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Trademark Designs of the World
Author: Yūsaku Kamekura
Publisher:
Published: 1981
Total Pages: 0
ISBN-13: 9780486241913
DOWNLOAD EBOOK →Nearly 700 trademarks, the work of Wright, Loewy, Klee, Binder, hundreds of others.
Trademarks & Symbols of the World
Author: Yasaburō Kuwayama
Publisher: Rockport Publishers
Published: 1987
Total Pages: 504
ISBN-13:
DOWNLOAD EBOOK →Includes 5,800 trademarks, service marks, symbols etc. by 1,300 designers from 38 countries.
Trademarks & Symbols: Symbolical designs
Author: Yasaburo Kuwayama
Publisher: New York ; Toronto : Van Nostrand Reinhold
Published: 1973
Total Pages: 200
ISBN-13:
DOWNLOAD EBOOK →A comprehensive, profusely illustrated guide to more than 1,500 trademark from all over the world. The trademark designs in this volume are based on letter forms and arranged alphabetically. To make the book easy to use it has three indexes: 1. Index of names of companies represented. 2. Index of type of industry, business, product or service. 3. Index of designers.
American Trademark Designs
Author: Barbara Baer Capitman
Publisher: Courier Corporation
Published: 1976-01-01
Total Pages: 176
ISBN-13: 048623259X
DOWNLOAD EBOOK →Black-and-white reproductions of the identifying marks and symbols of American institutions, industries, and products, arranged by category, show current trends in American trademark design
Trademarks & Symbols: Symbolical designs
TM
Author: Ivan Chermayeff
Publisher: Princeton Architectural Press
Published: 2000-09
Total Pages: 292
ISBN-13: 9781568982564
DOWNLOAD EBOOK →The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.
World of Logotypes
Identify
Author: Tom Geismar
Publisher: HOW Books
Published: 2011-10-31
Total Pages: 256
ISBN-13: 1440310327
DOWNLOAD EBOOK →The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.
Trademarks & Symbols: Alphabetical designs
Author: Yasaburō Kuwayama
Publisher: New York ; Toronto : Van Nostrand Reinhold
Published: 1973
Total Pages: 204
ISBN-13:
DOWNLOAD EBOOK →A comprehensive, profusely illustrated guide to more than 1,500 trademark from all over the world. The trademark designs in this volume are based on letter forms and arranged alphabetically. To make the book easy to use it has three indexes: 1. Index of names of companies represented. 2. Index of type of industry, business, product or service. 3. Index of designers.
