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Voices From Subsistence Marketplaces

Author: John Hedeman

Publisher: eBook Partnership

Published: 2017-04-22

Total Pages: 215

ISBN-13: 1912022478

When we wake up, many of us have some idea as to what the day may hold. Though not everything is planned; we have a degree of control; we have backup options; and we can see some event or destination on the horizon. We have dreams, aspirations, expectations for fulfillment. If something goes wrong, we probably have a support system in place. Many people throughout the world live without these certainties and margins of error. Those living below the poverty line encounter many extreme challenges. Yet they feel the awe of each new day. They feel the broadening of their minds. They feel the deep connections that lead them to care for others.Within these pages you will find amazing stories of people in subsistence contexts - stories of poverty, struggles, brilliance, ingenuity, character, and the enduring human spirit. Explore the lives of these individuals brought to the forefront in their own voices. Seek this experience and listen to Voices From Subsistence Marketplaces.

Voices from Subsistence Marketplaces: East Africa

Author: Steven Morse

Publisher:

Published: 2019-03-19

Total Pages: 120

ISBN-13: 9781790669479

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Perched atop the triumphant summit of Kilimanjaro stands a young man. A calm yet lively expression is spread across his face as his gaze travels over the boundless landscape beneath him. He has reached this summit many times before, yet his soul is still alive with the same thrill and vigor that this place has brought time and time again. This young man is Emanuel. A Maasai warrior and a Tanzanian citizen. He, like the others found in this book, has lived a life full of exploration, adversity, and passion. Only now, have their stories been able to gain a wider audience. This book is about those like Emanuel, whose voices are greatly limited by circumstance. They are individuals whom we have met in our work in various areas of east Africa. Their lives and provocative stories pull at the heart strings and serve to immerse us into an otherwise untold world. Whether it be refugees in the Nakivale settlement of Uganda, or rural pastoralist tribespeople, they deliver a unique perspective and lesson. Look through this window into their lives with Voices from Subsistence Marketplaces: East Africa. https://www.voiceseastafrica.com

Bottom-Up Enterprise

Author: Madhu Viswanathan

Publisher: eBook Partnership

Published: 2016-05-18

Total Pages: 421

ISBN-13: 1783019247

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This book is designed for two primary audiences - those interested in working in subsistence marketplaces, as well as those interested in applying the lessons learned (in such extreme contexts) to their own contexts, such as in advanced economies or in higher-income segments of developing economies. We aim to reach a diverse audience including practitioners in business, government, and social sectors; and researchers, educators, and students. We develop the notion of bottom-up enterprises learned through practice in extreme, i.e., resource-constrained, settings. Sometimes, the most insightful lessons for all settings come from such discovery. The book begins with a journey of immersion and reflection in the first part, followed by explicit discussions of lessons learned in the second section. In the third and last part, we broaden the dialogue to include bottom-up applications to a variety of settings and operations. Even for those not working in subsistence marketplaces, there is significant value in understanding the implications of these bottom-up approaches to their own efforts. We illustrate a number of situations where our approaches have had impact in other domains.Finally, our sequencing here is bottom-up as well, beginning with a deep understanding of subsistence marketplaces, followed by the design of solutions and enterprise plans for them. After this, the discussion turns to lessons in running a bottom-up enterprise before moving on to the application of these lessons in a variety of contexts.There is an irony is writing a book about being bottom-up. The very act of writing about it is, in a sense, top-down. And so goes the dance between the bottom-up and the top-down that is detailed in this journey.

The Persistence of Subsistence Agriculture

Author: Tony Waters

Publisher: Lexington Books

Published: 2007

Total Pages: 280

ISBN-13: 9780739107683

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The story told by The Persistence of Subsistence Agriculture begins 8,000 years ago as humans began using the land and weather to provide themselves with food, housing, and clothing. Productive farmers took care of most daily needs within the small conservative world in which they lived. This world organized around small-scale subsistence farming is ending as the ancient world of farmers has given away to that dominated by the modern marketplace. This book is about how the modern market world transformed these remote agricultural farmers. Waters uses diverse examples to illustrate how the modern market economy captured persistent subsistence farmers and forever altered life in 18th century Scotland, 19th century United States, 20th century Tanzania, and indeed, the entire modern world.

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

Author: Madhubalan Viswanathan

Publisher: Springer Science & Business Media

Published: 2008-06-01

Total Pages: 241

ISBN-13: 1402057695

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In a groundbreaking text that will inspire literacy educators, the authors here describe research on low-literate, poor buyers and sellers in subsistence marketplaces. They examine the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy. Then, they look at the implications of the research and the educational program for business, education, and a variety of disciplines and functions.

Voices from the Forest

Author: Malcolm Cairns

Publisher: Routledge

Published: 2010-09-30

Total Pages: 854

ISBN-13: 1136522271

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This handbook of locally based agricultural practices brings together the best of science and farmer experimentation, vividly illustrating the enormous diversity of shifting cultivation systems as well as the power of human ingenuity. Environmentalists have tended to disparage shifting cultivation (sometimes called 'swidden cultivation' or 'slash-and-burn agriculture') as unsustainable due to its supposed role in deforestation and land degradation. However, a growing body of evidence indicates that such indigenous practices, as they have evolved over time, can be highly adaptive to land and ecology. In contrast, 'scientific' agricultural solutions imposed from outside can be far more damaging to the environment. Moreover, these external solutions often fail to recognize the extent to which an agricultural system supports a way of life along with a society's food needs. They do not recognize the degree to which the sustainability of a culture is intimately associated with the sustainability and continuity of its agricultural system. Unprecedented in ambition and scope, Voices from the Forest focuses on successful agricultural strategies of upland farmers. More than 100 scholars from 19 countries--including agricultural economists, ecologists, and anthropologists--collaborated in the analysis of different fallow management typologies, working in conjunction with hundreds of indigenous farmers of different cultures and a broad range of climates, crops, and soil conditions. By sharing this knowledge--and combining it with new scientific and technical advances--the authors hope to make indigenous practices and experience more widely accessible and better understood, not only by researchers and development practitioners, but by other communities of farmers around the world.

Marketing to the Poor

Author: Ramendra Singh

Publisher: Taylor & Francis

Published: 2022-10-12

Total Pages: 124

ISBN-13: 1000634213

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This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts. Markets for the poor are characterized by resource scarcity, weak institutions, and low literary rates, as well as a strong presence of cultural and community ties. This book provides an understanding of these marketplaces, including the consumer’s wants and aspirations, the relationship of the individual within the social milieu, and their unique cultural contexts. It provides strategies for businesses to develop a bottom-up knowledge of global markets and incorporates practices which are inclusive and sustainable. It also explores the links between human development, entrepreneurship, and marketing which are especially relevant in the pandemic-hit global economy. This book will be of interest to students and researchers of marketing, business studies, business administration, rural management, marketing management, economics, and development studies.

Gendering Theory in Marketing and Consumer Research

Author: Zeynep Arsel

Publisher: Routledge

Published: 2018-10-03

Total Pages: 198

ISBN-13: 1315300737

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Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. Through innovative conceptual development and insightful empirical analyses, the book offers important scholarly contributions to the literature on gender, marketing, and consumer research, and advances our understanding of gender as lived experience and socially regulated performance. It also frequently employ an intersectionalist perspective, theorising gender as only a part of one’s subject position, which is constituted by mutually reinforcing categories. The book will be essential reading for students, scholars, and practitioners who are interested in the implications and contemporary manifestations of gender as a cultural category in the marketplace. This book was originally published as a special issue of the Journal of Marketing Management.

Bottom of the Pyramid Marketing

Author: Ramendra Singh

Publisher: Emerald Group Publishing

Published: 2018-12-03

Total Pages: 240

ISBN-13: 1787145557

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BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.