-PDF Download- Tourism Management Marketing And Development EBOOK

Tourism Management, Marketing, and Development

Author: M. Mariani

Publisher: Springer

Published: 2014-09-04

Total Pages: 468

ISBN-13: 1137354356

Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.

Tourism Management, Marketing, and Development

Author: Marcello M. Mariani

Publisher: Springer

Published: 2016-04-29

Total Pages: 292

ISBN-13: 1137401850

DOWNLOAD EBOOK →

Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.

Tourism Management, Marketing, and Development

Author: Marcello M. Mariani

Publisher:

Published: 2014

Total Pages: 0

ISBN-13:

DOWNLOAD EBOOK →

Tourism Marketing and Management in the Caribbean (RLE Marketing)

Author: Dennis J. Gayle

Publisher: Routledge

Published: 2014-09-15

Total Pages: 303

ISBN-13: 1317663136

DOWNLOAD EBOOK →

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.

Tourism Marketing for Developing Countries

Author: Eli Avraham

Publisher: Springer

Published: 2016-02-25

Total Pages: 193

ISBN-13: 1137342153

DOWNLOAD EBOOK →

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

Tourism Management and Sustainable Development

Author: Goran Karanovic

Publisher: Springer Nature

Published: 2021-07-14

Total Pages: 176

ISBN-13: 3030746321

DOWNLOAD EBOOK →

This book investigates the various ties between tourism development and sustainability, revealing forces of change and current trends in tourism management performance in countries of Central and Southeast Europe. The contributions explore how the tourism industry is responding to numerous related challenges while managing risks with the aim of enhancing tourism management performance. In addition, it offers insights into the interconnections between tourism and other industries. In brief, the book offers an innovative, quantitative and qualitative scientific approach to the topic, along with conclusions and concrete policy recommendations.

Encyclopedia of Tourism Management and Marketing

Author: Dimitrios Buhalis

Publisher: Edward Elgar Publishing

Published: 2022-07-28

Total Pages: 3904

ISBN-13: 9781800377479

DOWNLOAD EBOOK →

The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. This is the largest tourism management and marketing ontology that has ever been put together and offers a holistic examination of this interdisciplinary field. Bringing together a wealth of expertise, a team of international authors from all parts of the world shed light on the current state of tourism research and practice around the globe and provide unique insights into the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, the Encyclopedia is an invaluable resource for academics, students and practitioners and provides the ideal starting point for any research journey. The concise entries present an accessible and condensed overview of each topic and the selected references that follow each entry suggest directions for further detailed exploration. Key Features: - Over 1000 entries - Entries organized alphabetically for ease of navigation - Fully cross-referenced - Concise, structured entries by the world's foremost scholars in tourism - Selected references for further study - Inclusive global authorship team. Contact us for a quote.

Marketing in Travel and Tourism

Author: Victor Middleton

Publisher: Routledge

Published: 2010-09-08

Total Pages: 489

ISBN-13: 1136437355

DOWNLOAD EBOOK →

Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning

Tourism Events in Asia

Author: Azizul Hassan

Publisher: Routledge

Published: 2018-12-07

Total Pages: 209

ISBN-13: 1351105728

DOWNLOAD EBOOK →

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.

Wine Tourism Destination Management and Marketing

Author: Marianna Sigala

Publisher: Springer

Published: 2019-06-25

Total Pages: 644

ISBN-13: 3030004376

DOWNLOAD EBOOK →

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.