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Theory of Effectiveness Measurement

Author: Department of Department of the Air Force

Publisher: CreateSpace

Published: 2015-03-18

Total Pages: 182

ISBN-13: 9781508924227

Effectiveness measures provide decision makers feedback on the impact of deliberate actions and affect critical issues such as allocation of scarce resources, as well as whether to maintain or change existing strategy. Currently, however, there is no formal foundation for formulating effectiveness measures. This research presents a new framework for effectiveness measurement from both a theoretical and practical view. First, accepted effects-based principles, as well as fundamental measurement concepts are combined into a general, domain independent, effectiveness measurement methodology. This is accomplished by defining effectiveness measurement as the difference, or conceptual distance from a given system state to some reference system state (e.g. desired end-state). Then, by developing system attribute measures such that they yield a system state-space that can be characterized as a metric space, differences in system states relative to the reference state can be gauged over time, yielding a generalized, axiomatic definition of effectiveness measurement. The effectiveness measurement framework is then extended to mitigate the influence of measurement error and uncertainty by employing Kalman filtering techniques. Finally, the pragmatic nature of the approach is illustrated by measuring the effectiveness of a notional, security force response strategy in a scenario involving a terrorist attack on a United States Air Force base.

Theory of Effectiveness Measurement

Author: Richard K. Bullock

Publisher:

Published: 2006

Total Pages: 350

ISBN-13:

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Measurement Theory in Action

Author: Kenneth S Shultz

Publisher: Routledge

Published: 2020-12-29

Total Pages: 435

ISBN-13: 1000287939

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-Helps readers apply testing and measurement theories they learn in courses on psychometrics, testing and measurement and/or multivariate statistics taught in psychology, education, marketing and management. -With 22 self-standing modules instructors can pick and choose the ones that are most appropriate for their course. -Each module features an overview of a measurement issue, a step-by-step application of that theory, and two cases which depict typical dilemmas faced when applying measurement theory followed by Questions to Ponder to encourage critical examination of the issues noted in the cases. -Best practices provide recommendations for ensuring the appropriate application of the theory. -Practical questions help students assess their understanding of the topic while the examples allow them to apply the material using real data. -Each module contains exercises some of which require no computer access while others involve the use of SPSS to solve the problem and a continuing exercise incorporates many of the steps in the development of a measure of typical performance. -Recent changes in understanding measurement, with over 50 new and updated references -Explanations of why each chapter, article, or book in each module’s Further Readings section is recommended -Instructors will find suggested answers to the book’s questions and exercises; detailed solutions to the exercises; test bank with 10 multiple choice and 5 short answer questions for each module; and PowerPoint slides. Students and instructors can access SPSS data sets; additional exercises; the glossary; and additional information helpful in understanding psychometric concepts.

Measuring Advertising Effectiveness

Author: William D. Wells

Publisher: Psychology Press

Published: 2014-03-05

Total Pages: 424

ISBN-13: 1317779509

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This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.

Business Performance Measurement

Author: Andy Neely

Publisher: Cambridge University Press

Published: 2002-03-07

Total Pages: 386

ISBN-13: 9780521803427

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A multidisciplinary book on performance measurement that will appeal to students, researchers and managers.

Measuring Effectiveness

Author: Dan Baugher

Publisher:

Published: 1981

Total Pages: 140

ISBN-13:

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Measurement Theory in Action

Author: Kenneth S Shultz

Publisher: Routledge

Published: 2013-11-20

Total Pages: 424

ISBN-13: 131797087X

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This book helps readers apply testing and measurement theories. Featuring 22 self-standing modules, instructors can pick and choose the ones that are most appropriate for their course. Each module features an overview of a measurement issue and a step-by-step application of that theory. Best practices provide recommendations for ensuring the appropriate application of the theory. Practical questions help students assess their understanding of the topic while the examples allow them to apply the material using real data. Two cases in each module depict typical dilemmas faced when applying measurement theory followed by Questions to Ponder to encourage critical examination of the issues noted in the cases. Each module contains exercises some of which require no computer access while others involve the use of SPSS to solve the problem. The book’s website houses the accompanying data sets and more. The book also features suggested readings, a glossary of the key terms, and a continuing exercise that incorporates many of the steps in the development of a measure of typical performance. Updated throughout to reflect recent changes in the field, the new edition also features: --A new co-author, Michael Zickar, who updated the advanced topics and added the new module on generalizability theory (Module 22). -Expanded coverage of reliability (Modules 5 & 6) and exploratory and confirmatory factor analysis (Modules 18 & 19) to help readers interpret results presented in journal articles. -Expanded Web Resources, Instructors will now find: suggested answers to the book’s questions and exercises; detailed worked solutions to the exercises; and PowerPoint slides. Students and instructors can access the SPSS data sets; additional exercises; the glossary; and website references that are helpful in understanding psychometric concepts. Part 1 provides an introduction to measurement theory and specs for scaling and testing and a review of statistics. Part 2 then progresses through practical issues related to text reliability, validation, meta-analysis and bias. Part 3 reviews practical issues related to text construction such as the development of measures of maximal performance, CTT item analysis, test scoring, developing measures of typical performance, and issues related to response styles and guessing. The book concludes with advanced topics such as multiple regression, exploratory and confirmatory factor analysis, item response theory (IRT), IRT applications including computer adaptive testing and differential item functioning, and generalizability theory. Ideal as a text for any psychometrics, testing and measurement, or multivariate statistics course taught in psychology, education, marketing and management, professional researchers in need of a quick refresher on applying measurement theory will also find this an invaluable reference.

Advancing Human Assessment

Author: Randy E. Bennett

Publisher: Springer

Published: 2017-10-17

Total Pages: 717

ISBN-13: 3319586890

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This book is open access under a CC BY-NC 2.5 license. This book describes the extensive contributions made toward the advancement of human assessment by scientists from one of the world’s leading research institutions, Educational Testing Service. The book’s four major sections detail research and development in measurement and statistics, education policy analysis and evaluation, scientific psychology, and validity. Many of the developments presented have become de-facto standards in educational and psychological measurement, including in item response theory (IRT), linking and equating, differential item functioning (DIF), and educational surveys like the National Assessment of Educational Progress (NAEP), the Programme of international Student Assessment (PISA), the Progress of International Reading Literacy Study (PIRLS) and the Trends in Mathematics and Science Study (TIMSS). In addition to its comprehensive coverage of contributions to the theory and methodology of educational and psychological measurement and statistics, the book gives significant attention to ETS work in cognitive, personality, developmental, and social psychology, and to education policy analysis and program evaluation. The chapter authors are long-standing experts who provide broad coverage and thoughtful insights that build upon decades of experience in research and best practices for measurement, evaluation, scientific psychology, and education policy analysis. Opening with a chapter on the genesis of ETS and closing with a synthesis of the enormously diverse set of contributions made over its 70-year history, the book is a useful resource for all interested in the improvement of human assessment.

Frontiers of Test Validity Theory

Author: Keith A. Markus

Publisher: Routledge

Published: 2013-06-19

Total Pages: 360

ISBN-13: 1135055866

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This book examines test validity in the behavioral, social, and educational sciences by exploring three fundamental problems: measurement, causation and meaning. Psychometric and philosophical perspectives receive attention along with unresolved issues. The authors explore how measurement is conceived from both the classical and modern perspectives. The importance of understanding the underlying concepts as well as the practical challenges of test construction and use receive emphasis throughout. The book summarizes the current state of the test validity theory field. Necessary background on test theory and statistics is presented as a conceptual overview where needed. Each chapter begins with an overview of key material reviewed in previous chapters, concludes with a list of suggested readings, and features boxes with examples that connect theory to practice. These examples reflect actual situations that occurred in psychology, education, and other disciplines in the US and around the globe, bringing theory to life. Critical thinking questions related to the boxed material engage and challenge readers. A few examples include: What is the difference between intelligence and IQ? Can people disagree on issues of value but agree on issues of test validity? Is it possible to ask the same question in two different languages? The first part of the book contrasts theories of measurement as applied to the validity of behavioral science measures.The next part considers causal theories of measurement in relation to alternatives such as behavior domain sampling, and then unpacks the causal approach in terms of alternative theories of causation.The final section explores the meaning and interpretation of test scores as it applies to test validity. Each set of chapters opens with a review of the key theories and literature and concludes with a review of related open questions in test validity theory. Researchers, practitioners and policy makers interested in test validity or developing tests appreciate the book's cutting edge review of test validity. The book also serves as a supplement in graduate or advanced undergraduate courses on test validity, psychometrics, testing or measurement taught in psychology, education, sociology, social work, political science, business, criminal justice and other fields. The book does not assume a background in measurement.