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The Business of Words

Author: Crispin Thurlow

Publisher: Routledge

Published: 2019-07-30

Total Pages: 349

ISBN-13: 1351041762

The Business of Words examines the practices of ‘high-end’ language workers or wordsmiths where we find words being professionally designed, institutionally managed, and, inevitably, objectified for status and profit. Aligned with existing work on language and political economy in critical sociolinguistics and discourse studies, the volume offers a novel, complementary insight into the relatively elite practices of language workers such as advertisers, dialect coaches, publishers, judges, translators, public relations officers, fine artists, journalists, and linguists themselves. In fact, the book considers what academics might learn about language from other wordsmiths, opening a space for ‘dialogue’ between those researching language and those who also stake a claim to linguistic expertise and a way with words. Bringing together an array of leading international scholars from the cognate fields of discourse studies, sociolinguistics, and linguistic anthropology, this book is an essential resource for researchers, advanced undergraduate, and postgraduate students of English language, linguistics and applied linguistics, communication and media studies, and anthropology.

This Business of Words

Author: Amanda Golden

Publisher: University Press of Florida

Published: 2018-11-02

Total Pages: 274

ISBN-13: 0813063795

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One of America's most influential women writers, Anne Sexton has long been overshadowed by fellow confessional poets Sylvia Plath and Robert Lowell and is seldom featured in literary criticism. This volume reassesses Sexton and her poetry for the first time in two decades and offers directions for future Sexton scholarship. Mapping Sexton’s influence on twenty-first-century cultural contexts, these essays emphasize her continuing vitality. Contributors: Jeanne Marie Beaumont | Jeffery Conway | Jo Gill | Amanda Golden | Christopher Grobe | Anita Helle | Kamran Javadizadeh | Dorothea Lasky | Kathleen Ossip | David Trinidad | Victoria Van Hyning

This Business of Words

Author: Amanda Golden

Publisher:

Published: 2016

Total Pages: 0

ISBN-13: 9780813064031

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This book offers fresh perspective on the life and writings of Anne Sexton, one of the most influential American women writers.

Business Words You Should Know

Author: H. Dean McKay

Publisher: Simon and Schuster

Published: 2007-12-01

Total Pages: 256

ISBN-13: 1440501017

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"Do you know what Accounting Noise is? How about Illiquid? Bricks and Clicks? Any idea what GAAP, LBO, RFP, or SOW stand for? Let's face it: You can't survive the corporate jungle today unless you speak the language. It's time to learn! With this easy-to-use, easy-to-understand guide, you will: Learn key business vocabulary and how to use it confidently Be able to reference critical terms from all areas of business Locate more than 1,000 clear definitions Set up in dictionary style, Business Words You Should Know features not only definitions, but also offers sample sentences and similar terms for each entry, as well as lists of acronyms and common business concepts. Whether you're looking for a job or are already in the thick of today's challenge business environment, you'll speak the language of the pros in no time!

Words That Work in Business

Author: Ike Lasater

Publisher: PuddleDancer Press

Published: 2010

Total Pages: 165

ISBN-13: 1892005018

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Practical tools matched with recognizable work scenarios to help anyone address the most common workplace relationship issues.

Turn Words Into Wealth

Author: Aurora Winter

Publisher:

Published: 2021-05-05

Total Pages:

ISBN-13: 9781951104108

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Experts, entrepreneurs, and leaders have a compelling message - a Million Dollar Message. Leaders build their brands and businesses by broadcasting their unique message through all media: books, talks, social media, TV, radio, print, podcasts. You can, too. TV writer-producer, entrepreneur, and bestselling author Aurora Winter, MBA, shows why businesses fail without a clear message. She reveals how her clients and other extraordinary entrepreneurs have reached millions, raised millions, and made millions. Discover why a book is the ultimate marketing tool for experts, entrepreneurs, and leaders. Learn how to write your book more rapidly and easily using Aurora Winter's trademarked Spoken Author method. Follow the blueprint to launch your business, brand, and book.

Brilliant Business Writing

Author: Neil Taylor

Publisher: Pearson UK

Published: 2012-12-27

Total Pages: 184

ISBN-13: 0273744569

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Full of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant. Brilliant outcomes Produce business writing people actually want to read Persuade and inspire people, sell more, or get that job Get a distinctive, powerful and engaging writing voice

Perfecting Your Pitch

Author: Ronald M. Shapiro

Publisher: Penguin

Published: 2014-11-25

Total Pages: 274

ISBN-13: 0142181226

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Whether you’re asking for a raise, selling but holding your price, ending a relationship, or talking to children about divorce, success is predicated on planned, effective communication. Yet, most people fail to properly prepare their message. A veteran corporate attorney, sports agent, and expert consultant, Ronald M. Shapiro has spent years developing and honing his negotiation techniques. Now, Shapiro shares the bulletproof system of scripting he calls the Three D’s: Draft, Devil’s Advocate, Deliver. Illustrating his methods with fascinating real-life stories and helpful scripts, he walks readers through the process of creating an effective message, preparing for counterarguments, and delivering the results with confidence and grace. Applicable across a broad range of situations, Perfecting Your Pitch empowers us to get the results we want.

How to Say It: Business to Business Selling

Author: Geoffrey James

Publisher: Penguin

Published: 2011-12-06

Total Pages: 173

ISBN-13: 1101559039

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There are approximately 35 million business to business sales reps in the country selling everything from books and computers to furniture and flooring. They know as well as anyone that selling to other businesses is not the same as selling to consumers. Businesses have different budgets, needs, demands, and expectations from those of general consumers. That means an entirely different skill set is required of business to business sales reps. How to Say It: Business to Business Selling is the only book of its kind that caters exclusively to business to business sales professionals. Its short chapters provide tips and strategies tailored especially for the unique business to business selling process. You'll learn how to: Motivate Yourself to Sell Craft an Elevator Pitch Find Hot Sales Leads Make a Cold Call Use Voicemail to Sell Give a Sales Presentation Write a Sales Proposal Give a Product Demo Negotiate the Best Deal Close a Sale Create a Powerful Sales Process Sell to Top Executives Build Sales Partnerships Get a Customer Referral Accelerate Your Sales Cycle With How to Say It: Business to Business Selling you can sell business to business like a seasoned pro.

Wordcraft

Author: Alex Frankel

Publisher: Crown Currency

Published: 2005-03-22

Total Pages: 255

ISBN-13: 1400051053

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In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how ﬁve major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM’s “e-business.” Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing people’s behavior. The book is ﬁlled with stories about words that come from every corner of our world: technology, health, sports, food, business, and more.