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Why Mexicans Don't Drink Molson

Author: Andrea Mandel-Campbell

Publisher: D & M Publishers

Published: 2009-07-01

Total Pages: 338

ISBN-13: 192668592X

Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency. A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.

Branding the Nation

Author: Melissa Aronczyk

Publisher: Oxford University Press, USA

Published: 2013-10-03

Total Pages: 244

ISBN-13: 0199752176

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What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.

Alcohol and Drugs in North America [2 volumes]

Author: David M. Fahey

Publisher: Bloomsbury Publishing USA

Published: 2013-08-27

Total Pages: 968

ISBN-13:

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Alcohol and drugs play a significant role in society, regardless of socioeconomic class. This encyclopedia looks at the history of all drugs in North America, including alcohol, tobacco, prescription drugs, cannabis, cocaine, heroin, methamphetamine, and even chocolate and caffeinated drinks. This two-volume encyclopedia provides accessibly written coverage on a wide range of topics, covering substances ranging from whiskey to peyote as well as related topics such as Mexican drug trafficking and societal effects caused by specific drugs. The entries also supply an excellent overview of the history of temperance movements in Canada and the United States; trends in alcohol consumption, its production, and its role in the economy; as well as alcohol's and drugs' roles in shaping national discourse, the creation of organizations for treatment and study, and legal responses. This resource includes primary documents and a bibliography offering important books, articles, and Internet sources related to the topic.

Canada and the Third World

Author: Karen Dubinsky

Publisher: University of Toronto Press

Published: 2016-03-31

Total Pages: 305

ISBN-13: 1442606894

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Even though they are aware of the Third World in relation to their daily lives, most Canadians know little about the historical foundations and complex nature of their country's entanglements with non-Western societies. Canada and the Third World provides a long overdue introduction to Canada's historical relationship with the Third World. The book critically explores this relationship by asking four central questions: how can we understand the historical roots of Canada's relations with the Third World? How have Canadians, individuals and institutions alike, practiced and imagined development? How can we integrate Canada into global histories of empire, decolonization, and development? And how should we understand the relationship between issues such as poverty, racism, gender equality, and community development in the First and Third World alike?

Ikonica

Author: Jeanette Hanna

Publisher: Douglas & McIntyre

Published: 2008

Total Pages: 240

ISBN-13: 9781553652755

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"Ikonica is the first exploration of Canada's rich and unique brand heritage. Authors Jeannette Hanna and Alan Middleton shed light on the evolution of our country's best-known brands, from the Hudson's Bay Company to Canadian Tire. The visual tour of Canada's branding environment highlights the prime movers, the triumphs and the failures." "Both Hanna and Middleton draw on years of experience as brand strategists to offer an inside look at the major players in Canadian branding, from global success stories like Cirque du Soleil to domestic upstarts like WestJet. The heart of the books is almost thirty interview with a "who's who" of major business and cultural figures including Paul House (Tim Hortons), Robert Milton (Air Canada), Fred Schaeffer (McCain Foods), and William Thorsell (Royal Ontario Museum). The authors' provocative analysis shows what it takes for Canadian brands to punch above their weight in the global marketplace."--BOOK JACKET.

The World Won't Wait

Author: Roland Paris

Publisher: University of Toronto Press

Published: 2016-01-01

Total Pages: 237

ISBN-13: 1442626976

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In The World Won t Wait, some of Canada s brightest thinkers presentessays onboth classic foreign policy issues such as international security, human rights, and global institutions and emerging issues like internet governance, climate change, and sustainable development."

Smart Globalization

Author: Andrew Smith

Publisher: University of Toronto Press

Published: 2014-01-01

Total Pages: 252

ISBN-13: 1442616121

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Today's globalization debates pit neoliberals, who favour even deeper integration into the global economy, against neo-mercantilists, who call for a relatively selective approach to globalization and the return to more interventionist industrial policies. Both sides claim to have the facts on their side. Inspired by the work of economists Ha-Joon Chang and Dani Rodrik, editors Andrew Smith and Dimitry Anastakis bring together essays from both historians and economists in this collection to test claims that wealth comes from either protectionism or free trade. With empirical research that spans more than a century of Canadian history, Smart Globalization demonstrates that Canada's success stemmed neither from complete openness to globalization or policies of isolation and self-sufficiency.

Carry a Chicken in Your Lap

Author: R. William Ayres

Publisher: St. Martin's Press

Published: 2009-10-27

Total Pages: 240

ISBN-13: 1429986182

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Recession-hit American companies are sending people overseas in record numbers in search of new business. But sadly around 75 percent of these expats fail, costing an estimated two billion dollars a year. CEOs, vice presidents of international marketing, and HR departments must learn how to choose and educate the right people to send overseas. Beyond helping companies to save money, this book will help save their reputations in foreign markets, strengthen their relations with partners and governments, and increase their sales and brand loyalty. Dotted with dozens of real-life stories gleaned from the authors' globe-trotting experiences, Carry a Chicken in Your Lap answers these questions: · Why do major corporations keep choosing the wrong people for jobs overseas? · What should they do differently, and how should they do it? · In addition to the billions of dollars lost, what does it cost a company in terms of public standing in a foreign market when it sends the wrong people? · What specific damage do the wrong people do and can any of it be corrected? (The answer may surprise you.) Bruce Alan Johnson's Carry a Chicken in Your Lap: Or Whatever It Takes to Globalize Your Business is the resource you need to ensure success overseas.

Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2014-01-31

Total Pages: 1740

ISBN-13: 1466649801

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In a globalized society, individuals in business, government, and a variety of other fields must frequently communicate and work with individuals of different cultures and backgrounds. Effectively bridging the culture gap is critical to success in such scenarios. Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications explores contemporary research and historical perspectives on intercultural competencies and transnational organizations. This three-volume compilation will present a compendium of knowledge on cultural diversity and the impact this has on modern interpersonal interactions. Within these pages, a variety of researchers, scholars, professionals, and leaders who interact regularly with the global society will find useful insight and fresh perspectives on the field of cross-cultural interaction.