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Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization

Author: Carolina Castaldi

Publisher: Routledge

Published: 2021-06-14

Total Pages: 360

ISBN-13: 1000403874

Trademarks are the most widely used intellectual property right by companies worldwide. Their strategic importance is increasing, as reputational assets become more relevant for companies than ever, in national and global markets. Trademarks also represent key tools for companies to profit from innovation and can make the difference for start-ups and entrepreneurial firms by allowing them to gain legitimacy and fostering fund raising from investors. This book Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization takes stock of the emerging academic research on how companies use trademarks. It collects a rich set of contributions from several research perspectives and disciplines and proposes an integrated view bridging different levels of analysis: individual, firm, industry, and country level. Specifically, the book combines an industrial organization, innovation, and entrepreneurship perspective to understand why, when and with what effects entrepreneurs, innovators, and firms use trademarks. The book is targeted toward academic readers to gain a better understanding of the emerging and interdisciplinary field of trademark research as well as interested practitioners from the area of intellectual property (IP) management and policy-making. The chapters in this book were originally published in Industry and Innovation.

Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization

Author: Carolina Castaldi

Publisher: Routledge

Published: 2021-06-14

Total Pages: 388

ISBN-13: 1000403890

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The Brand and Its History

Author: Patricio Sáiz

Publisher: Routledge

Published: 2022-03-16

Total Pages: 528

ISBN-13: 1000549380

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This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.

Trademarks, Brands, and Competitiveness

Author: Teresa da Silva Lopes

Publisher: Routledge

Published: 2010-05-04

Total Pages: 382

ISBN-13: 1135177325

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This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.

Innovation, Creativity and Law

Author: W. Kingston

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 247

ISBN-13: 940090455X

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This book develops the theme of my earlier Innovation: The Creative Impulse in Human Progress, and considerably expands the latter book. I came to the study of innovation from experience in industry which had brought me into close practical contact with it, and my initial interest in the subject was in terms of the way in which it expressed human creativity. Progressively, however, my focus shifted towards the laws which help or hinder creativeness in being economically fruitful. This led to the writing of The Political Economy of Innovation and the editing of Direct Protection of Innovation. In the latter work, I had the opportunity of arguing the case for specific new law to complement the Patent system, and of having that case criticised by experts. Just as the first book set economic innovation in a wider context of creativity, the present one sets the law that makes it possible in a wider context of property rights. This is because my study of intellectual property resulted in growing awareness of the incomparable past value and even greater future potential of these rights for innovation and prosperity. My intellectual debt to Douglass North is as great in this later stage as it was to Joseph Schumpeter in the earlier one, and to Christopher Dawson, by whom I had the good fortune to be taught in person, in both.

Intellectual Property Management

Author: Klaus Jennewein

Publisher: Springer Science & Business Media

Published: 2006-03-30

Total Pages: 420

ISBN-13: 3790815993

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Innovation is a source of competitive advantage. In other words, firms may leverage innovation to generate rents, at least temporarily. And this is intended to be a self-sustained business model: part of the rent extracted from the market may be re-invested into new technological developments which in turn permit additional innovations, thus regenerating the sources of rents. This is the positive loop of innovation. In this sense, business would be a permanent hunt for innovations, in search of rents. Yet, innovations need to be protected if firms want to benefit from rents over long periods of time. However, the strategic management literature tends to suggests that patents are a weak protection against aggressive imitators. Secrecy may help but we also know that technology ends up leaking in most cases. Speed in new developments to cut "time to market" may be another way of protecting the technological advance of the firm. But again, this may not be enough as start-ups may out-compete the established firm in the race for innovation. This is where Dr. Klaus Jennewein's key idea comes into the picture. The core of his thesis is that brand equity may be combined to technological protections such as patents to build a multi-layer, complex, intricate shield to protect the sources of rents against competitors and imitators.

Enterprising Ideas:

Author: World Intellectual Property Organization

Publisher: WIPO

Published: 2021-04-29

Total Pages: 78

ISBN-13: 9280532650

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This publication introduces startups to IP. Through step-by-step guidance, useful case studies and simple checklists, it illustrates how small

Entrepreneur's Guide To Patents, Copyrights, Trademarks, Trade Secrets

Author: Gilbert Guide

Publisher: Penguin

Published: 2004-08-03

Total Pages: 340

ISBN-13: 1440627762

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Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including: € Legal landmines every successful entrepreneur must avoid € Business practices that can be protected-but are often overlooked € Protecting your intellectual property on the Internet € What are your ideas and the rights to them really worth? € Why trade secrets are a powerful and under-utilized protection € Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs € How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!" The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a

Intellectual Property in the Food Technology Industry

Author: Ryan W. O’Donnell

Publisher: Springer Science & Business Media

Published: 2008-12-16

Total Pages: 150

ISBN-13: 0387773894

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Considering the effort and funding devoted to a company's success, understanding Intellectual Property rights patents, trade secrets, trademarks, and licensing is essential. Establishing appropriate internal policies from the outset can prevent companies from learning a costly and painful lesson in the courtroom. With Intellectual Property in the Food Technology Industry, currently the only book of its kind focusing specifically on the food industry, one will learn what to consider throughout the various creative phases of a product's lifespan from initial research and development initiatives through post-production. Readers will have an understanding of the intellectual property protections afforded to U.S. corporations, methods to pro-actively reduce potential problems, and guidelines for future considerations to reduce legal spending, prevent IP theft, and allow for greater profitability from corporate innovation and inventiveness.

The Triple Helix

Author: Henry Etzkowitz

Publisher: Routledge

Published: 2008-02-05

Total Pages: 299

ISBN-13: 1135925275

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A Triple Helix of university-industry-government interactions is the key to innovation in increasingly knowledge-based societies. As the creation, dissemination, and utilization of knowledge moves from the periphery to the center of industrial production and governance, the concept of innovation, in product and process, is itself being transformed. In its place is a new sense of 'innovation in innovation' - the restructuring and enhancement of the organizational arrangements and incentives that foster innovation. This triple helix intersection of relatively independent institutional spheres generates hybrid organizations such as technology transfer offices in universities, firms, and government research labs and business and financial support institutions such as angel networks and venture capital for new technology-based firms that are increasingly developing around the world. The Triple Helix describes this new innovation model and assists students, researchers, and policymakers in addressing such questions as: How do we enhance the role of universities in regional economic and social development? How can governments, at all levels, encourage citizens to take an active role in promoting innovation in innovation and, conversely, how can citizens so encourage their governments? How can firms collaborate with each other and with universities and government to become more innovative? What are the key elements and challenges to reaching these goals?