Using Market Research to Improve Management of Transportation Systems
Author: Susan Cowan Jakubiak
Publisher: Transportation Research Board
Published: 1990
Total Pages: 88
ISBN-13: 9780309048521
DOWNLOAD EBOOK →Author: Susan Cowan Jakubiak
Publisher: Transportation Research Board
Published: 1990
Total Pages: 88
ISBN-13: 9780309048521
DOWNLOAD EBOOK →Author: James G. Strathman
Publisher: Transportation Research Board
Published: 2008
Total Pages: 92
ISBN-13: 0309099420
DOWNLOAD EBOOK →TRB¿s Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner¿s Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.
Author: Mordecai Lee
Publisher: CRC Press
Published: 2011-08-04
Total Pages: 254
ISBN-13: 1439834660
DOWNLOAD EBOOK →In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying CD-ROM, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
Author: Hagler Bailly Services, Inc
Publisher: Transportation Research Board
Published: 1999
Total Pages: 156
ISBN-13: 9780309066198
DOWNLOAD EBOOK →Author:
Publisher: Transportation Research Board
Published: 2005
Total Pages: 155
ISBN-13: 0309094178
DOWNLOAD EBOOK →Author: National Research Council (U.S.). Highway Research Board
Publisher:
Published: 1973
Total Pages: 784
ISBN-13:
DOWNLOAD EBOOK →Author: National Research Council (U.S.). Highway Research Board
Publisher:
Published: 1973
Total Pages: 586
ISBN-13:
DOWNLOAD EBOOK →Author:
Publisher:
Published: 2008
Total Pages: 82
ISBN-13:
DOWNLOAD EBOOK →"TRB's Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices"--Publisher's description