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Vivid Rhetoric and Visual Persuasion

Author: Meghan Henning

Publisher: Wm. B. Eerdmans Publishing

Published: 2024-02-22

Total Pages: 333

ISBN-13: 1467467200

A major scholarly collaboration exploring vivid visual rhetoric in the New Testament From Jesus’s miraculous walk on water to the graphic horrors of hell, New Testament authors make vivid and unforgettable images appear before their audience’s eyes. In the past decade, scholarship on early Christian use of ancient rhetorical techniques has flourished. One focus of rhetorical criticism of the New Testament has been the function of ekphrasis, or vivid visual description. In this landmark collection, leading New Testament scholars come together to probe the purpose and import of ekphrasis in early Christian literature. The research in this collection explores the relationship between vivid rhetoric and genre, taking into account technical features, authorial intent, and audience response. Specific topics include: • The New Testament’s rhetoric compared against Greco-Roman rhetorical handbooks • Juxtaposition between vivid and non-vivid rhetoric • The use of energeia in John’s Gospel to draw upon the reader’s multiple senses • Aesthetics and the grotesque in Revelation • The use of travelogue to create a virtual journey for the audience • Vivid rhetoric in early martyr literature Vivid Rhetoric and Visual Persuasion is a must-read for scholars of early Christianity and rhetorical criticism. Readers will find this collection indispensable in understanding a complex feature of the New Testament in its historical context. Contributors Contributors Bart B. Bruehler, Diane Fruchtman, Meghan Henning, Martina Kepper, Susanne Luther, Harry O. Maier, Gudrun Nassauer, Nils Neumann, Vernon K. Robbins, Gary S. Selby, Aldo Tagliabue, Sunny Kuan-Hui Wang, Annette Weissenrieder, Robyn J. Whitaker

Defining Visual Rhetorics

Author: Charles A. Hill

Publisher: Routledge

Published: 2012-08-21

Total Pages: 423

ISBN-13: 1135628548

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Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as "visual rhetoric," leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work upon readers as symbolic forms of representation. Each chapter discusses, analyzes, and explains the visual aspect of a particular subject, and illustrates the ways in which messages and meaning are communicated visually. The contributions include work from rhetoric scholars in the English and communication disciplines, and represent a variety of methodologies--theoretical, textual analysis, psychological research, and cultural studies, among others. The editors seek to demonstrate that every new turn in the study of rhetorical practices reveals more possibilities for discussion, and that the recent "turn to the visual" has revealed an inexhaustible supply of new questions, problems, and objects for investigation. As a whole, the chapters presented here demonstrate the wide range of scholarship that is possible when a field begins to take seriously the analysis of images as important cultural and rhetorical forces. Defining Visual Rhetorics is appropriate for graduate or advanced undergraduate courses in rhetoric, English, mass communication, cultural studies, technical communication, and visual studies. It will also serve as an insightful resource for researchers, scholars, and educators interested in rhetoric, cultural studies, and communication studies.

Visual Persuasion

Author: Paul Messaris

Publisher: SAGE

Published: 1997

Total Pages: 324

ISBN-13: 9780803972469

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For upper-level undergraduate students and graduate students in communication and media studies

Ekphrasis, Imagination and Persuasion in Ancient Rhetorical Theory and Practice

Author: Ruth Webb

Publisher: Routledge

Published: 2016-04-29

Total Pages: 252

ISBN-13: 1317145364

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This is a study of ekphrasis, the art of making listeners and readers 'see' in their imagination through words alone, as taught in ancient rhetorical schools and as used by Greek writers of the Imperial period (2nd-6th centuries CE). The author places the practice of ekphrasis within its cultural context, emphasizing the importance of the visual imagination in ancient responses to rhetoric, poetry and historiography. By linking the theoretical writings on ekphrasis with ancient theories of imagination, emotion and language, she brings out the persuasive and emotive function of vivid language in the literature of the period. This study also addresses the contrast between the ancient and the modern definitions of the term ekphrasis, underlining the different concepts of language, literature and reader response that distinguish the ancient from the modern approach. In order to explain the ancient understanding of ekphrasis and its place within the larger system of rhetorical training, the study includes a full analysis of the ancient technical sources (rhetorical handbooks, commentaries) which aims to make these accessible to non-specialists. The concluding chapter moves away from rhetorical theory to consider the problems and challenges involved in 'turning listeners into spectators' with a particular focus on the role of ekphrasis within ancient fiction. Attention is also paid to texts that lie at the intersection of the modern and ancient definitions of ekphrasis, such as Philostratos' Imagines and the many ekphraseis of buildings and monuments to be found in Late Antique literature.

Techniques of Visual Persuasion

Author: Larry Jordan

Publisher: New Riders

Published: 2020-07-13

Total Pages: 667

ISBN-13: 0136766749

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In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold, and motivate an audience is essential. Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.

Jewish, Christian, and Muslim Travel Experiences

Author: Susanne Luther

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2023-10-04

Total Pages: 364

ISBN-13: 3110717484

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Travel and pilgrimage have become central research topics in recent years. Some archaeologists and historians have applied globalization theories to ancient intercultural connections. Classicists have rediscovered travel as a literary topic in Greek and Roman writing. Scholars of early Judaism, Christianity, and Islam have been rethinking long-familiar pilgrimage practices in new interdisciplinary contexts. This volume contributes to this flourishing field of study in two ways. First, the focus of its contributions is on experiences of travel. Our main question is: How did travelers in the ancient world experience and make sense of their journeys, real or imaginary, and of the places they visited? Second, by treating Jewish, Christian, and Islamic experiences together, this volume develops a longue durée perspective on the ways in which travel experiences across these three traditions resembled each other. By focusing on "experiences of travel," we hope to foster interaction between the study of ancient travel in the humanities and that of broader human experience in the social sciences.

The Oxford Handbook of the Synoptic Gospels

Author: Stephen P. Ahearne-Kroll

Publisher: Oxford University Press

Published: 2023

Total Pages: 633

ISBN-13: 0190887451

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"The field of Synoptic studies traditionally has had two basic foci. The question of how Matthew, Mark, and Luke are related to each other, what their sources are, and how the Gospels use their sources constitutes the first focus. Collectively, scholarship on the Synoptic Problem has tried to address these issues, and recent years have seen renewed interest and rigorous debate about some of the traditional approaches to the Synoptic Problem and how these approaches might inform the understanding of the origins of the early Jesus movement. The second focus involves thematic studies across the three Gospels. These are usually, but not exclusively, performed for theological purposes to tease out the early Jesus movement's thinking about the nature of Jesus, the motivations for his actions, the meaning of his death and resurrection, and his relationship to God. These studies pay less attention to the particular voices of the three individual Synoptic Gospels because they are trying to get to the overall theological character of Jesus"--

Living Martyrs in Late Antiquity and Beyond

Author: Diane Shane Fruchtman

Publisher: Taylor & Francis

Published: 2023-02-01

Total Pages: 307

ISBN-13: 1000630919

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This book demonstrates that living martyrdom was an important spiritual aspiration in the late antique Latin west and argues that, consequently, attempts to define, study, or locate martyrdom must move away from conceptualizations that require or center on death. After an introduction that traces the persistence of "living martyrs" as real objects of spiritual devotion and emulation across the span of Christian history and discusses why such martyrs have been overlooked, the book focuses on three significant authors from the late ancient Latin west for whom martyrdom did not require death: the Spanish poet Prudentius (c. 348–413), the senator-turned-ascetic Paulinus of Nola (353–431), and the influential North African bishop Augustine of Hippo (354–430). Through historically and literarily contextualized close readings of their work, this book shows that each of these three authors attempted to create a new paradigm of martyrdom focused on living, rather than dying, for God. By focusing on these living martyrs, we are able to see more clearly the aspirations and agendas of those who promoted them as martyrs and how their martyrological discourse illuminates the variety of ways that martyrdom is and can be mobilized (in any era) to construct new, community-creating worldviews. Living Martyrs in Late Antiquity and Beyond is an important resource for historians of Christianity, scholars of religious studies, and anyone interested in exploring or understanding martyrological discourse. The Introduction of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Visual Impact

Author: Susan B. Barnes

Publisher: Hampton Press (NJ)

Published: 2009

Total Pages: 206

ISBN-13:

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Analyse van de 'taal' van beelden met behulp van verschillende wetenschappelijke stromingen waaronder visuele retorica. De insteek is hoe beelden ons overtuigen zonder dat wij hier echt bewust van zijn.

Go Figure! New Directions in Advertising Rhetoric

Author: Edward F. McQuarrie

Publisher: M.E. Sharpe

Published: 2008

Total Pages: 330

ISBN-13: 0765621339

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Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric