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Understanding Algorithms: How Social Media Feeds Work

Author: Mayfair Digital Agency

Publisher: Mayfair Digital Agency

Published: 2017-06-14

Total Pages: 9

ISBN-13:

The book "Understanding Algorithms: How Social Media Feeds Work" provides an in-depth exploration of the intricate mechanisms behind social media platforms' feed algorithms. It offers readers a comprehensive understanding of the algorithms' inner workings and the factors that determine the content displayed on users' feeds. The book delves into the importance of user engagement, relevance, and personalization in shaping the content selection process. By explaining the role of machine learning and artificial intelligence in these algorithms, the book sheds light on how platforms like Facebook, Instagram, Twitter, and others continually optimize the content displayed to users. It also covers the challenges and ethical considerations associated with algorithmic curation and its impact on information diversity and echo chambers. Through clear explanations and illustrative examples, the book equips readers with knowledge to navigate social media platforms more effectively. It is an essential resource for social media users, content creators, and marketers seeking to leverage algorithms to enhance their online presence and engagement with audiences.

Social Media and the Automatic Production of Memory

Author: Jacobsen, Ben

Publisher: Policy Press

Published: 2021-04

Total Pages: 120

ISBN-13: 1529218152

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Social media platforms hold vast amounts of data about our lives. Content from the past is increasingly being presented in the form of ‘memories’. Critically exploring this new form of memory making, this unique book asks how social media are beginning to change the way we remember.

The Social Power of Algorithms

Author: David Beer

Publisher: Routledge

Published: 2019-10-23

Total Pages: 329

ISBN-13: 1351200658

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The vast circulations of mobile devices, sensors and data mean that the social world is now defined by a complex interweaving of human and machine agency. Key to this is the growing power of algorithms – the decision-making parts of code – in our software dense and data rich environments. Algorithms can shape how we are retreated, what we know, who we connect with and what we encounter, and they present us with some important questions about how society operates and how we understand it. This book offers a series of concepts, approaches and ideas for understanding the relations between algorithms and power. Each chapter provides a unique perspective on the integration of algorithms into the social world. As such, this book directly tackles some of the most important questions facing the social sciences today. This book was originally published as a special issue of Information, Communication & Society.

Media Technologies

Author: Tarleton Gillespie

Publisher: MIT Press

Published: 2014-01-24

Total Pages: 340

ISBN-13: 0262525372

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Scholars from communication and media studies join those from science and technology studies to examine media technologies as complex, sociomaterial phenomena. In recent years, scholarship around media technologies has finally shed the assumption that these technologies are separate from and powerfully determining of social life, looking at them instead as produced by and embedded in distinct social, cultural, and political practices. Communication and media scholars have increasingly taken theoretical perspectives originating in science and technology studies (STS), while some STS scholars interested in information technologies have linked their research to media studies inquiries into the symbolic dimensions of these tools. In this volume, scholars from both fields come together to advance this view of media technologies as complex sociomaterial phenomena. The contributors first address the relationship between materiality and mediation, considering such topics as the lived realities of network infrastructure. The contributors then highlight media technologies as always in motion, held together through the minute, unobserved work of many, including efforts to keep these technologies alive. Contributors Pablo J. Boczkowski, Geoffrey C. Bowker, Finn Brunton, Gabriella Coleman, Gregory J. Downey, Kirsten A. Foot, Tarleton Gillespie, Steven J. Jackson, Christopher M. Kelty, Leah A. Lievrouw, Sonia Livingstone, Ignacio Siles, Jonathan Sterne, Lucy Suchman, Fred Turner

Advertising in the Digital Age

Author: Sevil Yesiloglu

Publisher: SAGE Publications Limited

Published: 2024-04-09

Total Pages: 210

ISBN-13: 1529677971

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Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.

Critical Memetic Literacies in English Education

Author: Leah Panther

Publisher: Taylor & Francis

Published: 2023-12-01

Total Pages: 275

ISBN-13: 1000986322

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This edited collection introduces English and literacy educators to the theoretical, research-based, and practical dimensions of using digital memetic texts—“memes”—in the classroom. Digital memetic texts come with new affordances, particularly as avenues for student creativity, voice, and advocacy. But these texts can also be put to manipulative, propagandistic, and nefarious purposes, posing critical challenges to an informed, democratic citizenry. Grounded in multimodality and critical literacy, this book investigates the fascinating digital dimension of texts, audiences, and meaning, and considers how English educators might take up these conversations in practical ways with students. With authentic examples from teachers and students, this volume provides a road map to researchers and educators—both preservice and in-service—interested in critical and productive uses of these modern phenomena.

Strategic Social Media as Activism

Author: Adrienne A. Wallace

Publisher: Taylor & Francis

Published: 2023-08-25

Total Pages: 341

ISBN-13: 100093232X

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Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging campaigns designed to engage in digital activism. As social activism and engagement continue to rise, individuals have an opportunity to use their agency as creators and consumers to explore issues of identity, diversity, justice, and action through digital activism. This edited volume situates activism and social justice historically and draws parallels to the work of activists in today’s social movements such as modern-day feminism, Black Lives Matter, #MeToo, Missing Murdered Indigenous Women, and We Are All Khaled Said. Each chapter adds an additional filter of nuance, building a complete account of mounting issues through social media movements and at the same time scaffolding the complicated nature of digital collective action. The book will be a useful supplement to courses in public relations, journalism, social media, sociology, political science, diversity, digital activism, and mass communication at both the undergraduate and graduate level.

Social Media Campaigns

Author: Carolyn Mae Kim

Publisher: Routledge

Published: 2020-12-29

Total Pages: 182

ISBN-13: 1000290646

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This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

Twitter

Author: Dhiraj Murthy

Publisher: John Wiley & Sons

Published: 2013-09-04

Total Pages: 184

ISBN-13: 0745665101

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Twitter has become a household name, discussed both for its role in prominent national elections, natural disasters, and political movements, as well as for what some malign as narcissistic “chatter.” This book takes a critical step back from popular discourse and media coverage of Twitter, to present the first balanced, scholarly engagement of this popular medium. In this timely and comprehensive introduction, Murthy not only discusses Twitter’s role in our political, economic, and social lives, but also draws a historical line between the telegraph and Twitter to reflect on changes in social communication over time. The book thoughtfully examines Twitter as an emergent global communications medium and provides a theoretical framework for students, scholars, and tweeters to reflect critically on the impact of Twitter and the contemporary media environment. The book uses case studies including citizen journalism, health, and national disasters to provide empirically rich insights and to help decipher some of the ways in which Twitter and social media more broadly may be shaping contemporary life.