Tiny Essentials of Fundraising

Tiny Essentials of Fundraising PDF

Author: Neil Sloggie

Publisher: The White Lion Press Limited

Published: 2002-11

Total Pages: 68

ISBN-13: 9780951897157

DOWNLOAD EBOOK →

A guide to essential information about fundraising as seen through the eyes of a new recruit to the fundraising profession.

Tiny Essentials of Donor Loyalty

Tiny Essentials of Donor Loyalty PDF

Author: Adrian Sargeant

Publisher:

Published: 2013-01-14

Total Pages: 81

ISBN-13: 9780955399336

DOWNLOAD EBOOK →

In just 73 pages this little book tells you all you need to know about donor loyalty. All fundraisers want loyal donors and lots of them. But why? What benefits do really loyal donors bring? How do we find them, develop them and what will it cost? What are the pitfalls and how do we avoid those? How do we make the most of all opportunities, so that our donors stay supporting us for longer and get more out of it? These and many other questions all crowd together when fundraisers seek to address what professor Adrian Sargeant describes as, 'the single biggest challenge facing our sector today' - building donor loyalty. Luckily leading expert professor Sargeant has crammed into this tiny book all of the key essentials that fundraisers should consider if they would aspire to developing really loyal donors.

The Digital Fundraising Book

The Digital Fundraising Book PDF

Author: Matt Howarth

Publisher:

Published: 2016-03-31

Total Pages: 186

ISBN-13: 9780993477300

DOWNLOAD EBOOK →

This is the guide for charities and nonprofits to help you learn all you need to know about digital fundraising. It covers everything from the very basics, right up to the tricky stuff, like maximising conversion rates. A must-read for anyone wanting to develop their digital fundraising strategy.

Keep Your Donors

Keep Your Donors PDF

Author: Tom Ahern

Publisher: Wiley + ORM

Published: 2011-01-04

Total Pages: 429

ISBN-13: 111804486X

DOWNLOAD EBOOK →

Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.

Strategic Fund Development

Strategic Fund Development PDF

Author: Simone P. Joyaux

Publisher: John Wiley & Sons

Published: 2011-03-03

Total Pages: 380

ISBN-13: 1118062272

DOWNLOAD EBOOK →

The completely revised and expanded edition of a fundraising classic Strategic Fund Development became an instant classic the day the first edition was released. Now in this expanded third edition, it has been revised cover-to-cover with relevant new information and useful new tools and resources. The book addresses the needs for fundraisers of every level of expertise. Experienced development officers find this an invaluable reference tool for educating their colleagues and boards. New fundraisers get firm grounding in best practice and what it really takes to do this work. Executive directors learn how fundraising fits into the organization and what it takes to make fundraising productive. Contains in-depth analysis about what makes organizations effective, including things like leadership, organizational culture, decision-making processes, systems thinking, and well-managed change Offers comprehensive strategic planning insights, with detailed steps, sample research tools, retreat agendas, and complete plans Includes the same tools and resources for fundraising planning This updated classic provides essential insights, with an extra bonus: purchasers get exclusive access to a website of tools and resources.

Seeing Through a Donor's Eyes

Seeing Through a Donor's Eyes PDF

Author: Tom Ahern

Publisher: Emerson & Church

Published: 2009

Total Pages: 180

ISBN-13:

DOWNLOAD EBOOK →

Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behind each stands a well-reasoned, emotionally satisfying case for support. Donors are sure to have questions. Your case gives you great answers. Complements Ahern's acclaimed book, How to Write Fundraising Materials that Raise More Money.--Amazon.com.

Lanterna Rally - Theme by Grace Themes