Winning the Battle for Relevance

Winning the Battle for Relevance PDF

Author: Michael McQueen

Publisher: Morgan James Publishing

Published: 2016-03-17

Total Pages: 285

ISBN-13: 1630478229

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Based on a 6-year study of 500 of the world’s biggest brands, Winning the Battle for Relevance seeks to answer the question: “What separates the enduring from the endangered?” As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster—lest they fall into the same trap. Better still, Winning the Battle for Relevance highlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the turbulent years ahead.

Brand Relevance

Brand Relevance PDF

Author: David A. Aaker

Publisher: John Wiley & Sons

Published: 2011-01-25

Total Pages: 400

ISBN-13: 0470613580

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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Winning the War in Your Mind

Winning the War in Your Mind PDF

Author: Craig Groeschel

Publisher: Zondervan

Published: 2021-02-16

Total Pages: 254

ISBN-13: 0310362733

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MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.

Fight

Fight PDF

Author: Craig Groeschel

Publisher: Zondervan

Published: 2013-10-22

Total Pages: 160

ISBN-13: 031033375X

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Author and pastor Craig Groeschel helps you uncover who you really are—a man created in the image of God with a warrior’s heart—and how to fight the good fight for what’s right. You will find the strength to fight the battles you know you need to fight—the ones that determine the state of your heart, the quality of your marriage, and the spiritual health of your family. Craig will also look at examples from the Bible, including our good buddy Samson. Yep, the dude with the rippling biceps and hippie hair and a thing for Delilah. You may be surprised how much we have in common with this guy. By looking at his life, you’ll learn how to defeat the demons that make strong men weak. You’ll become who God made you to be: A man who knows how to fight for what’s right. And don’t you dare show up for this fight unarmed. Learn how to fight with faith, with prayer, and with the Word of God It’s time to fight like a man. For God’s Sake, FIGHT.

Gandhi: His Relevance for Our Times

Gandhi: His Relevance for Our Times PDF

Author: G. Ramachandran

Publisher: Prabhat Prakashan

Published: 1967-01-01

Total Pages: 574

ISBN-13:

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GANDHI His Relevance for our times by G. Ramachandran & T.K. Mahadevan: GANDHI His Relevance for our times examines the enduring relevance of Mahatma Gandhi's principles and teachings in contemporary society. G. Ramachandran and T.K. Mahadevan explore how Gandhi's ideas of nonviolence, truth, and social justice continue to hold significance in the modern world. Key Aspects of the Book GANDHI His Relevance for our times: Contemporary Relevance: The book explores how Gandhi's philosophy and methods are applicable to addressing modern-day challenges, including conflict resolution, human rights, and environmental sustainability. Social and Political Impact: It analyzes Gandhi's influence on movements for civil rights, peace, and justice worldwide, emphasizing his enduring impact on global affairs. Ethical Leadership: GANDHI His Relevance for our times highlights Gandhi's role as a model of ethical leadership and the lessons his life offers to leaders in the 21st century. G. Ramachandran and T.K. Mahadevan are scholars who have studied Mahatma Gandhi's life and philosophy. Their book serves as a testament to Gandhi's enduring legacy and his continued relevance in contemporary times.

Three Threats to Brand Relevance

Three Threats to Brand Relevance PDF

Author: David A. Aaker

Publisher: John Wiley & Sons

Published: 2013-04-03

Total Pages: 38

ISBN-13: 1118658027

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"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance, a provocative new offering in the Jossey-Bass Short Format series. In Three Threats Aaker reveals that the key to an organization's sustained growth is to learn what it takes to bring "big" innovation to market and create barriers to competitors. Aaker also shows how well-established companies can avoid becoming irrelevant in the face of the continuing parade of marketing dynamics led by others. Building on his full-length book Brand Relevance, Aaker offers a guide for confronting the three threats if they emerge and shows how to put in place the strategies that will keep the threats at bay. Threat #1: A decline in category or subcategory relevance. Customers simply no longer want to buy what you are making, despite the fact you are offering a quality product and some customers love it. Threat #2: The loss of energy relevance. Without energy the brand simply does not come to mind as other more visible brands and a decline in energy can create a perception that it is locked in the past, suitable for an older generation. Threat #3: The emergence of a "reason-not-to-buy." The brand may have a perceived quality problem or be associated with a firm policy that is not acceptable. Whether your brand is just breaking into the marketplace or has a long held place in the hearts of its consumers, any forward-thinking company can implement Aaker's proven methods and strategies as part of their organization's ongoing review of brand strategy with the help of this succinct and to-the-point resource. About the Jossey-Bass Short Format Series Written by thought leaders and experts in their fields, pieces in the Jossey-Bass Short Format Series provide busy, on-the-go professionals, managers and leaders around the world with must-have, just-in-time information in a concise and actionable format.

The Relevance of Regions in a Globalized World

The Relevance of Regions in a Globalized World PDF

Author: Galia Press-Barnathan

Publisher: Routledge

Published: 2018-11-14

Total Pages: 20

ISBN-13: 1351371371

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This volume provides a unique open inter-disciplinary dialogue across the Humanities and Social Sciences to further our understanding of the phenomenon of regions and regionalism in a globalized world both at the theoretical and empirical levels. What comprises a region? What are the different regional dynamic processes that take place? What is the relationship between the regional and the global? What role does identity building play? Bringing together scholars from various disciplines within and across the Social Sciences and the Humanities to reflect on these questions, the book explores how regions are imagined, constructed, understood, and explained in different academic disciplines. Each chapter addresses these common questions and uses its own disciplinary lenses to answer them. In addition, the volume offers interesting reflections on the academic borders constructed in the study of regions, thus demonstrating the importance of obtaining insights from both social scientists and humanities scholars in order to better understand the relevance of regions in a complex and globalized world. An important work for scholars and postgraduate students in many fields, including political science, international relations, sociology, economics, geography, history and literature, as well as for those interested in regionalism and area studies.

A Curriculum of Unquestionable Value and Lasting Relevance

A Curriculum of Unquestionable Value and Lasting Relevance PDF

Author: Lee Smith

Publisher: Page Publishing Inc

Published: 2022-02-16

Total Pages: 122

ISBN-13: 1662466137

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Many of the people who are saying the schools are not providing students with the knowledge and skill levels needed for today’s or tomorrow’s workforce when they were in school were high achievers. Many were the best and brightest their schools had to offer. They also received their education during an era criticized as having not provided them with the knowledge and skills levels adequate for then or today’s needs. As defective products of the problem, they are not capable of meeting the challenge of effecting meaningful and lasting educational curriculum change. This brings up the question of what qualifies this author then to speak with authority on how to affect meaningful and lasting educational reform. The answer is that he is not part of all this. Many of the reformers recognize him as the guy who would punch them in the arm and take their lunch money. The author was also the class clown. His teachers said he was failing because he daydreamed in class. They said he was failing because he did not turn in his homework. They said that, while he had learned to walk and talk on his own without any help from them, that he had some organic problem keeping him from learning. What all these teachers and counselors and evaluators and probation officers and school board members and parents and foster parents and everyone else never, ever said is that he was struggling with division because he had not mastered the times tables. They just did not know, perhaps really did not care. He knew this, and in the early part of the fifth grade, he decided his life would be better and easier if he submitted to learning the multiplication tables. For this reason, he is essentially self-educated and so has a particularly different point of view from these other self-described, poorly prepared products of the education system. In addition to being outside the public education system, another factor in his qualifications to evaluate the nation’s educational efforts is his shoes; they are steel-toed.

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