This Little Pinot Went to Market

This Little Pinot Went to Market PDF

Author: Larry Lockshin

Publisher:

Published: 2015-09-12

Total Pages:

ISBN-13: 9780646947600

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Internationally-respected wine marketing expert Larry Lockshin* has teamed up with WBM - Australia's Wine Business Magazine, to publish a dynamic new book called This Little Pinot Went to Market: A Guide to Wine Marketing.The 228-page book - published by Adelaide media company Newstyle Media - is now available in both digital and printed formats from $49.95.A collection of magazine columns Lockshin has written over the past 17 years, the book covers a range of topics including branding, consumer behaviour, communication, distribution, tourism and merchandising.If you are serious about the wine business you should have a copy of this book.

The Wine Value Chain in China

The Wine Value Chain in China PDF

Author: Roberta Capitello

Publisher: Chandos Publishing

Published: 2016-11-21

Total Pages: 330

ISBN-13: 0081007604

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The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. Collects and collates research on wine consumer behavior in China Presents an outstanding scholarly look at wine marketing studies Offers a whole market perspective that focuses on demand Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets

The Routledge Handbook of Wine and Culture

The Routledge Handbook of Wine and Culture PDF

Author: Steve Charters

Publisher: Routledge

Published: 2022-04-26

Total Pages: 615

ISBN-13: 1000533956

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The link between culture and wine reaches back into the earliest history of humanity. The Routledge Handbook of Wine and Culture brings together a newly comprehensive, interdisciplinary overview of contemporary research and thinking on how wine fits into the cultural frameworks of production, intermediation and consumption. Bringing together many leading researchers engaged in studying these phenomena, it explores the different ways in which wine is constructed as a social artefact and how its representation and use acquire symbolic meaning. Wine can be analysed in different ways by varying disciplines involved in exploring wine and culture (anthropology, economics and business, geography, history and sociology, and as text). The Handbook uses these as lenses to consider how producers, intermediaries and consumers use and create cultural significance. Specifically, the work addresses the following: how wine relates to place, belief systems and accompanying rituals; how it may be used as a marker of the identity and mechanisms of civilising processes (often in conjunction with food and the arts); how its framing intersects with science and nature; the ideologies and power relations which arise around all these activities; and the relation of this to wine markets and public institutions. This is essential reading for researchers and students in education for the wine industry and in the humanities and social sciences engaged in understanding patterns of human ingenuity and interaction, such as sociology, anthropology, economics, health, geography, business, tourism, cultural studies, food studies and history.

Wine. All the Time.

Wine. All the Time. PDF

Author: Marissa A. Ross

Publisher: Penguin

Published: 2017-06-27

Total Pages: 304

ISBN-13: 0399574174

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“Can I just be Marissa, please? I want to be hilarious and sexy and smart and insanely knowledgeable about wine.” —Mindy Kaling A fresh, fun, and unpretentious guide to wine from Marissa A. Ross, official wine columnist for Bon Appétit. Does the thought of having to buy wine for a dinner party stress you out? Is your go-to strategy to pick the bottle with the coolest label? Are you tired of choosing pairings based on your wallet, instead of your palate? Fear not! Bon Appétit wine columnist and Wine. All The Time. blogger Marissa A. Ross is here to help. In this utterly accessible yet comprehensive guide to wine, Ross will walk you through the ins and outs of wine culture. Told in her signature comedic voice, with personal anecdotes woven in among its lessons, Wine. All the Time. will teach you to sip confidently, and make you laugh as you're doing it. In Wine. All The Time., you’ll learn how to: • Describe what you’re drinking, and recognize your preferences • Find the best bottle for you budget and occasion • Read and understand what’s written on a wine label • Make the perfect pairings between what you’re drinking and what you’re eating • Throw the best damn dinner party your guests will ever attend • And much more

Wine Marketing

Wine Marketing PDF

Author: Colin Michael Hall

Publisher: Routledge

Published: 2008

Total Pages: 378

ISBN-13: 0750654201

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This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.

Pacific Pinot Noir

Pacific Pinot Noir PDF

Author: John Winthrop Haeger

Publisher: Univ of California Press

Published: 2008-11-17

Total Pages: 496

ISBN-13: 0520253175

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Praise for North American Pinot Noir: "Every religion needs its scripture. Now pinot noir worshipers have theirs."—Carol Emert, San Francisco Chronicle "A great resource . . . . Exciting, thought-provoking reading."—Tara Q. Thomas, Wine & Spirits magazine

Drink This

Drink This PDF

Author: Dara Moskowitz Grumdahl

Publisher: Ballantine Books

Published: 2009-11-24

Total Pages: 386

ISBN-13: 0345517229

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Ever been baffled by a wine list, stood perplexed before endless racks of bottles at the liquor store, or ordered an overpriced bottle out of fear of the scathing judgment of a restaurant sommelier? Before she became a James Beard Award—winning food and wine writer, Dara Moskowitz Grumdahl experienced all these things. Now she presents a handy guide that will show you how to stop being overwhelmed and intimidated, how to discover, respect, and enjoy your own personal taste, and how to be whatever kind of wine person you want to be, from budding connoisseur to someone who simply gets wine you like every time you buy a bottle. Refreshingly simple, irreverent, and witty, Drink This explains all the insider stuff that wine critics assume you know. It will teach you how to taste and savor wine, alone, with a friend, or with a group. And perhaps most important, this book gives you the tools to learn the only thing that really matters about wine: namely, figuring out what you like. Grumdahl draws on her own experience and savvy and interviews some of the world’s most renowned critics, winemakers, and chefs, including Robert M. Parker, Jr., Paul Draper, and Thomas Keller, who share their wisdom about everything from pairing food and wine to the inside scoop on what wine scores and reviews really mean. Readers will learn how to master tasting techniques and understand the winemaking process from soil to cellar. Drink This also reveals how to get your money’s worth out of wine without spending all you’ve got. At last there’s a reason for wary wine lovers to raise a glass in celebration. Savor the insider’s viewpoint and straight talk of Drink This, and watch your intimidation of wine transform into well-grounded, unshakeable confidence.

Wine and Society

Wine and Society PDF

Author: Stephen Charters

Publisher: Routledge

Published: 2006

Total Pages: 376

ISBN-13: 0750666358

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"Wine and Society: The social and cultural context of a drink examines the cultural forces which have shaped both how wine is made and the way in which it is consumed. It's divided into four parts and illustrated by case studies from around the world."--BOOK JACKET.

Terroir and Other Myths of Winegrowing

Terroir and Other Myths of Winegrowing PDF

Author: Mark A. Matthews

Publisher: Univ of California Press

Published: 2016-03-15

Total Pages: 322

ISBN-13: 0520276957

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"Matthews brings a scientist's skepticism and scrutiny to widely held ideas and beliefs about viticulture--often promulgated by people who have not tried to grow grapes for a living--and subjects them to critical examination: Is terroir primarily a marketing ploy that obscures our understanding of which environments really produce the best wine? Can grapevines that yield a high berry crop generate wines of high quality? What does it mean to have vines that are balanced or grapes that are fully mature? Do biodynamic practices violate biological principles? These and other questions will be addressed in a book that could alternatively be titled (in homage to a PUP bestseller) On Wine Bullshit"--Provided by publisher.