Value and Reward Based Learning in Neurobots

Value and Reward Based Learning in Neurobots PDF

Author: Jeffrey L Krichmar

Publisher: Frontiers Media SA

Published: 2015-03-05

Total Pages: 159

ISBN-13: 2889194310

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Organisms are equipped with value systems that signal the salience of environmental cues to their nervous system, causing a change in the nervous system that results in modification of their behavior. These systems are necessary for an organism to adapt its behavior when an important environmental event occurs. A value system constitutes a basic assumption of what is good and bad for an agent. These value systems have been effectively used in robotic systems to shape behavior. For example, many robots have used models of the dopaminergic system to reinforce behavior that leads to rewards. Other modulatory systems that shape behavior are acetylcholine’s effect on attention, norepinephrine’s effect on vigilance, and serotonin’s effect on impulsiveness, mood, and risk. Moreover, hormonal systems such as oxytocin and its effect on trust constitute as a value system. This book presents current research involving neurobiologically inspired robots whose behavior is: 1) Shaped by value and reward learning, 2) adapted through interaction with the environment, and 3) shaped by extracting value from the environment.

Public Branding and Marketing

Public Branding and Marketing PDF

Author: Staci M. Zavattaro

Publisher: Springer Nature

Published: 2021-07-21

Total Pages: 286

ISBN-13: 3030705056

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This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public administration and policy is still emerging. This volume fills that research gap. Including accounts from both the academic and practitioner communities, this book bridges the academic-practitioner divide and provides a holistic account of branding and marketing in public organizations as well as immediate application and lessons learned. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book is divided into four sections. Section I highlights the process of developing and communicating public branding and marketing efforts. Section II focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section III centers on branding at the local government level. Section IV highlights how various stakeholder groups come together (or not) when participating in strategic branding efforts. Presenting various methodologies, approaches, and implications of place branding and marketing across differing social, cultural, political, and economic conditions, this book will be of use to scholars and students in public. administration, tourism studies, and business administration as well as professionals and practitioners in the public branding and marketing field.

ECIC2015-7th European Conference on Intellectual Capital

ECIC2015-7th European Conference on Intellectual Capital PDF

Author: Dr. Juan Gabriel Cegarra Navarro

Publisher: Academic Conferences and publishing limited

Published: 2015

Total Pages: 528

ISBN-13: 1910810002

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These proceedings represent the work of presenters at the 7th European Conference on Intellectual Capital (ECIC 2015). This year the conference is being hosted by The Technical University of Cartagena, Spain on the 9-10 April 2015. The Conference Co-Chairs are Dr. Eva Martinez Caro, Dr. María Eugenia Sánchez & Dr. David Cegarra Leiva from the Technical University of Cartagena and the Programme Chair is Dr. Juan Gabriel Cegarra Navarro also from the Technical University of Cartagena. The opening keynote address is by Constantin Bratianu, Bucharest University of Economic Studies, Romania on the topic of “A Dynamic Perspective on Intellectual Capital” Dr Scott Erickson from the School of Business, Ithaca College and Dr Helen Rothberg, Marist College, Poughkeepsie, USA will address the topic “Does intellectual capital have a role in making the big strategic decisions? On the second day of the conference Dr José Maria Viedma Marti from the Polytechnic University of Catalonia in Barcelona, Spain will talk about xxxx. The primary aim of this conference is to contribute to the further advancement of intellectual capital theory and practice. The conference provides a platform for presenting findings and ideas for the intellectual capital community and associated fields. The range of people, issues and the mix of approaches followed will ensure an interesting two days. 115 abstracts were received for this conference. After the double blind, peer review process there are 43 academic papers, 13 PhD papers and 2 Masters Research Papers and 1 Work In Progress Paper published in these Conference Proceedings. These papers represent truly global research from some xx different countries, including the Albania, Australia, Austria, Canada, Czech Republic, Espana, Finland, France, Germany, Hungary, Indonesia, Italy, Kazakhstan, Malaysia Netherlands, Nigeria, Pakistan, Portugal, Romania, Russia, Slovakia, Spain Thailand, United Arab Emirates, UK and the USA

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