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Author: Steven Pike
Publisher: Goodfellow Publishers Ltd
Published: 2018-02-22
Total Pages: 250
ISBN-13: 1911396366
DOWNLOAD EBOOK →This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and provides the building block for effective and practical marketing plans.
Author: Malcolm Wood
Publisher:
Published: 1980
Total Pages: 204
ISBN-13: 9780861430369
DOWNLOAD EBOOK →Author: Richard George
Publisher: Springer Nature
Published: 2021-05-08
Total Pages: 509
ISBN-13: 3030641112
DOWNLOAD EBOOK →This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Author: World Tourism Organization. Business Council
Publisher:
Published: 2001
Total Pages: 296
ISBN-13:
DOWNLOAD EBOOK →The Internet is an ideal medium for travel and tourism and its use has continued to grow at a dramatic rate (some forecasts have suggested that travel and tourism's share of e-commerce could rise to 50 per cent in the next few years). This book offers guidance to both destination management organisations (DMOs) and tourism businesses on how best to use e-commerce. The first part analyses market trends and explains the concepts of e-business and customer relationship management. The second part focuses on the DMOs, and how they can respond to the changing value chains and how they can provide websites for consumers, intermediaries, travel media and tourism businesses. The last part is concerned with e-business for tourism suppliers, particularly small and medium sized enterprises.
Author: J. Alf Bennett
Publisher: Juta and Company Ltd
Published: 2001
Total Pages: 268
ISBN-13: 9780702156366
DOWNLOAD EBOOK →South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.
Author: Canadian Tourism Human Resources Council
Publisher:
Published: 1999
Total Pages: 36
ISBN-13: 9781553040002
DOWNLOAD EBOOK →Author: United States. Congress. House. Committee on Small Business. Subcommittee on Exports, Tourism, and Special Problems
Publisher:
Published: 1988
Total Pages: 796
ISBN-13:
DOWNLOAD EBOOK →Author: United States. Congress. House. Committee on Small Business. Subcommittee on Export Opportunities and Special Small Business Problems
Publisher:
Published: 1986
Total Pages: 76
ISBN-13:
DOWNLOAD EBOOK →Author: Cathy H. C. Hsu
Publisher: Wiley
Published: 2008-03-10
Total Pages: 496
ISBN-13: 9780470814901
DOWNLOAD EBOOK →Tourism Marketing provides a contemporary approach to formulating,implementing and monitoring marketing strategy for regional tourismmarketers and small businesses, the latter comprising over 90% ofthe 'tourism industry'. The principal aim of Tourism Marketing isto demonstrate how marketing principles apply in the tourismindustry in Australia, New Zealand and the Asia-Pacific. This text will provide students with a thorough understanding of: a conceptual framework for tourism and travel marketing the role and importance of destination marketingorganisations factors influencing tourism demand and supply characteristics of consumer-traveler behaviour services marketing in tourism the role of marketing research in management decisionmaking approaches to branding, positioning and segmentation the philosophy of integrated marketing communicationsperformance metrics
Author: United States. Congress. House. Committee on Small Business. Subcommittee on Exports, Tourism, and Special Problems
Publisher:
Published: 1988
Total Pages: 788
ISBN-13:
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