventional treatises on money.

2016 Annual Competitiveness Analysis And Growth Slowdown Analysis For Asean-10

2016 Annual Competitiveness Analysis And Growth Slowdown Analysis For Asean-10 PDF

Author: Tan Khee Giap

Publisher: World Scientific

Published: 2017-11-21

Total Pages: 308

ISBN-13: 9813226773

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The book 2016 Annual Competitiveness Analysis and Growth Slowdown Analysis for ASEAN-10 begins by presenting the insights of Mr George Yeo, Former Minister for Foreign Affairs of Singapore, who provides a thoughtful reflection on identities and their continued relevance for policy-making. It then provides an update to the annual competitiveness analysis for ASEAN-10. Based on a rich dataset of 121 indicators, the study covers four environments of competitiveness: (1) Macroeconomic Stability, (2) Government and Institutional Setting, (3) Financial, Businesses and Manpower Conditions, and (4) Quality of Life and Infrastructure Development. It then presents each economy's strengths and weaknesses, and conducts "what-if" policy simulations to offer insights into the ASEAN economies. Furthermore, given prevailing worries about ASEAN economies falling into the "middle-income trap," growth slowdown analysis for the ASEAN economies is conducted. Through income-group specific econometric models, determinants of growth slowdown are identified and predictive probability of slowdown for each ASEAN economy is computed. Finally, progress of economic reforms in Cambodia, Laos, Myanmar and Vietnam is evaluated, from which policy implications for these countries' future development are drawn. Contents: A Sense of Self in an Age of Globalisation and ASEAN's Respect for Diversity2016 Update on Annual Competitiveness Analysis for ASEAN-10Growth Slowdown Analysis by Income Thresholds for ASEAN EconomiesTransitional Economies in ASEAN: Reform Progress, Challenges and Policy OptionsPositioning Singapore for the Waves of Change: Building Deep Capabilities for the Future EconomyConcluding Remarks and Future Research Agenda Readership: Researchers and advance graduates studying ASEAN developmental economics. Keywords: Competitiveness;Economic Development;Public Policy;ASEAN;Southeast Asia;Growth Slowdown;Bayesian Model Averaging;Transitional Economies;Cambodia;Laos;Myanmar;Vietnam;CLMV;George Yeo;Asia Competitiveness Institute (ACI)Review: "I highly appreciate ACI's effort in conducting research on competitiveness improvement for Asian countries, especially the members of ASEAN over the past few years. We really look forward to deepening research cooperation between VCCI and ACI." Dr Vu Tien Loc Chairman and President Vietnam Chamber of Commerce and Industry (VCCI), Vietnam Key Features: Existing global competitiveness rankings such as the World Competitiveness Yearbook by the IMD World Competitiveness Centre and the World Economic Forum's Global Competitiveness Report are like beauty contests; they merely identify who are doing well and who are facing challenges, but stop short of giving more constructive advice on improving the rankings. The ACI's competitiveness framework goes one step further by tackling the "so what" question. What is the policy implication of a competitiveness ranking result for a particular economy? Under this overarching framework, ACI combines leading-edge research methodologies with extensive data collection efforts to evaluate and track economic competitiveness for the ASEAN-10 economies since 2000The book benefits from the insights of Mr George Yeo, Former Minister for Foreign Affairs of Singapore, who provides a thoughtful and timely reflections on the nature of human beings' identities and their continued relevance for policy-making. The shock election of Donald Trump to the Presidency of the United States (US) and the victory of the "Leave" campaign during the Brexit referendum in 2016 have served to underscore the fact that the development of human societies is not only driven by economic but also soci

Eirik the Red and Other Icelandic Sagas

Eirik the Red and Other Icelandic Sagas PDF

Author:

Publisher: Oxford University Press, USA

Published: 1999

Total Pages: 340

ISBN-13: 9780192835307

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Selected by Gwyn Jones--the eminent Celtic scholar--for their excellence and variety, these nine Icelandic sagas include "Hen-Thorir," "The Vapnfjord Men," "Thorstein Staff-Struck," "Hrafnkel the Priest of Frey," "Thidrandi whom the Goddesses Slew," "Authun and the Bear," "Gunnlaug Wormtongue," "King Hrolf and his Champions," and the title piece.

Everything is Negotiable

Everything is Negotiable PDF

Author: Gavin Kennedy

Publisher: Random House

Published: 2012-07-31

Total Pages: 297

ISBN-13: 1448150744

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Whether you need to ask for a raise at work, request a better hotel room while you're on holiday, or even debate with your stubborn teenager at home, you can learn effective and powerful negotiation skills to help you get the best deal every time. In this fully revised and updated fourth edition of the worldwide success Everything is Negotiable, expert negotiator Gavin Kennedy walks you through all the techniques and tricks you need to get the best deal in any situation. With chapters on such subjects as making your offer count, dealing with intimidation and getting it in writing, as well as self-assessment tests to help chart your progress, Everything is Negotiable is a one-stop shop for anyone who wants to improve their negotiation skills. Superbly practical and insightful, this essential guide will make sure you come out top in any negotiation.

The Story of the Great War (Vol. 1-8)

The Story of the Great War (Vol. 1-8) PDF

Author: Various Authors

Publisher: Good Press

Published: 2023-12-16

Total Pages: 3280

ISBN-13:

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This book features a comprehensive historical account of the First World War (1914-1918) based on official sources, diplomatic and state papers. Contemporaneously known as the Great War or "the war to end all wars", it led to the mobilization of more than 70 million military personnel, including 60 million Europeans, making it one of the largest wars in history. It is also one of the deadliest conflicts in history, with an estimated nine million combatant deaths and 13 million civilian deaths as a direct result of the war, while resulting genocides and the related 1918 Spanish flu pandemic caused another 17-100 million deaths worldwide, including an estimated 2.64 million Spanish flu deaths in Europe and as many as 675,000 Spanish flu deaths in the United States. Contents: Indirect Causes of the War – Political and Diplomatic History of Europe from 1866 to 1914, with a Chapter on the Historical Development of Japan The Balkans Direct Causes of the War Diplomatic Papers Relating to the Origin of the War, Collated From the Official Documents Great Battles of the Western Armies Naval Operations The War on the Eastern Front The Austro-Serbian Campaign Austro-Russian Campaign Russo-German Campaign Turkey and the Dardanelles Russian and Turkish Campaign Japan and the Far East The War in Africa The Western Front Italy Enters the War The Dardanelles and Turkey The War in Africa War in Arabia, Mesopotamia, and Egypt War in Syria and Egypt Aggressive Turkish Campaign at Dardanelles Campaign in Mesopotamia The United States and the Belligerents Austrian Propaganda Operations on the Sea Campaign on the Eastern Front The Balkans Campaign in Mesopotamia and Persia Western Front – Somme and Verdun War in the Air and on the Sea The United States and Germany The Russian Revolution Eastern Front Campaigns in Palestine, Arabia Mesopotamia, and Africa The Western Front The Italian Campaign The Great War's End Victory on the Sea The American Army in France The Peace Conference at Paris The Story of Canada in the Great War