What Happens in Vegas Stays on YouTube
Author: Erik Qualman
Publisher:
Published: 2013-12
Total Pages: 181
ISBN-13: 9780991183500
DOWNLOAD EBOOK →"Privacy is dead. The new rules for business, personal, and family reputation."--Cover.
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What Happens on Campus Stays on YouTube
Author: Erik Qualman
Publisher:
Published: 2015-04-15
Total Pages: 254
ISBN-13: 9780991183524
DOWNLOAD EBOOK →This is the student version of Qualman's book What Happens in Vegas Stays on YouTube. Learn the new rules for your reputation on campus, online and beyond. Today, your digital reputation is determining your next internship or job offer, your role in student organizations and leadership positions, even athletic scholarships and much more! This book will help you not only protect your reputation, but it will teach you how to leverage digital tools to produce a strong digital presence. The book includes several student case studies, tips, resources and more. You can read it in a day and reference it for a lifetime!
Digital Leader: 5 Simple Keys to Success and Influence
Author: Erik Qualman
Publisher: McGraw Hill Professional
Published: 2012-01-13
Total Pages: 297
ISBN-13: 0071792449
DOWNLOAD EBOOK →Digital Leaders are Made—Not Born "Fail forward, fail fast, fail better is a winning concept from Qualman's latest book, Digital Leader." -- Tony Hsieh, New York Times bestselling author and CEO of Zappos.com, Inc. "People with a passion for something can be infectious. It's obvious that Erik Qualman's passion is social media." -- Dan Heath, New York Times bestselling author of Made to Stick and Switch "Qualman is to social media what Deming is to quality and Drucker to management." -- Scott Galloway, professor, Stern School of Business, NYU "Erik Qualman is a Digital Dale Carnegie." -- Todd Young, CEO, ProspX About the Book: "Digital footprints are what we post about ourselves. Digital shadows are what others upload about us. Collectively, they have changed the world forever. As leaders and future leaders we need to adapt to this new world." -- from Digital Leader Digital leaders are made, not born--you have it within you to become an effective digital leader. As a leader in the digital age, your reach is boundless. With advanced technologies, you can exert more direct and indirect influence than ever before--anywhere at any time. And everything you do, fail to do, and wish you didn't do is documented forever in the digital universe. Digital Leader explains how to take full advantage of everything the digital age has to offer, while avoiding common pitfalls that can damage your "digital legacy." Bestselling author Erik Qualman explains what modern leadership means and describes how to be an effective leader in the digital world. In order to succeed, you need to adjust your leadership skills to adapt to today's digitally open world--and you need to start today. Qualman breaks the process down into five powerful truths you can use to establish your leadership "stamp": Simple: success is the result of simplification and focus True: be true to your passion Act: nothing happens without action--take the first step Map: goals and visions are needed to get where you want to be People: success doesn't happen alone Basing his conclusions on a wide range of research and resources, Qualman provides an abundance of real-world examples and tips to help you create a path to success while leading others to achieve their best.
Winfluence
Author: Jason Falls
Publisher: Entrepreneur Press
Published: 2021-02-23
Total Pages: 163
ISBN-13: 1613084471
DOWNLOAD EBOOK →Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.
Digital Leadership in Higher Education
Author: Josie Ahlquist
Publisher: Taylor & Francis
Published: 2023-07-03
Total Pages: 380
ISBN-13: 1000978974
DOWNLOAD EBOOK →“Effective leadership means we must bring our values and mission - not just soundbites - to our activity in the digital sphere. And it's not as hard as you may think, thanks to the very practical examples and exercises Josie Ahlquist has given us in this book.”Brandon Busteed, President - University Partners, Kaplan, Inc.“Often, higher education leaders see social media as a burden. Digital Leadership in Higher Education should be required reading in any leadership program because it clearly demonstrates how social media can and should extend leadership rather than be a burden for it.”Russell Lowery-Hart, President - Amarillo CollegeIn this groundbreaking book, Josie Ahlquist provides readers with the tools they need to take a strong, values-based approach to leadership in the various digital spaces vital to the world of higher education today. Filled with real-world examples and tools to negotiate this ever changing digital landscape, the book fills an important niche in the literature: A user manual for your digital leadership journey.Each chapter includes tools and tactics, as well as stories that bridge the gap between technology and connection with community. This book doesn’t have a recipe for cooking up the next viral video, it offers lots of ways to stay true to individual and organizational values while engaging online. Whether a college president, dean of students, associate professor, or a program coordinator, there is a need for leaders who aren’t just early adopters and social media enthusiasts, but authentic individuals who back up their technology use with a purposeful philosophy and a values-based approach to their role.
Supercharge Your Social Media Strategies (Collection)
Author: Jamie Turner
Publisher: Pearson Education
Published: 2011-01-04
Total Pages: 854
ISBN-13: 0132696436
DOWNLOAD EBOOK →3 expert guides to profiting from the latest social and mobile marketing tools and platforms! Master powerful, real-world techniques for using social media to grow sales, revenues, and profits! Plan and implement a social media roadmap that makes sense for your company… choose the right social and mobile platforms, and carefully nurture your presence… discover brand-new “Web 3.0” channels, drive maximum value from those that work, and avoid those that don’t! From world-renowned leaders and experts, including Jamie Turner, Dr. Reshma Shah, Rawn Shah, and Michael Tasner
How to Make Money with Social Media
Author: Jamie Turner
Publisher: FT Press
Published: 2014-07-21
Total Pages: 239
ISBN-13: 0133888436
DOWNLOAD EBOOK →Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their How to Make Money with Social Media, Second Edition reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and focused on exactly what you need to know. Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics – and then successfully execute on your plan Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them Make the most of your resources, no matter how limited they are Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms Measure brand sentiment, engagement, ROI, and more – and learn the right lessons from your metrics Avoid crucial pitfalls that other companies are currently encountering Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question: "What should I do next?" Whether you're a marketer, entrepreneur, sales leader, or student, if you want to profit from social or mobile marketing, start right here.
The Heart-Home Builder: Cultivating an Inner Sanctuary with Christ amid Life's Difficulties
Author: Rachel Braunscheidel
Publisher: Lulu.com
Published: 2018-10-25
Total Pages: 145
ISBN-13: 1483491307
DOWNLOAD EBOOK →We all have struggles in life that interrupt our feelings of peace. Burdens weigh heavy on us and we ache for a sense of refuge, hope, and belonging. In the midst of this exploration, a promise reaches out from the gospel: Jesus tells us that when we welcome him into our hearts, he will draw near and make his home with us (John 14:23). But what if this heart-space was something more of a heart-home? In The Heart-Home Builder, author Rachel Braunscheidel ponders what a heart-home is and how we can cultivate one even in the midst of life's difficulties. Rachel shares her own experiences with chronic illness and invites you into the hope she's found despite this pain. It is an invitation and an adventure to find deep hope, grace, and belonging right in the center of our souls.
Socialnomics
Author: Erik Qualman
Publisher: John Wiley & Sons
Published: 2012-11-09
Total Pages: 339
ISBN-13: 1118282787
DOWNLOAD EBOOK →The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses. Lists the top ten easy opportunities that companies and organization miss when it comes to social media Describes where social media should reside in an organization and the necessary building blocks for success Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success Shares proper training methods for your ENTIRE organization on social media; not just the chosen few Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.
The Digital Prism
Author: Mikkel Flyverbom
Publisher: Cambridge University Press
Published: 2019-10-17
Total Pages: 185
ISBN-13: 1107130816
DOWNLOAD EBOOK →Shows how digital transformations and new visibilities shape how people live, how organizations work and how societies and politics operate.
