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Author: Richard Kendall Miller
Publisher:
Published: 2010
Total Pages: 342
ISBN-13: 9781577831365
DOWNLOAD EBOOK →The handbook presents visitor and expenditure statistics for each state, major cities, and tourist destinations, based on RKMA surveys.
Author: Richard Kendall Miller
Publisher:
Published: 2018
Total Pages: 648
ISBN-13: 9781577832751
DOWNLOAD EBOOK →Author: Richard Kendall Miller
Publisher: Richard K Miller & Associates
Published: 2007-11-01
Total Pages: 307
ISBN-13: 9781577831211
DOWNLOAD EBOOK →Author: Paul Brunt
Publisher: Routledge
Published: 1997
Total Pages: 0
ISBN-13: 9780750630825
DOWNLOAD EBOOK →Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides an accessible and practical guide to undertaking your own survey. Through exercises and case studies Market Research in Travel and Tourism takes you step by step through the stages of creating your own survey. It shows you how to:* plan your own survey * decide on a sample * design a questionnaire * collect the data * analyse the results * write up and present the results. Aimed primarily at students of tourism, this book will also be of interest to practitioners embarking on a market research project. Paul Brunt is Principal Lecture in Tourism Management at the University of Plymouth. Targeted directly to tourism students Gives precise guidelines for doing research Thorough use of exercises and case studies
Author: Richard Kendall Miller
Publisher:
Published: 2011
Total Pages: 0
ISBN-13: 9781577831709
DOWNLOAD EBOOK →Author: Dogan Gursoy
Publisher: Routledge
Published: 2018-04-27
Total Pages: 710
ISBN-13: 1351588273
DOWNLOAD EBOOK →This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.
Author: James Mak
Publisher: University of Hawaii Press
Published: 2003-10-31
Total Pages: 282
ISBN-13: 0824844777
DOWNLOAD EBOOK →Tourism is one of the fastest growing industries in the world. Many countries see it as a passport to their economic development; others express concern that uncontrolled tourism may overwhelm their natural, cultural, social, and physical resources. The question of how best to harness tourism for the good of host communities is increasingly debated and forms the basis of this book. Written in a highly accessible style for a general audience as well as professionals, it applies an economic way of thinking to tourism to help readers gain a better understanding of this dynamic and fascinating global industry.
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
Published: 2008-09
Total Pages: 494
ISBN-13: 1593921195
DOWNLOAD EBOOK →Featuring the travel industry, this book offers an analysis of major trends; market research; statistics and historical tables; airlines; hotel operators; entertainment destinations such as resorts and theme parks; tour operators; the largest travel agencies; E-commerce firms; cruise lines; casino hotels; and car rental.
