When a Brand Gets Wings

When a Brand Gets Wings PDF

Author: Sabine Buchholz

Publisher: GRIN Verlag

Published: 2008-02

Total Pages: 29

ISBN-13: 3638906124

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Essay from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Southampton (University of Southampton - Centre for Language Study), course: Intermediate English for Business, 10 entries in the bibliography, language: English, abstract: The high energy drink Red Bull has been profitably sold since 1987. The company's figures confirm its success around the world. Red Bull's secret is an extraordinary marketing consisting mainly of the organisation of fun sport events to create a cool image and make teenagers loyal costumers. With this unique concept the enterprise will go on governing the growing energy drink branch.

When a brand gets wings. Red Bull's secret of marketing success

When a brand gets wings. Red Bull's secret of marketing success PDF

Author: Sabine Buchholz

Publisher: GRIN Verlag

Published: 2008-01-29

Total Pages: 13

ISBN-13: 3638906027

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Essay from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Southampton (University of Southampton - Centre for Language Study), course: Intermediate English for Business, language: English, abstract: The high energy drink Red Bull has been profitably sold since 1987. The company’s figures confirm its success around the world. Red Bull’s secret is an extraordinary marketing consisting mainly of the organisation of fun sport events to create a cool image and make teenagers loyal costumers. With this unique concept the enterprise will go on governing the growing energy drink branch.

Power Branding

Power Branding PDF

Author: Steve McKee

Publisher: Macmillan

Published: 2014-01-07

Total Pages: 258

ISBN-13: 1137278846

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"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.

The Invention of Wings

The Invention of Wings PDF

Author: Sue Monk Kidd

Publisher: Penguin

Published: 2014-01-07

Total Pages: 384

ISBN-13: 0698175247

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The newest Oprah’s Book Club 2.0 selection: this special eBook edition of The Invention of Wings by Sue Monk Kidd features exclusive content, including Oprah’s personal notes highlighted within the text, and a reading group guide. Writing at the height of her narrative and imaginative gifts, Sue Monk Kidd presents a masterpiece of hope, daring, the quest for freedom, and the desire to have a voice in the world. Hetty “Handful” Grimke, an urban slave in early nineteenth century Charleston, yearns for life beyond the suffocating walls that enclose her within the wealthy Grimke household. The Grimke’s daughter, Sarah, has known from an early age she is meant to do something large in the world, but she is hemmed in by the limits imposed on women. Kidd’s sweeping novel is set in motion on Sarah’s eleventh birthday, when she is given ownership of ten year old Handful, who is to be her handmaid. We follow their remarkable journeys over the next thirty five years, as both strive for a life of their own, dramatically shaping each other’s destinies and forming a complex relationship marked by guilt, defiance, estrangement and the uneasy ways of love. As the stories build to a riveting climax, Handful will endure loss and sorrow, finding courage and a sense of self in the process. Sarah will experience crushed hopes, betrayal, unrequited love, and ostracism before leaving Charleston to find her place alongside her fearless younger sister, Angelina, as one of the early pioneers in the abolition and women’s rights movements. Inspired by the historical figure of Sarah Grimke, Kidd goes beyond the record to flesh out the rich interior lives of all of her characters, both real and invented, including Handful’s cunning mother, Charlotte, who courts danger in her search for something better. This exquisitely written novel is a triumph of storytelling that looks with unswerving eyes at a devastating wound in American history, through women whose struggles for liberation, empowerment, and expression will leave no reader unmoved. Please note there is another digital edition available without Oprah’s notes. Go to Oprah.com/bookclub for more OBC 2.0 content

Wenny Has Wings

Wenny Has Wings PDF

Author: Janet Lee Carey

Publisher: Simon and Schuster

Published: 2004-06

Total Pages: 244

ISBN-13: 068986759X

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After having a near-death experience in the accident that killed his younger sister, Wenny, eleven-year-old Will copes by writing her letters.

If I Had Two Wings: Stories

If I Had Two Wings: Stories PDF

Author: Randall Kenan

Publisher: W. W. Norton & Company

Published: 2020-08-04

Total Pages: 145

ISBN-13: 1324005475

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Finalist for 2020 National Book Critics Circle Award in Fiction Longlisted for the 2020 National Book Award for Fiction Finalist for the 2021 Aspen Words Literary Prize Mingling the earthy with the otherworldly, these ten stories chronicle ineffable events in ordinary lives. In Kenan’s fictional territory of Tims Creek, North Carolina, an old man rages in his nursing home, a parson beats up an adulterer, a rich man is haunted by a hog, and an elderly woman turns unwitting miracle worker. A retired plumber travels to Manhattan, where Billy Idol sweeps him into his entourage. An architect who lost his famous lover to AIDS reconnects with a high-school fling. Howard Hughes seeks out the woman who once cooked him butter beans. Shot through with humor and seasoned by inventiveness and maturity, Kenan riffs on appetites of all kinds, on the eerie persistence of history, and on unstoppable lovers and unexpected salvations. If I Had Two Wings is a rich chorus of voices and visions, dreams and prophecies, marked by physicality and spirit. Kenan’s prose is nothing short of wondrous.

The Physics of Brand

The Physics of Brand PDF

Author: Aaron Keller

Publisher: Simon and Schuster

Published: 2016-07-21

Total Pages: 192

ISBN-13: 1440342695

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Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.

Illuminate

Illuminate PDF

Author: Aimee Agresti

Publisher: Houghton Mifflin Harcourt

Published: 2012

Total Pages: 533

ISBN-13: 0547626142

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A brainy, shy high school outcast interning at a Chicago hotel discovers that the hotel staff has an evil agenda planned for her classmates on prom night.