Soul of the New Consumer

Soul of the New Consumer PDF

Author: David Lewis

Publisher: Nicholas Brealey

Published: 2011-09-09

Total Pages: 228

ISBN-13: 1473644925

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The New Consumer's Revolution: * Why buzz beats hype * Why cheap is chic * Why brands must be authentic * Why segmentation is dead * Why advertising must reinvent itself * Why New Consumers loathe 'doing the shopping' * Why individuals' Tastespace will triumph in the marketplace New Consumers are revolutionizing the world of business, our culture and social expectations. No longer confined by gender, age, ethnicity or income, they are breaking down barriers, shattering stereotypes and redefining the very meaning of consumerism and the marketplace. From traditional to online retailing, from tracking coolhunters to exploring tastepace, The Soul of the New Consumer unearths the very essence of New Consumer's behavior - their drive for authenticity - and goes far beyond the simple concepts of how we shop or what we buy to answer the most important question of all: why. Every facet of the new economy, from buzz marketing and new retailing technologies to internet shopping, has dramatically altered not only how we buy but what we buy and why. In an era of 'cheap is chic', wealthy shoppers haggle to win even the smallest discounts ; gray consumers buy more rap and techno music than anyone else and are the fastest growing group of internet users ; and the Web and the power of micro-marketing have revolutionized forever the means of wooing new customers. New Consumers are taking over the world and redefining the very meaning of consumerism and the marketplace. As likely to be affluent over-fifties as ambitious under-thirties, New Consumers defy traditional marketing concepts and segmentation by age, gender or income. In pursuit of the authentic experience, New Consumers come together in their defining drive for all things 'real', in everything from food to fashion, foreign holidays to furniture, technology to spirituality. Their attention and interest have shifted from commodity to authenticity. In an affluent world now saturated with affordable products there are three new scarcities - time, attention and trust. This major book shows how these can be won by 'giving the soul control' rather than putting customers on the 'customer is king' pedestal. Over the past decade, Lewis and Bridger have been at the forefront of researching the New Consumers - studying their lifestyles, observing behavior and watching the steady rise in their numbers, influence and economic power. Here, for the first time and with example from Starbucks to Dyson, they report the results of their work, including Amex's use of computer technology to create intimate protraits of individuals - what the author's call 'tastepace'.

The Soul of the New Consumer

The Soul of the New Consumer PDF

Author: David Lewis

Publisher: Hachette UK

Published: 2011-09-09

Total Pages: 263

ISBN-13: 1857884981

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Unearths the essence of new consumer behavior, explores the drive for authenticity over commodity and looks at why this is

The Prostate Answer Book

The Prostate Answer Book PDF

Author: Frank K. Wood

Publisher: FC&A Publishing

Published: 2003-12

Total Pages: 398

ISBN-13:

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Practical advice on dealing with doctors, hospitals and insurance companies.

Consumer Sourcebook

Consumer Sourcebook PDF

Author: Gale Group

Publisher: Gale Cengage

Published: 2000

Total Pages: 1262

ISBN-13: 9780787633455

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Identifies and describes some 15,000 programs and services available to the general public at little or no cost. These services are provided by federal, state, county and local governments and their agencies as well as by organizations and associations.

Top Secret Alien Abduction Files

Top Secret Alien Abduction Files PDF

Author: Nick Redfern

Publisher: Disinformation Books

Published: 2018

Total Pages: 226

ISBN-13: 1938875168

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For decades, people have reported close encounters with extraterrestrial entities. Witnesses describe being kidnapped by large-headed, black-eyed creatures from other worlds. Those same creatures have become popularly known as "the Grays." There is, however, another aspect to the alien abduction controversy. Abductees very often report being followed and spied upon by military and government personnel. It is typical for abductees to see black helicopters hovering directly over their homes in an intimidating manner. Phone calls are monitored. Emails are hacked into. Strange men dressed in black suits are seen photographing the homes of the abductees. All of this brings us to the matter of what have become known in the domain of alien abduction research as "Military Abductions," or "MILABS." According to numerous abductees, after being kidnapped by aliens they are kidnapped again . . . by the government. These follow-up events are the work of a powerful group hidden deep within the military and the intelligence community. It is the secret agenda of this highly classified organization to figure out what the so-called Grays are really up to. And, the best way for the government to get the answers is to interrogate those who have come face-to-face with the UFO phenomenon: the abductees. Why is the government secretly compiling files on alien abductees? Is the alien abduction issue so sinister that it has become a matter of national security proportions?

The Traitor

The Traitor PDF

Author: Stephen Coonts

Publisher: St. Martin's Press

Published: 2007-03-06

Total Pages: 374

ISBN-13: 1429928034

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When he is assigned to Paris, CIA officer Tommy Carmellini joins his old boss Jake Grafton on a bold mission: To locate a French intelligence agent who has secret investments in the Bank of Palestine. Together they work to unravel a tangle of espionage, deception, and murder...and develop an elaborate strategy to infiltrate the highest levels of Al Queda. Meanwhile, the leaders of the G-8 industrialized nations will soon meet in Paris—an event that would make a tempting terrorist target. Throw into the mix the beautiful, clever daughter of the French ambassador to Washington and an Israeli spy or two, and the stage is set for a tour de force of deception and drama. Soon Carmellini and Grafton unearth a horrifying plan to shake the West as never before. But can they stop the conspiracy without compromising the intelligence source that could bring down Al Queda once and for all? Find out in Stephen Coonts's The Traitor.

7 Steps to Unlocking Financial Power

7 Steps to Unlocking Financial Power PDF

Author: Cash Genie

Publisher: Cash Genie

Published: 2015-09-28

Total Pages: 41

ISBN-13:

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A comprehensive guide to the true common denomination of wealth, and the most powerful how-to / step-by-step planner for generating money. Fast & Easy to understand anyone and everyone can use this pocket handy ready to use financial survival guide. Developed by Cash Genie don’t be the last person to have your financial wishes come true!