Theoretical Developments in Marketing
Author: Charles W. Lamb, Jr.
Publisher: Marketing Classics Press
Published: 2011-10-15
Total Pages: 283
ISBN-13: 1613112343
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Conceptual and Theoretical Developments in Marketing
Marketing Theory
Author: Michael J Baker
Publisher: SAGE
Published: 2010-03-18
Total Pages: 449
ISBN-13: 1446211045
DOWNLOAD EBOOK →Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
Development of Marketing Theory
Research Methodology in Marketing
Author: Martin Eisend
Publisher: Springer
Published: 2019-03-01
Total Pages: 242
ISBN-13: 3030107949
DOWNLOAD EBOOK →This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.
Social Marketing
Author: Walter W. Wymer Jr
Publisher: Routledge
Published: 2014-05-01
Total Pages: 185
ISBN-13: 1136759719
DOWNLOAD EBOOK →Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research and Theory) inaugural conference held in 2004 in Alberta, Canada provides examples of the latest commercial marketing practices to change behavior such as programs to encourage people to quit smoking or increase seat belt usage. Social Marketing: Advances in Research and Theory presents top experts who provide a wide variety of specific examples explaining ways to enable social marketing to positively impact behavior. This helpful resource provides a broad, useful understanding of this unique type of marketing and its goals. Chapters offer extensive references and detailed tables and figures to clearly present data. Topics in Social Marketing: Advances in Research and Theory include: a case study on approaches to anti-doping behavior in sports a case study reviewing the evolution of the Canadian Heritage anti-racism campaign applying social marketing concepts to increase capacity of programs in a state health department research into a recycling promotion technique using Internet technology to study the impact of anti-smoking messages issues involved in the voluntary change in behavior of automobile users charity support behaviors Social Marketing: Advances in Research and Theory is an insightful resource valuable to academics and practitioners interested in social marketing, or anyone working with nonprofits to change individual behavior and better society.
Marketing Theory
Author: Jagdish N. Sheth
Publisher: John Wiley & Sons
Published: 1991-01-16
Total Pages: 262
ISBN-13: 0471635278
DOWNLOAD EBOOK →This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.
Marketing Theory
Author: Pauline Maclaran
Publisher: SAGE Publications Limited
Published: 2008-01-18
Total Pages: 0
ISBN-13: 9781847870001
DOWNLOAD EBOOK →Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.
Marketing Theory and Metatheory
The SAGE Handbook of Marketing Theory
Author: Pauline Maclaran
Publisher: SAGE
Published: 2009-12-04
Total Pages: 546
ISBN-13: 144620698X
DOWNLOAD EBOOK →Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
