Transformación Digital Convergente

Transformación Digital Convergente PDF

Author: Wilfredo Elías Pimentel Serrano

Publisher: Independently Published

Published: 2022-06-15

Total Pages: 0

ISBN-13:

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TRANSFORMACIÓN DIGITAL CONVERGENTE La Hoja de Ruta de la Transformación Digital En los últimos cinco años, la humanidad ha sido testigo de avances tecnológicos acelerados en todas sus formas. La sociedad, las empresas y los países se han enfrentado a desafíos que demandan soluciones innovadoras y eficientes. La pandemia ha resaltado la necesidad de impulsar la transformación digital y cerrar brechas digitales. Este libro forma ́parte de la serie transformación digital. El primer libro abordó los temas de Liderazgo, Estrategia y Tecnología. En esta segunda entrega ofrecemos las claves de una visión avanzada y una hoja de ruta para implementar la transformación digital con un enfoque convergente. El liderazgo digital es central en esta estrategia, construye estrategias basadas en tecnologías de la información para superar el desarrollo tradicional. Descubra como empresas de todos los tamaños y sectores están rediseñando modelos de negocio hacia los Modelos Convergentes, priorizando sistemas productivos que fortalezcan tejidos socioeconómicos y ecosistemas digitales. Utilizando inteligencia artificial, análisis de datos, la nube, automatización y otras tecnologías innovadoras, impulsan la innovación y mejoran la eficiencia operativa. Revise casos de éxito inspiradores, herramientas prácticas y estrategias para superar los desafíos que se presentan en el camino. Si estás buscando una guía completa para la transformación digital convergente, este libro es para ti. ¡Emprende este viaje transformador y construye un futuro mejor para tu organización y para el mundo!

Transformación Digital Convergente

Transformación Digital Convergente PDF

Author: Wilfredo Elías Pimentel Serrano

Publisher: Independently Published

Published: 2023-12-24

Total Pages: 0

ISBN-13:

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TRANSFORMACIÓN DIGITAL CONVERGENTE Liderazgo, Estrategia y Tecnología; Las claves del desarrollo de los Modelos Convergentes En este libro, exploramos el surgimiento y desarrollo de los Modelos Convergentes, que representan un cambio profundo en el desarrollo de las organizaciones. Desde nuestra perspectiva, estos modelos tienen la capacidad de acelerar los cambios en las organizaciones, la sociedad y los países en la cuarta revolución industrial. Se basan en la integración de liderazgo digital, estrategia y tecnología. Profundizamos en el desarrollo de la visión del líder sobre las tecnologías emergentes y el cambio de las organizaciones hacia los modelos convergentes. Esto se fundamenta en una adecuada planificación y aplicación de las nuevas tecnologías digitales, que tienen la capacidad de proveer nuevos ecosistemas digitales y desarrollar una cultura, sociedad y economía que transforma la forma en que vivimos, trabajamos y nos relacionamos. Sin embargo, la transformación digital no es simplemente una cuestión tecnológica; también es una cuestión de estrategia. Los líderes que no estén preparados para este cambio corren el riesgo de quedarse atrás. Por ello, ofrecemos una visión integral de las decisiones que deben tomar para llevar a cabo la transformación digital de sus organizaciones, desarrollar un modelo digital de negocio, implementarlo mediante un ciclo e integrarlo en un ecosistema digital. Dirigido a líderes de todos los niveles y sectores, este libro se presenta como una herramienta valiosa para aquellos que buscan prosperar en el mundo digital de hoy.

Archeologia e Calcolatori, 32.1, 2021

Archeologia e Calcolatori, 32.1, 2021 PDF

Author: Angela Bellia

Publisher: All’Insegna del Giglio

Published: 2021-11-30

Total Pages: 500

ISBN-13: 8892850571

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Il volume 32.1 è suddiviso in due parti. La prima comprende gli articoli proposti annualmente alla rivista da studiosi italiani e stranieri che illustrano ricerche archeologiche interdisciplinari in cui l’uso delle tecnologie informatiche risulta determinante per l’acquisizione, l’elaborazione e l’interpretazione dei dati. Tecniche di analisi statistica, banche dati, GIS e analisi spaziali, tecniche di rilievo tridimensionale e ricostruzioni virtuali, sistemi multimediali, contribuiscono a documentare le testimonianze del passato e a diffondere i risultati della ricerca scientifica. La seconda parte del volume contiene un inserto speciale curato da Angela Bellia e dedicato a una tematica innovativa, l’archeomusicologia, un campo di ricerca multidisciplinare che adotta i metodi dell’archeologia per lo studio della musica e della vita musicale nel mondo antico. Gli articoli s’incentrano sul ruolo delle tecnologie digitali basate sulla modellazione 3D e sulla simulazione del suono per ampliare le conoscenze sugli strumenti musicali dell’antichità e sul prezioso, ma estremamente labile, patrimonio sonoro. Chiude il volume la sezione dedicata alle Note e recensioni.

There's No Business That's Not Show Business

There's No Business That's Not Show Business PDF

Author: David L. Rogers

Publisher: FT Press

Published: 2003-06-24

Total Pages: 370

ISBN-13: 0132704072

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Say goodbye to "business as usual"--to succeed today you need show business! How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids to Volkswagen have discovered the answer: bring show business into your business! There's No Business That's Not Show Business demonstrates how to use "show biz" techniques to cut through the clutter, engage your customers personally, differentiate your product or brand--and create real, long--term value. These techniques can be adapted for any product, service, or market--consumer or B2B. You'll learn how to clearly identify strategic objectives and expected outcomes; target your high--value customers; ensure that "show biz" marketing promotes your core brand message; extend your impact via PR and CRM; and, above all, achieve quantifiable results.

Between the Public and Private in Mobile Communication

Between the Public and Private in Mobile Communication PDF

Author: Ana Serrano Tellería

Publisher: Taylor & Francis

Published: 2017-06-14

Total Pages: 379

ISBN-13: 1315399296

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17 Structural Crises of Meaning and New Technologies: Reframing the Public and the Private in the News Media through the Expansion of Voices by Social Networks -- 18 A Starting Path for a Great Future -- List of Contributors -- Index

The Network Is Your Customer

The Network Is Your Customer PDF

Author: David L. Rogers

Publisher: Yale University Press

Published: 2014-05-14

Total Pages: 336

ISBN-13: 030016601X

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"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do " "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."--Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies--from smartphones to social networks--connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies--strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: ACCESS--be faster, be easier, be everywhere, be always on ENGAGE--become a source of valued content CUSTOMIZE--make your offering adaptable to your customer's needs CONNECT--become a part of your customers' conversations COLLABORATE--involve your customers at every stage of your enterpriseRogers explains these five strategies with over 100 cases from every type and size of business--from shoes to news, and software to healthcare. In "The Network Is Your Customer," he shows: How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to match "your" customers, "your" business, and "your" objectives--whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.

Value-Oriented Media Management

Value-Oriented Media Management PDF

Author: Klaus-Dieter Altmeppen

Publisher: Springer

Published: 2017-04-27

Total Pages: 240

ISBN-13: 3319510088

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In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

What is Digital Journalism Studies?

What is Digital Journalism Studies? PDF

Author: Steen Steensen

Publisher: Routledge

Published: 2020-07-21

Total Pages: 164

ISBN-13: 0429535201

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What is Digital Journalism Studies? delves into the technologies, platforms, and audience relations that constitute digital journalism studies’ central objects of study, outlining its principal theories, the research methods being developed, its normative underpinnings, and possible futures for the academic field. The book argues that digital journalism studies is much more than the study of journalism produced, distributed, and consumed with the aid of digital technologies. Rather, the scholarly field of digital journalism studies is built on questions that disrupt much of what previously was taken for granted concerning media, journalism, and public spheres, asking questions like: What is a news organisation? To what degree has news become separated from journalism? What roles do platform companies and emerging technologies play in the production, distribution, and consumption of news and journalism? The book reviews the research into these questions and argues that digital journalism studies constitutes a cross-disciplinary field that does not focus on journalism solely from the traditions of journalism studies, but is open to research from and conversations with related fields. This is a timely overview of an increasingly prominent field of media studies that will be of particular interest to academics, researchers, and students of journalism and communication.

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