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Author: Tara-Nicholle Nelson
Publisher: Builderbooks
Published: 2008
Total Pages: 0
ISBN-13: 9780867186345
DOWNLOAD EBOOK →This practical guide empowers women to craft the home that meets their unique lifestyle, personality, and life-phase preferences. Nelson demystifies the home-buying and remodeling process, encouraging readers to choose the kind of home that meets their specific needs.
Author: Anthony J. Dileonardi
Publisher: Booksurge Publishing
Published: 2009-10
Total Pages: 162
ISBN-13: 9781439230640
DOWNLOAD EBOOK →A practical guide for reaching women, the #1 consumer group and controllers of wealth. Provides an effective process for building a productive practice with women clients and growing through referrals
Author: Tara-Nicholle Nelson
Publisher:
Published: 2008
Total Pages: 166
ISBN-13: 9780867187274
DOWNLOAD EBOOK →Author: I. Ellwood
Publisher: Springer
Published: 2008-05-21
Total Pages: 240
ISBN-13: 0230594034
DOWNLOAD EBOOK →Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.
Author: Cari Lynn
Publisher: John Wiley & Sons
Published: 2005
Total Pages: 318
ISBN-13: 9781841126647
DOWNLOAD EBOOK →'Leg The Spread' tells the story of one woman's experience of surviving the stereotyping, stress and sexism of the ultimate boys club - the commodities trading floor.
Author: Michael J. Silverstein
Publisher: Harvard Business Press
Published: 2012-09-11
Total Pages: 320
ISBN-13: 1422187063
DOWNLOAD EBOOK →Meet your new global consumer You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: • There will be nearly one billion middle-class consumers in China and India within the next ten years? • More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? • By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes? • The number of billionaires in China has grown from 1 to 115 in the past decade alone? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world’s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it’s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. This book explains who these consumers are—what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they’re looking for. Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today’s emerging Chinese and Indian consumers—both urban and rural, and across all income levels—positioning your company to win as the next wave of global affluence reaches the marketplace.
Author: Linda J. Bilmes
Publisher: W. W. Norton & Company
Published: 2008-02-17
Total Pages: 336
ISBN-13: 9780393068085
DOWNLOAD EBOOK →The true cost of the Iraq War is $3 trillion—and counting—rather than the $50 billion projected by the White House. Apart from its tragic human toll, the Iraq War will be staggeringly expensive in financial terms. This sobering study by Nobel Prize winner Joseph E. Stiglitz and Harvard professor Linda J. Bilmes casts a spotlight on expense items that have been hidden from the U.S. taxpayer, including not only big-ticket items like replacing military equipment (being used up at six times the peacetime rate) but also the cost of caring for thousands of wounded veterans—for the rest of their lives. Shifting to a global focus, the authors investigate the cost in lives and economic damage within Iraq and the region. Finally, with the chilling precision of an actuary, the authors measure what the U.S. taxpayer's money would have produced if instead it had been invested in the further growth of the U.S. economy. Written in language as simple as the details are disturbing, this book will forever change the way we think about the war.
Author: INCITE!
Publisher: Duke University Press
Published: 2017-01-13
Total Pages: 280
ISBN-13: 0822373009
DOWNLOAD EBOOK →A trillion-dollar industry, the US non-profit sector is one of the world's largest economies. From art museums and university hospitals to think tanks and church charities, over 1.5 million organizations of staggering diversity share the tax-exempt 501(c)(3) designation, if little else. Many social justice organizations have joined this world, often blunting political goals to satisfy government and foundation mandates. But even as funding shrinks, many activists often find it difficult to imagine movement-building outside the non-profit model. The Revolution Will Not Be Funded gathers essays by radical activists, educators, and non-profit staff from around the globe who critically rethink the long-term consequences of what they call the "non-profit industrial complex." Drawing on their own experiences, the contributors track the history of non-profits and provide strategies to transform and work outside them. Urgent and visionary, The Revolution Will Not Be Funded presents a biting critique of the quietly devastating role the non-profit industrial complex plays in managing dissent. Contributors. Christine E. Ahn, Robert L. Allen, Alisa Bierria, Nicole Burrowes, Communities Against Rape and Abuse (CARA), William Cordery, Morgan Cousins, Ruth Wilson Gilmore, Stephanie Guilloud, Adjoa Florência Jones de Almeida, Tiffany Lethabo King, Paul Kivel, Soniya Munshi, Ewuare Osayande, Amara H. Pérez, Project South: Institute for the Elimination of Poverty and Genocide, Dylan Rodríguez, Paula X. Rojas, Ana Clarissa Rojas Durazo, Sisters in Action for Power, Andrea Smith, Eric Tang, Madonna Thunder Hawk, Ije Ude, Craig Willse
Author: Michael J. Silverstein
Publisher: Harper Collins
Published: 2009-09-08
Total Pages: 336
ISBN-13: 0061905402
DOWNLOAD EBOOK →In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.
Author: Maria T. Bailey
Publisher: Prima Lifestyles
Published: 2002
Total Pages: 310
ISBN-13:
DOWNLOAD EBOOK →Bailey examines the viable idea that moms are a separate and distinct group that responds to different stimuli. This book uncovers the critical components necessary for eliciting the desired response from marketing to moms and explains how to gain tangible results.
