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When the Headline Is You

Author: Jeff Ansell

Publisher: John Wiley & Sons

Published: 2010-08-26

Total Pages: 256

ISBN-13: 0470875593

Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

Heads You Win

Author: Paul LaRocque

Publisher: Marion Street Press, Inc.

Published: 2003

Total Pages: 102

ISBN-13: 9780972993708

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A step-by-step guide to writing better headlines and captions.

YEAR OF WONDER: Classical Music for Every Day

Author: Clemency Burton-Hill

Publisher: Headline Home

Published: 2017-10-05

Total Pages: 448

ISBN-13: 1472251830

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As featured in the Telegraph and on Radio 4's Today programme. 'A magnificent treasury . . . a fascinating tour de force.' Observer 'Year of Wonder is an absolute treat - the most enlightening way to be guided through the year.' Eddie Redmayne Classical music for everyone - an inspirational piece of music for every day of the year, celebrating composers from the medieval era to the present day, written by award-winning violinist and BBC Radio 3 presenter Clemency Burton-Hill. Have you ever heard a piece of music so beautiful it stops you in your tracks? Or wanted to discover more about classical music but had no idea where to begin? Year of Wonder is a unique celebration of classical music by an author who wants to share its diverse wonders with others and to encourage a love for this genre in all readers, whether complete novices or lifetime enthusiasts. Clemency chooses one piece of music for each day of the year, with a short explanation about the composer to put it into context, and brings the music alive in a modern and playful way, while also extolling the positive mindfulness element of giving yourself some time every day to listen to something uplifting or beautiful. Thoughtfully curated and expertly researched, this is a book of classical music to keep you company: whoever you are, wherever you're from. 'The only requirements for enjoying classical music are open ears and an open mind.' Clemency Burton-Hill Playlists are available on most streaming music platforms including Apple Music.

Holy Cow

Author: David Duchovny

Publisher: Macmillan

Published: 2015-02-03

Total Pages: 221

ISBN-13: 0374172072

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"A humorous allegory in the spirit of Animal Farm."-- Provided by publisher.

Advertising Headlines That Make You Rich

Author: David Garfinkel

Publisher: Morgan James Publishing

Published: 2018-10-02

Total Pages: 148

ISBN-13: 1600370225

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From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series

I Can See You

Author: Karen Rose

Publisher: Grand Central Publishing

Published: 2009-08-05

Total Pages: 391

ISBN-13: 0446557307

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New York Times bestselling author Karen Rose delivers her latest pulse-pounding suspense novel, where the line between the virtual world and everyday reality blurs when it comes to murder. Eve Wilson's face was once scarred by a vicious assault. Terrified and ashamed, she escaped to the online realm, where she could choose the face she allowed people to see. Years later, her outer scars faded and inner scars buried, Eve has fought her way back to the real world and is determined to help others do the same. Now a graduate student moonlighting as a bartender, Eve researches the addictive powers of online communities. When her test subjects begin turning up dead as a result of apparent suicides, she doesn't know where to turn. Homicide detective Noah Webster is one of the few people who believe the victims are connected murders. Eve becomes Noah's online guide and realizes that the handsome detective may have secret scars as painful as her own. As Eve and Noah chase a killer who is always one step ahead of them, together they try to overcome the tragedies of their pasts and learn to trust again, but they soon discover that danger is much closer than they think.

The Long Song

Author: Andrea Levy

Publisher: Macmillan + ORM

Published: 2010-04-22

Total Pages: 249

ISBN-13: 142992988X

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Finalist for the 2010 Man Booker Prize The New York Times Book Review Notable Book of the Year In her follow-up to Small Island, winner of the Whitbread Book of the Year Award and the Orange Prize for Fiction, Andrea Levy once again reinvents the historical novel. Told in the irresistibly willful and intimate voice of Miss July, with some editorial assistance from her son, Thomas, The Long Song is at once defiant, funny, and shocking. The child of a field slave on the Amity sugar plantation in Jamaica, July lives with her mother until Mrs. Caroline Mortimer, a recently transplanted English widow, decides to move her into the great house and rename her "Marguerite." Together they live through the bloody Baptist War and the violent and chaotic end of slavery. An extraordinarily powerful story, "The Long Song leaves its reader with a newly burnished appreciation for life, love, and the pursuit of both" (The Boston Globe).

80 Sensational Headline Writing Prompts

Author: Andrew Kaplan

Publisher: Scholastic Inc.

Published: 2001-10

Total Pages: 52

ISBN-13: 9780439222600

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Encourage your students' enthusiasm for creative writing! Using the dozens of funny, kid-pleasing "headline-style" prompts found in this book, students of all learning styles will be motivated to join in the classroom writing process. Kids will have a ball putting their imaginations in gear to create their own fresh and fabulous stories. You'll enjoy the ease of the fully reproducible format. For use with Grades 3-6.

Never Too Late

Author: B. Lynn Goodwin

Publisher:

Published: 2017-12-20

Total Pages: 222

ISBN-13: 9781633935259

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How does a 62-year-old woman who's never been married find happiness with a two-time widower seeking his third wife on . . . Craigslist!? Does she throw caution to the wind and relinquish her freedom, or should she take a crash course in compromises? Author B. Lynn Goodwin tells all and more in Never Too Late. How she was attracted to Richard's clear expectations, his honesty, and his incredible openness. She'd never met anyone like him. Would she recognize love if it knocked on her heart? And could an educated woman be happy moving into a blue-collar world? Whether you've been single forever, are trapped in an unhappy marriage, or you're simply curious, you'll find secrets to a happy marriage in Never Too Late.

There Is Nothing for You Here

Author: Fiona Hill

Publisher: Mariner Books

Published: 2021-09-07

Total Pages: 437

ISBN-13: 0358574315

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A celebrated foreign policy expert and key impeachment witness reveals how declining opportunity has set America on the grim path of modern Russia--and draws on her personal journey out of poverty, and her unique perspectives as an historian and policy maker, to show how we can return hope to our forgotten places.