Theory of the Hashtag

Theory of the Hashtag PDF

Author: Andreas Bernard

Publisher: John Wiley & Sons

Published: 2019-08-05

Total Pages: 67

ISBN-13: 150953895X

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This is a short book about the most prominent sign of our times. The simple # sign is now used so widely that it is easy to overlook the fundamental effects it has had in the structuring of public debate. With its help, statements are bundled together and discourse is organized and amplified around common buzzwords. This method enables us to navigate more easily the huge volume of online utterances, but it also increases the risk of leveling statements and extinguishing difference, as exemplified by the #MeToo debate. Andreas Bernard traces the young and spectacular career of the humble hashtag. He follows the history of the # sign, documenting its use by Twitter and Instagram, and then examines the most prominent contemporary domains of the sign in socio-political activism and in marketing – two apparently very different fields which are united in their passion for the hashtag. Theory of the Hashtag shines a bright light on a small but pervasive feature of our contemporary digital culture and shows how it is surreptitiously shaping the public sphere.

#HashtagActivism

#HashtagActivism PDF

Author: Sarah J. Jackson

Publisher: MIT Press

Published: 2020-03-10

Total Pages: 296

ISBN-13: 0262356511

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This “well-researched, nuanced” study of the rise of social media activism explores how marginalized groups use Twitter to advance counter-narratives, preempt political spin, and build diverse networks of dissent (Ms.) The power of hashtag activism became clear in 2011, when #IranElection served as an organizing tool for Iranians protesting a disputed election and offered a global audience a front-row seat to a nascent revolution. Since then, activists have used a variety of hashtags, including #JusticeForTrayvon, #BlackLivesMatter, #YesAllWomen, and #MeToo to advocate, mobilize, and communicate. In this book, Sarah Jackson, Moya Bailey, and Brooke Foucault Welles explore how and why Twitter has become an important platform for historically disenfranchised populations, including Black Americans, women, and transgender people. They show how marginalized groups, long excluded from elite media spaces, have used Twitter hashtags to advance counternarratives, preempt political spin, and build diverse networks of dissent. The authors describe how such hashtags as #MeToo, #SurvivorPrivilege, and #WhyIStayed have challenged the conventional understanding of gendered violence; examine the voices and narratives of Black feminism enabled by #FastTailedGirls, #YouOKSis, and #SayHerName; and explore the creation and use of #GirlsLikeUs, a network of transgender women. They investigate the digital signatures of the “new civil rights movement”—the online activism, storytelling, and strategy-building that set the stage for #BlackLivesMatter—and recount the spread of racial justice hashtags after the killing of Michael Brown in Ferguson, Missouri, and other high-profile incidents of killings by police. Finally, they consider hashtag created by allies, including #AllMenCan and #CrimingWhileWhite.

#identity

#identity PDF

Author: Abigail De Kosnik

Publisher: University of Michigan Press

Published: 2019-04-18

Total Pages: 377

ISBN-13: 0472125273

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Since its launch in 2006, Twitter has served as a major platform for political performance, social justice activism, and large-scale public debates over race, ethnicity, gender, sexuality, and nationality. It has empowered minoritarian groups to organize protests, articulate often-underrepresented perspectives, and form community. It has also spread hashtags that have been used to bully and silence women, people of color, and LGBTQ people. #identity is among the first scholarly books to address the positive and negative effects of Twitter on our contemporary world. Hailing from diverse scholarly fields, all contributors are affiliated with The Color of New Media, a scholarly collective based at the University of California, Berkeley. The Color of New Media explores the intersections of new media studies, critical race theory, gender and women’s studies, and postcolonial studies. The essays in #identity consider topics such as the social justice movements organized through #BlackLivesMatter, #Ferguson, and #SayHerName; the controversies around #WhyIStayed and #CancelColbert; Twitter use in India and Africa; the integration of hashtags such as #nohomo and #onfleek that have become part of everyday online vernacular; and other ways in which Twitter has been used by, for, and against women, people of color, LGBTQ, and Global South communities. Collectively, the essays in this volume offer a critically interdisciplinary view of how and why social media has been at the heart of US and global political discourse for over a decade.

Hashtag Publics

Hashtag Publics PDF

Author: Nathan Rambukkana

Publisher: Peter Lang Incorporated, International Academic Publishers

Published: 2015

Total Pages: 0

ISBN-13: 9781433128981

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This collection investigates the publics of the hashtag. Taking cues from critical public sphere theory, contributors are interested in publics that break beyond the mainstream - in other publics. They are interested in the kinds of publics that do politics in a way that is rough and emergent, flawed and messy, and ones in which new forms of collective power are being forged on the fly and in the shadow of loftier mainstream spheres. Hashtags are deictic, indexical - yet what they point to is themselves, their own dual role in ongoing discourse. Focusing on hashtags used for topics from Ferguson, Missouri, to Australian politics, from online quilting communities to labour protests, from feminist outrage to drag pop culture, this collection follows hashtag publics as they trend beyond Twitter into other spaces of social networking such as Facebook, Instagram, and Tumblr as well as other media spaces such as television, print, and graffiti.

Beyond Hashtag Activism

Beyond Hashtag Activism PDF

Author: Mae Elise Cannon

Publisher: InterVarsity Press

Published: 2020-05-26

Total Pages: 306

ISBN-13: 0830836446

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The world is not as God intends it to be. God's heart is to make things right, and for the world to be just. But complex problems warrant more sustained attention than quick posts on social media. How can we actually make a difference? Activist Mae Elise Cannon takes us beyond the hashtags to serious engagement with real issues. God calls the church to respond substantively to the needs of the poor, the realities of racial inequity, and the mistreatment of women and the marginalized. We can accomplish change through a range of strategic avenues—spiritually, socially, legally, politically, and economically. And addressing the domestic and international injustices of our day takes us on a journey of spiritual transformation that brings us closer to God and those around us. Channel your passion to care effectively for your neighbor and the world. This book will help you understand and put into action what it means for the church to be a place of peace, justice, and hope.

Digital Methods

Digital Methods PDF

Author: Richard Rogers

Publisher: MIT Press

Published: 2015-08-21

Total Pages: 281

ISBN-13: 026252824X

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A proposal to repurpose Web-native techniques for use in social and cultural scholarly research. In Digital Methods, Richard Rogers proposes a methodological outlook for social and cultural scholarly research on the Web that seeks to move Internet research beyond the study of online culture. It is not a toolkit for Internet research, or operating instructions for a software package; it deals with broader questions. How can we study social media to learn something about society rather than about social media use? Rogers proposes repurposing Web-native techniques for research into cultural change and societal conditions. We can learn to reapply such “methods of the medium” as crawling and crowd sourcing, PageRank and similar algorithms, tag clouds and other visualizations; we can learn how they handle hits, likes, tags, date stamps, and other Web-native objects. By “thinking along” with devices and the objects they handle, digital research methods can follow the evolving methods of the medium. Rogers uses this new methodological outlook to examine such topics as the findings of inquiries into 9/11 search results, the recognition of climate change skeptics by climate-change-related Web sites, and the censorship of the Iranian Web. With Digital Methods, Rogers introduces a new vision and method for Internet research and at the same time applies them to the Web's objects of study, from tiny particles (hyperlinks) to large masses (social media).

The Purpose of Power

The Purpose of Power PDF

Author: Alicia Garza

Publisher: One World

Published: 2020-10-20

Total Pages: 353

ISBN-13: 0525509690

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An essential guide to building transformative movements to address the challenges of our time, from one of the country’s leading organizers and a co-creator of Black Lives Matter “Excellent and provocative . . . a gateway [to] urgent debates.”—Keeanga-Yamahtta Taylor, The New Yorker NAMED ONE OF THE BEST BOOK OF THE YEAR BY Time • Marie Claire • Kirkus Reviews In 2013, Alicia Garza wrote what she called “a love letter to Black people” on Facebook, in the aftermath of the acquittal of the man who murdered seventeen-year-old Trayvon Martin. Garza wrote: Black people. I love you. I love us. Our lives matter. With the speed and networking capacities of social media, #BlackLivesMatter became the hashtag heard ’round the world. But Garza knew even then that hashtags don’t start movements—people do. Long before #BlackLivesMatter became a rallying cry for this generation, Garza had spent the better part of two decades learning and unlearning some hard lessons about organizing. The lessons she offers are different from the “rules for radicals” that animated earlier generations of activists, and diverge from the charismatic, patriarchal model of the American civil rights movement. She reflects instead on how making room amongst the woke for those who are still awakening can inspire and activate more people to fight for the world we all deserve. This is the story of one woman’s lessons through years of bringing people together to create change. Most of all, it is a new paradigm for change for a new generation of changemakers, from the mind and heart behind one of the most important movements of our time.

Searchable Talk

Searchable Talk PDF

Author: Michele Zappavigna

Publisher: Bloomsbury Publishing

Published: 2018-05-17

Total Pages: 264

ISBN-13: 1474292348

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Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have expanded their reach from an information-locating resource to an interpersonal resource for coordinating social relationships and expressing solidarity, affinity, and affiliation. It adopts a social semiotic perspective to investigate the communicative functions of hashtags in relation to both language and images. This book is a follow up to Zappavigna's 2012 model of ambient affiliation, providing an extended analytical framework for exploring how affiliation occurs, bond by bond, in online discourse. It focuses in particular on the communing function of hashtags in metacommentary and ridicule, using recent Twitter discourse about US President Donald Trump as a case study. It is essential reading for researchers as well as undergraduates studying social media on any academic course.

Theory, Development, and Strategy in Transmedia Storytelling

Theory, Development, and Strategy in Transmedia Storytelling PDF

Author: Renira Rampazzo Gambarato

Publisher: Routledge

Published: 2020-05-17

Total Pages: 133

ISBN-13: 1000078523

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This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling. Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as The Handmaid’s Tale and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries. The book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality.

Hashtag

Hashtag PDF

Author: Elizabeth Losh

Publisher: Bloomsbury Publishing USA

Published: 2019-09-19

Total Pages: 159

ISBN-13: 1501344285

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Best Books of 2019-Scholarly Kitchen Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things. Hashtags can silence as well as shout. They originate in the quiet of the archive and the breathless suspense of the control room, and find voice in the roar of rallies in the streets. The #hashtag is a composite creation, with two separate but related design histories: one involving the crosshatch symbol and one about the choice of letters after it. Celebration and criticism of hashtag activism rarely address the hashtag as an object or try to locate its place in the history of writing for machines. Although hashtags tend to be associated with Silicon Valley invention myths or celebrity power users, the story of the hashtag is much longer and more surprising, speaking to how we think about naming, identity, and being human in a non-human world. Object Lessons is published in partnership with an essay series in The Atlantic.