WEBKDD 2002 - Mining Web Data for Discovering Usage Patterns and Profiles

WEBKDD 2002 - Mining Web Data for Discovering Usage Patterns and Profiles PDF

Author: Osmar R. Zaiane

Publisher: Springer

Published: 2003-10-02

Total Pages: 190

ISBN-13: 3540396632

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1 WorkshopTheme Data mining as a discipline aims to relate the analysis of large amounts of user data to shed light on key business questions. Web usage mining in particular, a relatively young discipline, investigates methodologies and techniques that - dress the unique challenges of discovering insights from Web usage data, aiming toevaluateWebusability,understandtheinterestsandexpectationsofusersand assess the e?ectiveness of content delivery. The maturing and expanding Web presents a key driving force in the rapid growth of electronic commerce and a new channel for content providers. Customized o?ers and content, made possible by discovered knowledge about the customer, are fundamental for the establi- ment of viable e-commerce solutions and sustained and e?ective content delivery in noncommercial domains. Rich Web logs provide companies with data about their online visitors and prospective customers, allowing microsegmentation and personalized interactions. While Web mining as a domain is several years old, the challenges that characterize data analysis in this area continue to be formidable. Though p- processing data routinely takes up a major part of the e?ort in data mining, Web usage data presents further challenges based on the di?culties of assigning data streams to unique users and tracking them over time. New innovations are required to reliably reconstruct sessions, to ascertain similarity and di?erences between sessions, and to be able to segment online users into relevant groups.

WEBKDD 2002 - Mining Web Data for Discovering Usage Patterns and Profiles

WEBKDD 2002 - Mining Web Data for Discovering Usage Patterns and Profiles PDF

Author: Osmar Zaïane

Publisher: Springer Science & Business Media

Published: 2003-10-13

Total Pages: 190

ISBN-13: 3540203044

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This book constitutes the thoroughly refereed post-proceedings of the 4th International Workshop on Mining Web Data, WEBKDD 2002, held in Edmonton, Canada, in July 2002. The 10 revised full papers presented together with a detailed preface went through two rounds of reviewing and improvement and were selected from 23 submissions. The papers are organized in topical sections on categorization of users and usage, prediction and recommendation, and evaluation of algorithms.

Web Usage Analysis and User Profiling

Web Usage Analysis and User Profiling PDF

Author: Brij Masand

Publisher: Springer

Published: 2003-08-06

Total Pages: 190

ISBN-13: 3540449345

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After the advent of data mining and its successful application on conventional data, Web-related information has been an appropriate and increasingly popular target of knowledge discovery. Depending on whether the data used in the knowledge discovery process concerns the Web itself in terms of content or the usage of the content, one distinguishes between Web content mining and Web usage mining. This book is the first one entirely devoted to Web usage mining. It originates from the WEBKDD'99 Workshop held during the 1999 KDD Conference. The ten revised full papers presented together with an introductory survey by the volume editors documents the state of the art in this exciting new area. The book presents topical sections on Modeling the User, Discovering Rules and Patterns of Navigation, and Measuring interestingness in Web Usage Mining.

WEBKDD 2002 - Mining Web Data for Discovering Usage Patterns and Profiles

WEBKDD 2002 - Mining Web Data for Discovering Usage Patterns and Profiles PDF

Author: Osmar R. Zaiane

Publisher: Springer

Published: 2003-10-02

Total Pages: 0

ISBN-13: 9783540396635

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1 WorkshopTheme Data mining as a discipline aims to relate the analysis of large amounts of user data to shed light on key business questions. Web usage mining in particular, a relatively young discipline, investigates methodologies and techniques that - dress the unique challenges of discovering insights from Web usage data, aiming toevaluateWebusability,understandtheinterestsandexpectationsofusersand assess the e?ectiveness of content delivery. The maturing and expanding Web presents a key driving force in the rapid growth of electronic commerce and a new channel for content providers. Customized o?ers and content, made possible by discovered knowledge about the customer, are fundamental for the establi- ment of viable e-commerce solutions and sustained and e?ective content delivery in noncommercial domains. Rich Web logs provide companies with data about their online visitors and prospective customers, allowing microsegmentation and personalized interactions. While Web mining as a domain is several years old, the challenges that characterize data analysis in this area continue to be formidable. Though p- processing data routinely takes up a major part of the e?ort in data mining, Web usage data presents further challenges based on the di?culties of assigning data streams to unique users and tracking them over time. New innovations are required to reliably reconstruct sessions, to ascertain similarity and di?erences between sessions, and to be able to segment online users into relevant groups.

World Congress of Medical Physics and Biomedical Engineering 2006

World Congress of Medical Physics and Biomedical Engineering 2006 PDF

Author: Sun I. Kim

Publisher: Springer Science & Business Media

Published: 2007-07-05

Total Pages: 4361

ISBN-13: 3540368418

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These proceedings of the World Congress 2006, the fourteenth conference in this series, offer a strong scientific program covering a wide range of issues and challenges which are currently present in Medical physics and Biomedical Engineering. About 2,500 peer reviewed contributions are presented in a six volume book, comprising 25 tracks, joint conferences and symposia, and including invited contributions from well known researchers in this field.

Data Engineering and Communication Technology

Data Engineering and Communication Technology PDF

Author: K. Srujan Raju

Publisher: Springer Nature

Published: 2020-01-08

Total Pages: 949

ISBN-13: 9811510970

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This book includes selected papers presented at the 3rd International Conference on Data Engineering and Communication Technology (ICDECT-2K19), held at Stanley College of Engineering and Technology for Women, Hyderabad, from 15 to 16 March 2019. It features advanced, multidisciplinary research towards the design of smart computing, information systems, and electronic systems. It also focuses on various innovation paradigms in system knowledge, intelligence, and sustainability which can be applied to provide viable solutions to diverse problems related to society, the environment, and industry.

Web Mining Applications in E-Commerce and E-Services

Web Mining Applications in E-Commerce and E-Services PDF

Author: I-Hsien Ting

Publisher: Springer Science & Business Media

Published: 2009-01-24

Total Pages: 181

ISBN-13: 3540880801

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Web mining has become a popular area of research, integrating the different research areas of data mining and the World Wide Web. According to the taxonomy of Web mining, there are three sub-fields of Web-mining research: Web usage mining, Web content mining and Web structure mining. These three research fields cover most content and activities on the Web. With the rapid growth of the World Wide Web, Web mining has become a hot topic and is now part of the mainstream of Web - search, such as Web information systems and Web intelligence. Among all of the possible applications in Web research, e-commerce and e-services have been iden- fied as important domains for Web-mining techniques. Web-mining techniques also play an important role in e-commerce and e-services, proving to be useful tools for understanding how e-commerce and e-service Web sites and services are used, e- bling the provision of better services for customers and users. Thus, this book will focus upon Web-mining applications in e-commerce and e-services. Some chapters in this book are extended from the papers that presented in WMEE 2008 (the 2nd International Workshop for E-commerce and E-services). In addition, we also sent invitations to researchers that are famous in this research area to contr- ute for this book. The chapters of this book are introduced as follows: In chapter 1, Peter I.

Computational Science and Its Applications - ICCSA 2006

Computational Science and Its Applications - ICCSA 2006 PDF

Author: Osvaldo Gervasi

Publisher: Springer

Published: 2006-05-11

Total Pages: 1217

ISBN-13: 3540340785

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The five-volume set LNCS 3980-3984 constitutes the refereed proceedings of the International Conference on Computational Science and Its Applications, ICCSA 2006. The volumes present a total of 664 papers organized according to the five major conference themes: computational methods, algorithms and applications high performance technical computing and networks advanced and emerging applications geometric modelling, graphics and visualization information systems and information technologies. This is Part IV.

WEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points

WEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points PDF

Author: Ron Kohavi

Publisher: Springer

Published: 2003-08-02

Total Pages: 178

ISBN-13: 3540456406

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WorkshopTheme The ease and speed with which business transactions can be carried out over the Web has been a key driving force in the rapid growth of electronic commerce. In addition, customer interactions, including personalized content, e-mail c- paigns, and online feedback provide new channels of communication that were not previously available or were very ine?cient. The Web presents a key driving force in the rapid growth of electronic c- merceandanewchannelforcontentproviders.Knowledgeaboutthecustomeris fundamental for the establishment of viable e-commerce solutions. Rich web logs provide companies with data about their customers and prospective customers, allowing micro-segmentation and personalized interactions. Customer acqui- tion costs in the hundreds of dollars per customer are common, justifying heavy emphasis on correct targeting. Once customers are acquired, customer retention becomes the target. Retention through customer satisfaction and loyalty can be greatly improved by acquiring and exploiting knowledge about these customers and their needs. Althoughweblogsarethesourceforvaluableknowledgepatterns,oneshould keep in mind that the Web is only one of the interaction channels between a company and its customers. Data obtained from conventional channels provide invaluable knowledge on existing market segments, while mobile communication adds further customer groups. In response, companies are beginning to integrate multiple sources of data including web, wireless, call centers, and brick-a- mortar store data into a single data warehouse that provides a multifaceted view of their customers, their preferences, interests, and expectations.