Sports Sponsorship and Brand Development

Sports Sponsorship and Brand Development PDF

Author: M. Beck-Burridge

Publisher: Springer

Published: 2001-11-07

Total Pages: 187

ISBN-13: 0230508227

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Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

TWR's Le Mans Winning Jaguars

TWR's Le Mans Winning Jaguars PDF

Author: John Starkey

Publisher: Veloce Publishing

Published: 2020-06-16

Total Pages: 0

ISBN-13: 9781787115682

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The concise history of the TWR racing team and the compelling story of how TWR Jaguars won the 24 Hours of Le Mans. Tom Walkinshaw was a successful racing driver who parlayed his knowledge of top level race preparation and driving into a career as a team boss. He first of all steered BMW racecars to success, then Rover and Mazda. He then lured Jaguar, recently privatised again from the clutches of BLMC, into the realm of World Class Endurance racing, resulting in wins at the Le Mans 24 Hour race, the Daytona 24 Hour race and scooping the World Manufacturers’ Championship prize.

Jaguar XJ220

Jaguar XJ220 PDF

Author: Mike Moreton

Publisher: Veloce Publishing Ltd

Published: 2010-11-26

Total Pages: 162

ISBN-13: 1845842502

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The Jaguar XJ220 supercar - Jim Randle's 1988 UK Motor Show dream concept with the sensuous shape. Developed and produced from 1989 to 1994 by JaguarSport - the Jaguar/TWR joint venture - as a limited edition 350 car run, it sold in one day for about $415,000with a non-returnable deposit of $80,000, attracting celebrities, speculators and the mega wealthy. Mike Moreton, ace director of impossible projects, who was headhunted for the XJ220 by Tom Walkinshaw, relives the inside story of this fantastic hi-tech car.

Jaguar E Type

Jaguar E Type PDF

Author: Jonathan Wood

Publisher: Crowood

Published: 2011-10-18

Total Pages: 282

ISBN-13: 1847973604

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The Jaguar E-type was the outstanding British sports car of the post-war years. Introduced in 1961 it was Jaguar's most numerically successful sports car until production ceased in 1974. Contents include: complete history of the E-type in all its forms; special feature panels throughout; information on buying and maintaining an E-type and full specifications and road tests. Illustrated with specially commissioned colour and black & white photographs.

A to Z of Sports Cars, 1945-1990

A to Z of Sports Cars, 1945-1990 PDF

Author: Mike Lawrence

Publisher: Motorbooks International

Published: 1996

Total Pages: 342

ISBN-13: 9781870979818

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More than 1,000 photographs in b&w and color illustrate the extraordinary variety of sports cars that have been offered to the public. All the great names are featured, including cars from Israel, Egypt, Spain, Switzerland, Norway and Brazil.

Jaguar

Jaguar PDF

Author: Edward John Barrington Douglas-Scott-Montagu Baron Montagu of Beaulieu

Publisher:

Published: 1990

Total Pages: 88

ISBN-13: 9780894040870

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