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Use of Market Research Panels in Transit
Author: Kathryn Coffel
Publisher:
Published: 2013
Total Pages: 72
ISBN-13: 0309223938
DOWNLOAD EBOOK →"This synthesis describes the various types of market research panels, identifies crirital issues that the researcher needs to be aware of when engaging in market research and panel surveys, and provides examples of successful market research panel programs. Understanding common pitfalls and successful techniques will allow transit market researchers to make the best us of funds without jeopardizing the quality of the data or the validity of the results"--Introduction.
Leveraging ITS Data for Transit Market Research
Author: James G. Strathman
Publisher: Transportation Research Board
Published: 2008
Total Pages: 92
ISBN-13: 0309099420
DOWNLOAD EBOOK →TRB¿s Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner¿s Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.
Marketing Public Transit
Author: Chris Lovelock
Publisher: Praeger
Published: 1987-11-17
Total Pages: 248
ISBN-13:
DOWNLOAD EBOOK →Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
A Handbook
Author: Rebecca Elmore-Yalch
Publisher: Transportation Research Board
Published: 1998
Total Pages: 218
ISBN-13: 9780309062725
DOWNLOAD EBOOK →Focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. The handbook also evaluates market research strategies appropriate for transit and provides guidance to integrate and institutionalize market research into decision-making processes of transit agencies. Finally, it examines some institutional barriers that limit the use of market research.
Leveraging ITS Data for Transit Market Research
Author:
Publisher:
Published: 2008
Total Pages: 82
ISBN-13:
DOWNLOAD EBOOK →"TRB's Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices"--Publisher's description
A Handbook
Author: Rebecca Elmore-Yalch
Publisher: Transportation Research Board
Published: 1998
Total Pages: 212
ISBN-13: 9780309062688
DOWNLOAD EBOOK →Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.
Using Market Research to Improve Management of Transportation Systems
Author: Susan Cowan Jakubiak
Publisher: Transportation Research Board
Published: 1990
Total Pages: 88
ISBN-13: 9780309048521
DOWNLOAD EBOOK →Mass Transit Management: Marketing
Research for Public Transit
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
Published: 1987-01-01
Total Pages: 159
ISBN-13: 0309044618
DOWNLOAD EBOOK →TRB Special Report 213: Research for Public Transit: New Directions reviews transit research programs and recommends improvements. The report calls for an operator-sponsored, problem-solving research program focused on priority topics of common interest to transit providers. The committee urges Congress to allow the agencies to pool their funds to organize and conduct such research. With strong support from the transit industry, Congress subsequently endorsed these recommendations and in 1991 created the Transit Cooperative Research Program.
